deal of the day

This Rio-Approved Root Cover-up Is 40 Percent Off

Photo-Illustration: The Strategist; Photo: Retailer

If you’re still not sure about what to get Mom for the holiday, consider gifting her this root touch-up powder from ColorWow that Rio alerted us to in 2018. It delivers “major” results on stubborn grays, says Rio, and is practically undetectable once applied. “My mom put it on in the morning and it lasted all day long, so as a test, I asked her to sleep in it,” she says. “In the morning, the product still hadn’t budged. At all. There were no marks on her pillow, either.” If that’s not endorsement enough, two colorists recommended it as a way to stretch out your touch-up appointments when we wrote about dyeing hair at home. The pros also noted the cover-up’s powder format gives you “more control and less mess.”

Typically, the ColorWow Root Coverup is $35 for a single compact, but it’s currently 40 percent off at Ulta, bringing it down to $21. That’s way cheaper than an appointment with your colorist, and also firmly within the stocking-stuffer price range.

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This Rio-Approved Root Cover-up Is 40 Percent Off