dont dillydally

12 Things That’ll Almost Definitely Sell Out: From Hunter to Helinox

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s “Don’t Dillydally,” we’ve surfaced a range of things we’re sure will sell out including a new mascara from Milk Makeup, rain boots from Hunter and Killing Eve, and a city-camouflage collection from Bodega and Helinox.


We mentioned Ruggable’s collaboration with Keith Haring in last week’s roundup of things that’ll definitely sell out, and now here we are again talking about its latest release. This week, the brand has dropped shag rugs, which have become a verifiable thing in the past few years (perhaps it’s the cozy feeling underfoot?). The high-pile rugs are stain resistant, shed resistant, and (of course) machine washable. They’re currently available in four colors: pink, light gray, bright white, and an off-white shade called Antique Ivory. There’s four sizes to choose from ranging from a doormat-sized two by three feet to a sizable six by nine.

Milk Makeup

We’ve long been fans of Milk Makeup’s mascara, dubbing its bestselling kush mascara the best vegan option on the market (it gives lash an almost extensionlike effect). Now the brand has released Rise mascara, which gives lashes natural-looking lift and separation while helping them hold a curl. It also has a curved brush that grips all of your lashes — even the little ones in the inner corner. If you want to test Rise out before committing to the full size, it comes in a mini-tube.

Pixi + Hello Kitty

In other beauty news, Pixi has teamed up with Hello Kitty on a skin-care and makeup collection that’s perfect for spring. Lots of the skin care (like the cult-favorite Glow Tonic) is already sold out, but there are still these depuffing hydrogel patches, which you can use all over your face. In addition to depuffing, they hydrate the skin thanks to nourishing ingredients like ceramides, peptides, and hydrating hyaluronic acid.


When Eadem launched its dark spot serum eight months ago, it was an instant hit. Now the brand’s following it up with a brightening moisturizer that helps with dark marks while nourishing skin. Ingredients like niacinamide and peptides help to heal acne and fade hyperpigmentation, and snow mushroom and squalane help to boost hydration (snow mushroom is 400 times more hydrating than hyaluronic acid) and moisturize skin.

Dr. Martens Audrick Hardware and Rikard Lunar Collections

Dr. Martens has added to its platform lineup with two new styles: The Audrick Hardware and the Rikard Lunar collections. Both add a lug sole to classic silhouettes. There’s a little something for everyone with the Audrick a bit more bold and chunky and the Rikard Lunar more sleek and minimalistic. That includes the Strat-favorite Chelsea boot, which came up more than any other brand when we asked stylish women about the best Chelsea boot.

Killing Eve x Hunter

Two things to know about Killing Eve: One, the show is good; two, the fashion is surprisingly good. That is to say, a fashion collaboration isn’t altogether surprising. Unlike typical show-merch collabs, the show’s branding is nowhere in sight. Instead, there’s an update to the brand’s tall and short hunting boot, adding water-resistant Stetson leather to the upper area and a slightly chunkier sole. The boots have recycled vegan sherpa on the inside, a cozy update that will keep your feet toasty all winter long.


Back in July, Lululemon announced it would be making yoga accessories out of Mylo, a material made from the root structure of mushrooms that looks and feels like leather. Now the comopany has expanded into duffle bags. The barrel-shaped duffle can hold up to 24 liters (ideal for weekend getaways and workouts) and has external pockets so you can keep your water bottle separate from your sweaty workout gear and shoes.

Saalt Disc


Menstrual-cup maker Saalt recently released an insertable disc designed for folks with bladder sensitivities and weak pelvic floors (or anyone who’d like to try a disc over a cup). Unlike the cup, which relies on suction, the disc sits behind the pubic bone to collect blood. It also holds a bit more than the cup. The regular-size disc holds up to six tampons worth, while the cup holds up to four. Similar to the cup, the disc is available in two sizes: regular and small. They’re currently available for preorder and shipping in late February.

CoComelon x Burst Kids

Our favorite teeth-whitening toothbrush now comes in Cocomelon colors that are JJ-approved. The mini-toothbrush has the same technology as the adult version, offering a better clean than a manual toothbrush. It also comes with exclusive Cocomelon videos, which could be just the thing to convince a stubborn kid to brush their teeth morning and night.

Lulu & Georgia x Rylee + Cru

For zhuzhing up your kid’s bedroom or half-bath, there’s a new collection of wallpaper from Lulu and Georgia created in collaboration with children’s clothing brand Rylee + Cru. Whimsical patterns abound. There’s an array of sweet and dainty florals, classic gingham, and a repeating-palms wallpaper that gives off a “hotel in Palm Springs” vibe.

Bodega x Helinox

Helinox has teamed up with Bodega on a limited-edition print on some of its ultrapackable outdoor furniture. The camouflage pattern combines natural and manufactured material (broken glass juxtaposed against leaves), marrying Bodega’s Boston roots with Helinox’s high-quality outdoor gear. The collection includes Chair One, a hardtop table, and a cot that hovers a few inches off the ground when set up. We’ve written about the chair, which can be conveniently packed down to fit into a tote bag and has held up for one journalist for five years.

Pottery Barn x Black Artists + Designers Guild

For Black History Month, Pottery Barn has collaborated with the Black Artists + Designers Guild, a collective that provides community and support for Black makers and creatives. The collection was created by three interior designers who are members of the guild: Penny Francis, Casi St. Julian, and Lisa Turner. The 25-piece collection offers bold colors and metallic accents applied to home accents like décor pillows, throw blankets, and serveware.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

12 Things That’ll Sell Out: From Hunter to Helinox