The challenge with Black Friday fashion is volume: Tons of great stores put pages upon pages of items on sale, and it’s tempting to open a fan-whirring quantity of tabs and try to go through them all. I am typically a goal-oriented fashion shopper, but on Black Friday, I’m liable to click one link looking for a practical wool overcoat and come out two hours later with slingbacks that convert into boots or a sexy balaclava. There are just too many good things competing for my attention.
If you are shopping for something specific, give yourself the gift of staying on task — many of these sales will still be here Monday. (And check out our guides to stylish-but-warm coats, cashmere sweaters, and comfortable shoes.) If you’re browsing, we’ve made it easier by rounding up our picks — both tried-and-true items and wild cards — from the best Black Friday sales online, from Ssense to the Oklahoma retailer that makes my favorite overalls. There’s the “Goldilocks of jeans” from Levi’s, clomper oxfords at Camper, and the Vaquera party dress I could not resist adding to this list from Toronto retailer Soop Soop. (It’s 60 percent off!) My plans to only buy this Olderbrother puffer will likely be spoiled by a dragonlike zeal for acquiring rugby shirts.
We’ve rounded up everything in the Everlane sale here. Below are a few of our favorites.
Take up to 40 percent off select items for men, women, kids, and home. (And check out our full guide to the best Nordstrom deals here.)
Outdoor Voices is taking up to 50 percent off select best-selling styles as part of its Pre–Black Friday sale. (And be sure to check out our full guide to the best Outdoor Voices deals here.)
Lululemon is offering up to 50 percent off select styles for men and women. (You can shop our favorites from the sale here, though styles are selling fast.)
Get up to 40 percent off on beloved comfy-and-stylish shoe brand Camper.
Get 40 percent off sitewide and an extra 50 percent off sale from America’s favorite jeansmith. Free shipping and free returns, no code needed.
Selected items from Kim Kardashian’s shapewear brand are on sale — they sell out quickly, so act fast.
Take up to 50 percent off when you use code HOLIDAY at checkout (thought most of the discounts hover around 15 or 20 percent).
Discounts up to 40 percent on best-selling gear as part of the retailer’s Cyber Week sale.
Farfetch is one of the most reliable places to find designer clothing on sale — prices are up to 80 percent off.
Featuring the tote recommended to us by Deb Perelman of Smitten Kitchen and a cashmere lounging set.
Take 30 percent off sitewide on leggings, bras, bodysuits, and more.
Come for cheap jeans, stay for jacquard half-zips — all 25 percent off today.
The maker of the expert-recommended $75 cashmere sweater is offering up to 40 percent off today.
Clout hoodie maker Collina Strada is offering 30 percent off selected items today, including a “hot mantis” pin.
Now’s your chance to get the Diana sweater.
Well-designed, durable overalls from a 118-year-old company that come in a wide range of sizes and inseams.
Montréal retailer Ssense has a dauntingly extensive Black Friday sale every year, and they also have the best price we’ve found for Salomon Snowcross sneakers, one of our expert-recommended athletic shoes. Here are a few of our favorite items.
The H&M sister store is an especially good source for leather boots and sweaters. Get 25 percent off sitewide with code FRIDAY25, automatically applied at checkout.
The London store is a great place to discover independent designers and to buy the weirder stuff made by brands like Christopher Kane or Toga Pulla. Get 25 percent off sitewide with code SHYSHYBER. [Editor’s note: Prices are an estimated conversion of pounds to US dollars.]
The best price we’ve found for a shoe in the Bass Whitney Weejuns family, the style of our favorite women’s loafer. Use code GIFTBASS for 40 percent off.
Goofball Toronto shop Soop Soop, the maker of my favorite joke T-shirt, is offering 30 percent off everything other than magazines and socks, including Eckhaus Latta and Telfar, with code BFCM21.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.