don't dillydally

11 Things That’ll Almost Definitely Sell Out: From Baggu to Brightland

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s “Don’t DillyDally,” we’ve uncovered new launches from lots of Strategist favorites, including Brightland’s first merch drop, kid-size kitchen tools from Material, and brand-new Baggu designs.

Floyd Home Squishy Chair

Detroit-based homewares company Floyd dropped its version of an elevated, more sustainable bean-bag chair yesterday. Instead of being filled with plastic beads, the “Squishy Chair” is stuffed with scrap material from the sofa-production process that’s cloudlike yet durable. The exterior is also made entirely of repurposed, post-consumer recycled polyester and comes in four playful shades like Sun, pictured above.

Material Kitchen kids’ collection

For the budding chef, Material released mini-versions of their kitchen tools, including their spatula and this good-for-everything whisk we’ve written about before. Both are made with BPA-free silicone and are dishwasher safe for quick cleanup. If you decide to buy the full set, it comes with a deck of cooking-themed cards that lets you build a recipe with your little one.

Brightland merch

We’re not-so-secret fans of Brightland’s good olive oil and fancy vinegars, so we were excited to see their first piece of official merch. The long-sleeve crewneck pays homage to the brand’s California roots with the phrase “Living in a Golden State” on the front and cozy phrases like “Warm crusty bread, stew and a good book” on the back.

Fishwife x Graza x Diaspora Co.

$39 for 3

Fishwife, beloved by Strategist writers and Kiernan Shipka alike, partnered with olive-oil company Graza and spice brand Diaspora Co. on a limited-edition tinned fish. The Campfire Cod contains wild-caught Alaskan cod preserved in Graza’s mellow-flavored Sizzle oil, Diaspora’s Aranya black pepper, and a dash of lemon.

Hu milk chocolate

Hu is known for their healthier (and tasty) dark chocolate, which counts Brenda Song, Nick Jonas, and Kristin Cavallari as fans. The brand just expanded its offerings with a line of milk chocolates for those who prefer their bars a bit sweeter. In line with the rest of Hu’s products, the new additions are made with organic grass-fed milk and coconut sugar and without palm oil or additives.


DTC fragrance brand Snif, makers of our best overall woody perfume, recently added a new candle to its lineup. The Ditch Plains is named after (and meant to smell like) a beach in Montauk, with notes of neroli, tuberose, rum, cedar wood, and amber. Like their other candles, it’s nontoxic, vegan, and the 8.5-ounce option is made to burn for at least 50 hours.

Nudestix sunscreen

Makeup-artist-approved beauty brand Nudestix recently ventured into making SPF. Their inaugural sunscreen is made with non-nano zinc oxide, meaning it’s reef-safe and offers blue-light protection. And so you don’t get stuck with pesky white cast, it comes in cool, warm, and hot shades.

Parade x Urban Outfitters

Parade, the undergarments brand praised by Strat writers and stylists for being both supportive and breathable, is now available at Urban Outfitters. As part of the launch, some of their best-selling bras and underwear come in new designs exclusive to UO, including bright color-blocking and a butterfly print. Some pieces have already started to sell out, but this