black friday 2021

Our Favorite Black Friday Bedding Deals

Photo-Illustration: The Strategist; Photo: Retailer

Searching for bedding on Black Friday can be kind of a doozy. Not every big- box retailer or department store sells all the brands you might be considering, and browsing each individual DTC brand can be confusing and exhausting — which is why I’ve done all that work for you. I’ve scoured the internet to bring you the best Black Friday bedding deals in one tab. Here, you can easily compare the deals on sheets at Snowe, Parachute, and Brooklinen by simply scrolling up and down the page.

Most discounts hover around the 20 percent–off mark, but at a few retailers—like Amazon, Bloomingdale’s, Frette, and Nordstrom— savings range between 50 and 80 percent. Whether you are looking to winterize your bed with a cozy quilt or ready to invest in linen sheets, anything you could possibly want is on sale right now, including pillows, comforters, and duvets.

We’ve written about most of the brands and items featured below, so you can shop freely knowing they’ve been vetted, but I’ve also included a few products that would look particularly great wrapped under the tree, since we’re in gifting season. If it were me shopping, I’d indulge in some linen sheets from the Citizenry, which are on sale for the first time ever. I have them and can’t recommend them enough. Brooklinen’s percale sheets, which I wrote about here, are also on sale and keep me just the right amount of warm all year long.

Most of the discounts are applied automatically at checkout, but we’ve noted where you need a code. I’ll also be updating this post throughout the week, and a few times on Black Friday, as stock changes and new deals are added, so bookmark this page and keep hitting refresh.

P.S. If you’re wondering where the mattresses are, those deals are here in a separate post.


In true Amazon fashion, a little bit of everything is on sale, and that includes sheets from its in-house brands as well as pillows and comforters from name brands like Casper and Buffy.

Photo: retailer

[Editor’s Note: Make sure you click the 15 percent coupon button to get this low, low price.]


There are lots of good deals at Bloomingdale’s, including discounts on Slip, Frette, and Gravity.


This set, which we’ve written about here, isn’t on sale at Frette so in this case, you can save more buying from a third party.


Brooklinen’s Black Friday sale is its biggest sale of the year. Everything is 20 percent off, including a lot of Strategist favorites. You can see everything here, but below I’ve highlighted just the bedding.

Brooklinen Luxe Core Sheet Set
$143 at Brooklinen
with code: BLACKFRIDAY


While one Buffy comforter is on sale at Amazon, the whole line isn’t. If you had your eye on something other than the Cloud Comforter, you can go directly to the source, where your entire purchase is 20 percent off.

The Citizenry

The Citizenry sells my favorite linen sheets, and for the first time ever the brand is offering 15 percent off its linen bedding, and you can save up to 30 percent when buying a bedding bundle. A purchase from The Citizenry is also a gift that gives back – each purchase goes toward funding girls’ education in Morocco.

The Company Store

With code FRIYAY21, take 20 percent off sitewide at the Company Store and enjoy free shipping. Pro tip: The Company Store sells its linen sheet sets in separates so you can create that dreamy tonal bedding look.


While they are still pretty pricey, these luxury sheets from Frette, most of which are interior-designer approved, are actually up to 70 percent off for Black Friday, making it a great time to invest.


Hay is reducing prices 15 percent sidewide, which includes a decent discount on one of our favorite duvets.


Here we have bedding, up to 40 percent off, that also makes a great gift.


Almost everything is 20 percent off at Parachute till November 29 through its membership program, which is free. We’ve got so many Parachute favorites that we made a dedicated post to the sale, but below I’ve included some of the bedding options.


Snowe makes some of our favorite linen sheets, percale sheets, and duvet covers, and they are all 20 percent off, plus free shipping, for Black Friday.

Sunday Citizen

One of our favorite weighted blankets is 25 percent off (as is everything else) at Sunday Citizen.

Photo-Illustration: The Strategist; Photos: Retailers


There’s so much on sale at Target, that we’ve created an entire Black Friday post dedicated to the retailer, but here we’ve highlighted some of the bedding options, which include a lot of well-reviewed pillows.

West Elm

Expert-recommended bedding is up to 50 percent off at West Elm.

From $105

[Editor’s note: This is a clearance item, so use code EXTRA25 to get this deeper discount at checkout.]

From $105 at West Elm
with code: EXTRA25

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.