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11 Things on Sale You’ll Actually Want to Buy: From Cuup to Kule

Photo-Illustration: The Strategist; Photos: Retailers

Today’s sweep through the internet’s sale bins upturned lots of exceptionally good deals — several of which would make thoughtful Valentine’s Day gifts. There’s a rarely on-sale bra for boobs big and small, an adjustable kettlebell for better at-home workouts, and a makeup-melting cleansing balm for 50 percent off. (And if you’re looking for even more gift ideas, check out our Valentine’s Day gift guides.)

Now through January 28, select bras from Cuup — one of our go-to brands for boobs big and small — are just $50. If you aren’t sure where to start, the mesh Plunge Bra is a favorite of Strategist writer Chloe Anello, who wears a size 32DD. “The cups mold to your boobs and feel like you’ve barely got anything on,” she says, adding that it offers “lots of support despite how thin it feels.”

The sale also includes the brand’s thongs, bikinis, and high-rise briefs. They’re a favorite of stylist Bryn Taylor, who calls the fabric “next-level in terms of aesthetics and feel.” Shipping for underwear is just $3, so I purchased two pairs this morning.

These are technically men’s boots, but I’d consider them unisex. They’ve got elasticized panels so that they easily slip on and a bold stacked rubber sole for grip. (Note the poor reviews are mainly due to a product-description error, which appears to be fixed.)

Use these nesting baskets — now just $19 a piece — for storing scarves, blankets, shoes, or even dog toys.

If heavy hallway traffic has taken a toll on your area rug, this one has a vintage-inspired print that’ll easily disguise stains. Plus, it’s woven with jute for extra durability.

$30 for 12

For those who’ve resolved to cut back on soda this year, this low-sugar seltzer contains natural prebiotics from apple-cider vinegar. For a limited time, 12-packs are 20 percent off with on-page coupon.

Select styles for women, men, and kids are up to 70 percent off at New York–based clothing brand Kule. I’d wear these Y2K-inspired crew socks with a pair of white sneakers.

An ultracozy hood with a sweet gnome-like shape.

The brand’s classic rugby top is made in Portugal from soft, lightweight cotton.

Makeup artist Jenny Patinkin says this cleansing balm can melt away makeup almost immediately, removing “even the most stubborn mascara without stinging or clouding the eyes.” Today only, it’s half off at Ulta.

And for those with limited space for workout gear, this smart kettlebell lets you adjust its weight from 12 to 42 pounds. It also features real-time performance tracking and reporting to help you reach your fitness goals.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

11 Things on Sale You’ll Want: From Cuup to Kule