deal of the day

This Hypersupportive Girlfriend Collective Sports Bra Is 40 Percent Off

Photo-Illustration: The Strategist; Photo: Retailer

As most products have recently, Girlfriend Collective’s Paloma bra has increased in price — from $38 in March 2021 to $46 on the brand’s website today. At the same time, GC’s discounts rarely exceed 30 percent — which is why we’re especially delighted to have found it for just $25 on Shopbop, where it also ships for free.

The Paloma won the title of best sports bra in our “Best in Class” review, with Bala co-founder Natalie Holloway noting that it shows “no to little sweat.” Contributor Brodie Lancaster, a freelance writer who wears an F cup, says it’s an excellent choice for those with larger breasts because the construction “feels like it’s really supporting my chest without compromising comfort.” (According to former Strategist editor Margaret Rhodes, it won’t budge even during intense HIIT sessions.) At Shopbop, the Paloma is available in Primrose and Mantis (the former has more sizes in stock), but with a deal this good, we’d proceed to checkout sooner rather than later.

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This Girlfriend Collective Sports Bra Is 40 Percent Off