friday sales

All of the Best July 4 Deals

Photo-Illustration: The Strategist

If you’re a regular reader of our sales coverage, you’ll know that Fourth of July sales have been heating up over the last few days. (The mattress deals alone are so good that we’ve got a stand-alone post.) So in advance of the long weekend, we’re pulling together a list of the best Fourth of July deals on some of our favorite things — including culty Sunday Riley skin care, supersoft Outdoor Voices sweats, and even some early Prime Day deals. Most of these deals expire on July 4, so you’ve got a few days to shop, but as always, sign up for our email newsletter if you want even more sales.


Prime Day is still a couple of weeks away (and we’ll be covering it in full force on Tuesday, July 12, and Wednesday, July 13), but the early Prime Day deals have started rolling in. The bulk of the discounts are on Amazon’s own devices, including the Eero mesh Wi-Fi system and a bunch of video doorbells from Ring, and in-house brands, like the surprisingly well-reviewed Core 10 leggings.


Anthropologie’s sale has been running strong for a few days now with discounts of up to 30 percent on furniture, gifts, and even skin care. If you go deeper into the sales bins, you’ll also find clothing, accessories, and home décor that’s an additional 50 percent off.


Over at Backcountry — the outdoor-minded retailer that stocks seemingly all of the top adventure brands — shoppers can take up to 50 percent off gear, apparel, and accessories. That includes clothing from Kelly Slater’s Outerknown (featured in our guide to the best sustainable fashion brands for men) as well as significant discounts on Hydro Flask, maker of our favorite water bottle.


All of Brooklinen’s best-selling bedding is 15 percent off as part of its Fourth of July sale. We’re such fans of the brand, we even dedicated an entire story to shopping its best wares, including all of the sheets and towels shown below. (When our tester sampled the linen sheets, she said the soft, “temperature-controlled” material felt “like an angel’s kiss” against her skin.)