dont dillydally

9 Things That’ll Almost Definitely Sell Out: From Parade to Fenty Beauty

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t DillyDally, we’ve surfaced a range of things we’re sure will sell out, including Parade’s first-ever underwire bras, Tower28’s blendable cream contour, and Miffy-printed pajamas from Hanna Andersson. 

Parade Bras

The underwear upstart has debuted underwire bras with four styles to choose from — a balconette, triangle style, T-shirt, and plunge. They’re available from size 32A up to 46G, and each features what Parade calls “CloudLift,” a flexible wire that doesn’t dig and promises to be just as comfortable as the brand’s non-wire bralettes. They also come in the unique colors you’d expect from the company (like “Sorbet,” pictured here, and a shade of periwinkle called “Pixie Dust”), along with subtler flesh-toned hues.

Universal Standard Mystery Boxes

Universal Standard’s highly anticipated annual shopping event has arrived. Every limited-edition “mystery box” has a theme — like “Wanderlust” or “Bestsellers” — and has either two or three discounted pieces inside. (So you can buy a box for, say, $98, that’s worth up to $844, depending on what you get.) Just select your top and bottom sizes before adding the box to your cart, then wait for your mystery items to arrive. Part of the surprise is that never-before-seen styles are sometimes thrown in, according to the label, so you really don’t know what awaits.

Fenty Beauty Fenty Icon Velvet Liquid Lipstick

Right before Rihanna touched up her makeup during her Super Bowl halftime show (with the Fenty Beauty compact, of course), the songstress–slash–business mogul launched a liquid lipstick. Newly available as of last week, it’s meant to have a matte finish without the dryness, courtesy of a “whipped” and smoothing formula. You can take your pick among different pinks and reds, including the cherry-colored “MVP” shade seen here.

Tower28 Sculptino Soft Cream Contour

In other beauty news, Tower28 — known for its lip glosses — added Sculptino Cream Contour to its makeup lineup. Offered in a quartet of sheer shades, it’s designed to be blendable so you can easily sculpt wherever you want to.

Esker Bath & Towel Spray

If you’ve been wishing your bathroom smelled more like a spa, status-y skin-care-maker Esker — which counts actress Halle Berry and Golde co-founder Trinity Mouzon Wofford as devotees — now offers its own room spray. It has notes of palo santo, eucalyptus, and lavender and can be spritzed onto towels and robes, too.

Flower by Edie Parker Egg Pipe

“Luxury smoking-accessories line Flower by Edie Parker is a favorite of the stoner crowd. (Former Strategist senior editor Anthony Rotunno was delighted when he received this whimsical banana for a birthday.) This egg-shaped pipe, made of durable borosilicate glass, is its latest launch. Besides coming in a traditional sunny-side-up colorway, the pipe can be cobalt with a lilac yolk — or go for the “Green Eggs” (sans ham) option.

Hanna Andersson x Miffy

Children’s clothing company Hanna Andersson teamed up with Miffy on a new collection of pajamas, dresses, and T-shirts that are perfect for spring. The pieces are all emblazoned with the beloved bunny, including this long-johns set in soft organic cotton.

The Dodo Loveables Mystery Pet Plush Series

Our cousin site, The Dodo, introduced its own line of toys called Loveables. The first drop includes six collectible plushies: Tuff the Turtle, Spud the Dog, Dandelion the Cat, Connie the Koala, Hank the Hedgehog, and a mystery one only known as the Dodo.

Little People Collector Super Bowl LVII Champions Set Kansas City Chiefs

And Mattel has opened pre-orders for a collectible set of Super Bowl–centric Little People to commemorate the game-winning Kansas City Chiefs. The set of four figures includes three players — their jerseys feature Super Bowl LVII patches — and one superfan complete with a foam finger. Pre-orders will only remain open for a few more days, through Tuesday, February 21; then the set will ship out near the end of August.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

9 Things That’ll Set Out: From Parade to Fenty Beauty