deal of the day

This Beloved, Barely There Bra Is 30 Percent Off Right Now

Photo-Illustration: The Strategist; Photos: Retailers

One of the best things anyone can say about a bra is something to the effect of “I don’t even remember I have it on” — it’s a line I’ve heard many times while reporting on the bra beat. That barely there feeling is why The Plunge from Cuup is so widely beloved: Its forgettableness makes it unforgettable. The rarely on-sale bra is 30 percent off right now as part of the underwear-maker’s sitewide sale. Among its many devotees are Amanda McMillan, a restaurant general manager in Brooklyn, and Maude founder Éva Goicochea. McMillan, a self-professed former “underwear cynic,” likes its “French-girl-lingerie-under-structured-boxy-menswear look.” Goicochea wears hers as lingerie. Their fandom convinced former Strategist writer Chloe Anello to also take the, er, plunge, despite having a “no-real-bras rule” — and she found “it gives lots of support despite how thin it feels.” Current Strategist writers Latifah Miles and Dominique Pariso are also on-the-record fans. So if you’ve always been curious about the Instagram-famous label, now’s your chance to try it at a deep discount.

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This Beloved, Barely There Bra is 30 Percent Off Right Now