deal of the day

The Viral Brush Blow Dryer Is The Cheapest We’ve Seen It All Year

Photo-Illustration: The Strategist

We’ve sung the praises of this blow-dryer brush many times before — even dubbing it the best less expensive blow dryer brush on the market. It’s also incredibly popular outside the Strategist universe, and periodically goes viral on TikTok for its ability to deliver efficient, salon-worthy results in a short amount of time. It’s particularly popular among people with thick, coarse hair (that includes natural and curly-haired folks) who say it both dries hair and creates enough tension at the root to smooth it too. This cuts down on the amount of time needed to heat style, which in turn reduces the amount of heat damage. It’s already pretty affordable at $40, but today it’s just $26 at Amazon — the cheapest it’s been all year and a very good deal.

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The Viral Dryer Brush Is the Cheapest We’ve Seen It All Year