about us

How the Strategist 100 Gets Made, According to Strategist Editors

From left: Maxine Builder, Crystal Martin, and Jenna Milliner-Waddell. Photo-Illustration: The Strategist

We just updated the Strategist 100 — our collection of the best, most-stood-behind products ever to appear on our website. It’s a definitive list of the things we’re using, loving, and telling all our friends about, with picks that range from the practical to the lovably weird and the particularly “right now.” And we’ll be hosting an exclusive online event to give you an inside look at how we cherry-pick the already cherry-picked things to create this collection of “Won’t Returnables.”

Join us on May 31 for a conversation with Strategist editor Maxine Builder, senior editor Crystal Martin, and associate editor Jenna Milliner-Waddell all about the making of the Strategist 100. Just sign up at the link below.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

How the Strategist 100 Gets Made, According to Our Editors