dont dillydally

13 Things That’ll Almost Definitely Sell Out: From Pat McGrath to Parade

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t DillyDally, we’ve surfaced a range of things we’re sure will sell out, including a new capsule collection from Everlane, pastel-colored mesh lingerie from Parade and Smarties, and the long-awaited Gabriella Karefa-Johnson and Target collaboration.

Tekla x Stüssy

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For their third collaboration, textile brand Tekla (known for its high-quality towels and bedding) and Stüssy have introduced a new colorway to their line. The vibrant magenta shade — aptly named Berry — can now be found on pillowcases, duvets, and the covetable pajama set. The collection also marks the (limited) reissue of Tekla’s popular hand-drawn stripes, which has already begun selling out.

Via Carota Craft Cocktails

Via Carota has released classic, ready-made cocktails so you don’t have to trek all the way to the Village to drink (or stalk your emails religiously in the hopes a table opens up). There are six cocktails to choose from and three very giftable themed sets that include cocktails and glassware. The martini set, for example, includes both classic and espresso-martini mixes, as well as two handmade crystal Nick & Nora glasses.

Dad Grass x Margo Price

Dad Grass, purveyor of nostalgic-looking CBD pre-rolls that Strategist editor Maxine Builder called “the most weedlike CBD she’s ever encountered,” has collaborated with musician Margo Price on a special edition of their Mom Grass. While Dad Grass is CBD, Mom Grass is hemp CBG, a cannabinoid compound that’s often referred to as “the mother of cannabinoids.” The limited-edition packaging features a boho-looking watercolor pattern that shares a color scheme with Price’s latest album, Strays, which our friends at Vulture called her “most experimental and incongruous collection of songs yet.” The two have also released a small run of merch: natural indigo-dyed T-shirts by Layli Samimi of Layli Dyes Hard and a cap embroidered with the words “Margo Grass.”

Smarties x Parade

Parade makes some of our favorite mesh underthings (the boy shorts in particular are a standout), and yesterday, the brand dropped its “sweetest” collab yet. It’s partnered with Smarties (yes, the candy brand) on limited-edition styles and pastel-colored iterations of its most popular silhouettes. That includes this mesh triangle bralette, crafted from the same silky mesh fabric that former Strategist writer Chloe Anello described as “solidly constructed.”

Clarks x Zara

Clarks and Zara have teamed up to reimagine the classic Desert boot and Wallabee. The limited-edition collaboration manages to innovate on the iconic design, adding chunky soles and new materials like bright-colored cow hair and butter-soft suede. We think these orange boots from the collection would be a welcome pop of color to any outfit.

Everlane Editions Collection

We’re big fans of Everlane here at the Strategist, thanks to its high-quality fabrics and reliable staples like its crewneck T-shirt, which author Rumaan Alam says sits perfectly at the waist. Its latest release is a capsule collection of basics that can be mixed and matched. There’s a mix of old and new pieces, some of which feel particularly fresh — like this cerulean-blue skirt inspired by vintage Mercedes car paint.

Target Future Collective x Gabriella Karefa-Johnson

For Target’s second Future Collective collection, it’s partnered with stylist and contributing Vogue fashion editor-at-large Gabriella Karefa-Johnson. The collection launched over the weekend and includes tailored brightly colored pieces alongside whimsical knits and easy-to-pair basics. This knit top and cardigan is an updated take on the classic twin set.

Nue Under Covers

Nue’s super-sticky, stay-all-day boob tape is a favorite of dating influencer Serena Kerrigan, who has worn it to weddings, bat mitzvahs, quinceañeras, and on dates. “I can wear virtually anything now, and it’s so easy to use,” she says. Yesterday, the brand released nipple covers, which can be paired with the tape or worn on its own.

Pattern Blow-Dryer

Pattern has been taking over hair-care routines since its launch in 2019. We’ve named the shampoo the best option for highly textured hair, and recommended the brand’s leave-in for 4C hair. Now Pattern has ventured into heat tools. Its first offering is a blow-dryer, with textured-hair-specific attachments like a bristle brush inspired by its shower brush and a wide-tooth comb.

Olaplex No.4 Dry Shampoo

In other hair-care news, Olaplex launched dry shampoo last week. Made from rambutan seed extract and ultrafine micro starch, it neutralizes odor and sucks up oil. It also promises zero white residue and won’t clog pores.

Pat McGrath Love Collection

Just in time for Valentine’s Day, Pat McGrath has launched the limited-edition Love collection, which features special springtime packaging and a new product: liquid eye shadow. The long-wearing, high-pigment eye shadow is easy to apply (you can tap it on with your fingers), comes in seven shimmery shades, and promises at least ten hours of wear.

Fenty Beauty Game Day Collection

Next weekend marks the 57th Super Bowl, also known as a Rihanna concert where some football will be played. To celebrate the occasion, the pop star and beauty mogul has released a limited-edition game-day collection that includes a “Team Fenty” makeup bag, a gloss bomb in the shade Fenty Glow, blotting powder, moisturizer, a football-shaped makeup sponge, and samples of the popular body cream and perfume.

Kulfi Beauty Mehndi Moment Blush

When we asked musician Yuna Zarai about the things she can’t live without, she told us about South Indian–founded Kulfi Beauty — a brand she says “really nails it for skin tones like mine.” The brand recently released a collection of henna-inspired cream blushes that are both highly pigmented and long-lasting, and can be applied as a sheer wash or a flush of color. The hydrating blush is available in five shades: Sandalwood Swirls (rosy brown), Pinky Promise (soft pink) Blessed Berry (berry), Garland Glow (coral), and Lucky Lotus (purple).

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

13 Things That’ll Sell Out: From Pat McGrath to Parade