don't dillydally

10 Things That’ll Almost Definitely Sell Out: From Casetify to Coyuchi

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s “Don’t DillyDally,” we’ve surfaced a range of new things we’re sure will sell out, including an SPF that will make you look sun kissed (without the sun damage), a ’70s-esque capsule collection inspired by a hit TV show, and a footwear collab between two icons of American prep.

Hero Cosmetics Superbeam Sunscreen

Hero Cosmetics — makers of our favorite pimple patches — have launched another skin-saving product: SPF. The Force Shield Superbeam is a tinted mineral sunscreen infused with nonirritating ingredients such as niacinamide and kakadu plum as well as light-diffusing pearl and apricot pigments to give your skin a luminous, healthy glow.

Free People Daisy Jones & the Six Collection

Free People just released a Daisy Jones & The Six–inspired capsule collection — a match made in heaven, if you ask us. The collection includes lots of vintage ’70s-inspired pieces from bell-bottom jeans to moto jackets as well as this adorable poppy-printed tube top.

Sperry x Brooks Brothers

Sperry and Brooks Brothers — two titans of preppy Americana fashion — have partnered to release a unisex footwear collaboration. The limited-edition collection includes these sporty slip-on sneakers as well as braided flip-flops and tropical-patterned boat shoes, but the pièce de résistance has to be a handmade leather pair that’ll run you a cool $1,000.

Casetify Pushin Series

Casetify’s new Pushin cases were made for those who love decking out their Crocs with an array of Jibbitz. The slim silicone cases come punctured with more than a dozen holes that allow you to mix and match a variety of ’90s-inspired pins (sold separately in sets), ensuring your customized case is as unique as you are.

Monos x Magnolia Bakery

Luggage brand Monos has teamed up with iconic New York sweets slinger Magnolia Bakery to whip up a delectable collection of luggage and bags in two mouthwatering colorways — Purple Icing (a creamy lavender) and Banana Pudding (a pastel yellow) — guaranteed to add a pop of color to your spring travels.

Coyuchi Climate Beneficial Cotton Collection

Coyuchi’s luxurious sheets, towels, and robes are a perennial Strategist favorite for their high quality and sustainable practices. The brand just launched bedding made from regenerative cotton sourced from California farms, making it the first California Cotton & Climate Coalition member to release locally grown products. The crisp, relaxed texture of the twill cotton means the sheets will feel good and do good.

The Six Bells Kids Collection

Audrey Gelman’s cottagecore store the Six Bells just released a collection of country-inspired kids’ apparel, toys, and décor. Expect a range of farmhouse-chic gear for your little ones: vegetable crayons, organic-cotton swaddles, and needlepoint kits abound. There are also a few one-of-a-kind antiques sourced from purveyors across the country, including heirloom quilts and vintage dolls — so don’t dillydally because once those pieces are gone, they’re gone for good.

Yitty Major Label Drop

Lizzo’s size-inclusive shapewear brand Yitty, which was reviewed by our friends over at the Cut, just unveiled a new Major Label streetwear drop featuring a bright, bold color palette to leave the grays of winter behind. This track jacket, sporting a trippy checkerboard print, comes with major retro vibes.

Sofie Pavitt Face Mandelic Serum

Strategist beauty writer Rio Viera-Newton credits aesthetician Sofie Pavitt with clearing her “brutal” breakouts; now Pavitt has launched her own skin-care line, Sofie Pavitt Face. The brand’s first product is this mandelic clearing serum, a gentle yet effective exfoliator that helps treat blemishes, discoloration, and fine lines.

The Citizenry Heirloom Bed Collection


The Citizenry, which makes Strategist associate editor Jenna Milliner-Waddell’s favorite linen sheets, has expanded into custom furniture. The home-goods brand just launched a collection of three upholstered beds; since each bed is made to order, customers can create the exact combination of wood, fabric, and leather that suits their personal style.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

10 Things That’ll Sell Out: From Casetify to Coyuchi