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Everything Worth Buying at Brooklinen’s Surprise October Sale

Photo-Illustration: The Strategist; Photos: Retailers

Cool fall mornings are already here, and chilly winter days aren’t far behind. If that means you’re on the hunt for soft new bedding, a plush, warm robe, or better loungewear, you’re in luck: One of our all-time-favorite bedding brands, Brooklinen, is having a surprise sale on almost everything sitewide, including lots of cozy cold-weather essentials.

Now through Monday, October 17, you can take 15 percent off nearly every item at Brooklinen. (The only exclusions are items from the Spaces by Brooklinen collection and its so-called “Last Call” section.) There’s no minimum spend required, and all discounts are automatically applied at checkout. It’s the perfect time to grab a supersoft down-alternative comforter, a fluffy bath mat, or a new pair of fleece joggers. To help you navigate the sale, we’ve rounded up some of our favorite Brooklinen pieces below (and when you’re done adding to cart, you can check out all our other October Prime Day sales coverage here).

For those who sleep warm but still want soft, cozy sheets this winter, Brooklinen’s Luxe Core cotton sheet set is a favorite of former Strategist writer David Notis and Michelin-starred chef Missy Robbins. They both love the bedding for its softness, crisp look, and temperate feel. “I want to be super-cozy, but I don’t want to sweat to death,” Robbins says. “These have that balance.” They also, we should note, make an excellent holiday gift.

Whether you sleep on linen sheets year-round or just want to snag a new set before next summer, these Strategist-approved linen sheets come recommended by sleep expertsinterior designers, and Strategist writers. They’re praised for being cooling and breathable yet simultaneously soft and cozy. Former Strategist writer Lauren Levy, initially a Brooklinen skeptic, was immediately won over by the sheets’ “worn-in feel that only gets softer over time and with each wash.” They are “so cozy, so soft,” she writes, “that you’re more likely to find little puffs of rogue linen stuck on your hair or in your beard than feel coarse strands poking you in the night.” This bundle includes everything you need to dress your bed, including a duvet cover, a flat sheet, a fitted sheet, and four pillowcases.

If your quilt’s not cutting it this late in the season, interior designer Linda Hayslett of LH.Designs recommends this Brooklinen comforter. It’s filled with hypoallergenic recycled PET microfiber, a fluffy down alternative that is just as cozy as real down without any actual feathers. The long-staple cotton-sateen shell gives it an incredibly soft finish, too, Hayslett says.

And if that quilt of yours has seen better years, this 100 percent cotton quilt (in five simple yet chic styles) is just as great for cozying up on the couch in the winter as it is for sleeping under in the summer.

From $109

Strategist writer Latifah Miles calls this plush pillow “the epitome of the airy fluffiness that luxury down pillows are known for.” It’s available in three densities — plush, mid-plush, and firm — so you can choose the level of support that best fits your sleep style.

If you’re shopping for a new mom this holiday season, you can’t go wrong with something from Brooklittles, Brooklinen’s gender-neutral collection for babies and toddlers. This swaddling quilt comes in several pretty pastels from blush pink to moss green.


Brooklinen’s Super-Plush towels topped our list of the very best bath towels thanks to their feel, absorbency, and value. Architectural designer Madelynn Ringo describes them as “more robe than towel” and notes that they’re “incredible at soaking up water.” She also appreciates that “the threads are really durable, so there’s no snagging.”

Brooklinen Super-Plush Robe

Strategist writer Ambar Pardilla has gushed about Brooklinen’s Super-Plush robe so much that she has “convinced at least two people to buy it immediately.” Made from the same material as the aforementioned bath towels, it’s so fluffy and comfortable that Pardilla has been known to “accidentally nod off in it after a particularly late shower.” If you want to cross some people off your holiday gift list early, this robe is a surefire hit for any giftee.

We’ve been enamored with this charming peach-print shower curtain ever since it debuted in 2019, and it’s sure to cheer you up during the dark days of winter. But if you prefer something slightly more understated, it’s also available in other patterns, including a classic gray oxford stripe.

From $29

Don’t forget to pick up a bath mat. These are extra-thick and dense to provide your feet with some TLC — and save them from freezing on the cold bathroom floor.

“My general WFH outfit philosophy is that comfort is key,” says freelance writer Taylor Trudon. She has been “living in” these “supersoft” fleece joggers that her boyfriend gifted her so she would “stop stealing from his supply.”

While you’re at it, why not snag a sweatshirt too? This one is crafted from lightweight French terry, so it’s great for wearing around the house or layering up to run errands in.

Get better beauty sleep with a silk pillowcase, which can help protect your skin and hair from friction damage. We love that these 100 percent mulberry-silk pillowcases feature fun, funky graphics.

And finally, turn your room into a makeshift spa with this calming candle set. You’ll be instantly transported to the seaside or a sunny rose garden.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Everything to Buy at Brooklinen’s Surprise October Sale