deal of the day

This Cute and Colorful Baggu Cooler Is Just $35

Photo-Illustration: The Strategist; Photo: Retailer

If you’re aiming for all-Baggu outfits during the next few months of warm weather, as I am, then the brand’s current summer sale is worth checking out. This puffy cooler bag is among Baggu’s most coveted and useful picnic staples, being lightweight, insulated, and undeniably stylish. And the color-blocked mountain-mix pattern is nearly 40 percent off right now, bringing its price down to a very reasonable $35 from the usual $58.

Baggu’s puffy cooler bag is essentially a bigger version of Strategist senior writer Liza Corsillo’s beloved puffy lunch bag, which she says makes her “very excited to carry my lunch to work every day.” It’s large enough to carry a full case of LaCroix and comes with the addition of a sturdy seatbelt-style shoulder strap that will be familiar to anyone who regularly rocks the brand’s Über-popular crescent bag (which also happens to be on sale in a bright and breezy checkered pattern). The exterior is made from ripstop nylon that’ll last for years and wipes down easily. Indeed, I’ve got Baggu bags from 2016 that still look good as new. Happy picnicking.

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This Cute and Colorful Baggu Cooler Is Just $35