micro sales

13 Things on Sale You’ll Actually Want to Buy: From Cuup to Cult Gaia

Photo-Illustration: The Strategist; Photos: Retailers

Cuup and Cult Gaia are both having very rare sales right now that you should take full advantage of. But if fashion isn’t your thing, I dug through Amazon’s Gaming Week sale and Target’s Summer Kickoff sale as well — which, let’s be honest, are Memorial Day sales in disguise — to find some fun summer picks. There’s also a volumizing hair powder and the moisturizer that’s been dubbed “the secret to rich-person skin.”

Amazon’s Gaming Week sale started today, and you can find a ton of deals on everything you’ll need for PC and console gaming. Razer’s wired mouse is the standard in the gaming community because it’s lightweight and responsive and has eight programmable buttons.

If you’re looking for something similar to Stardew Valley or Animal Crossing: New Horizons, you’ll like Story of Seasons: Friends of Mineral Town.

Also (surprisingly) at Amazon: up to 40 percent off new and pre-loved apparel from Rent the Runway, which you can try for free for seven days. Here’s a belted denim dress that can transition from spring to summer and even fall.

Cuup The Scoop

Everything is 30 percent off at minimalist underwear brand Cuup. As our former senior writer Karen Iorio Adelson wrote in her review of start-up company bras, their Scoop bra is “very comfortable for a bra that’s also rather sexy,” adding that the blush color that’s pictured here “is soft and dainty, and the gold-toned hardware makes it feel more high-end.”

Cuup The Scoop - Swim

Already-on-sale products — like the brand’s supremely stylish line of swimwear — are eligible for the discount too.


Target has just started its Summer Kickoff sale — which is basically its Memorial Day sale — and there are a ton of great deals on patio furniture, gardening supplies, and kids’ toys. This puppy-shaped bubble blower will be the star of your next cookout.

Kids, dogs, and parents can all fit in this inflatable pool, which is ten feet long. (Alternatively, we think this would make for some very luxurious solo lounging.)

In addition to being very cute, this floral doormat will keep muck and grime out of your entryway.

The hair texturizing powder that Tyler Oakley says makes his fine hair “fluffy, full, and whimsical” is half-off at Ulta until midnight.

Cult Gaia Aluma Knit Top

Cult Gaia’s archive sale still has a lot of excellent knitwear, shoes, and jewelry at a steep discount. Wear this asymmetrical, avocado-colored top out to dinner after a day in the sun.

Cult Gaia Geneva Earrings

A Cult Gaia classic: Chunky oversized hoops, which are now just $40.

Cult Gaia Gia Bag

A satin going-out purse is this summer’s “It” bag.

We spotted this decadent Augustinus Bader skin-care duo for $100 off at Ssense. It includes a body cream and the (rarely on sale) facial moisturizer that the Cut dubbed “the secret to rich-person skin.”

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

13 Things on Sale You’ll Want to Buy: From Cuup to Cult Gaia