don't dillydally

6 Things That’ll Almost Definitely Sell Out: From Ettitude to Élan Byrd

Photo-Illustration: The Strategist; Photos: Retailers

For this week’s Don’t DillyDally, we’ve surfaced a range of things we’re sure will sell out, including a new and improved Furby, custom skin care from Prose, and a bottle washer that also cleans breast-pump parts.

Brezza Bottle Washer Pro

New parents know the struggle of bottle washing, which is why when Brezza — maker of the celeb-approved formula dispenser — launched the Bottle Washer Pro, it sold out in just ten minutes. This little machine sits on your counter and does all the work for you, washing, sanitizing, and drying in one. It’s not just for bottles either; it cleans pump parts too. It’s currently available for preorder, and while the brand hasn’t said exactly when it will ship, the site notes that there will be limited quantities available in November.

Cometeer x Intelligentsia

Strategist kitchen and dining writer Emma Wartzman first alerted us to Cometeer in 2022 when she penned an ode to its frozen coffee pods. The pods, she said, make “a beverage as full-bodied, well-rounded, and smooth as any I’ve had at a serious shop.” Now, it’s partnered with iconic coffee roaster Intelligentsia on light-, medium-, and dark-roast pods to upgrade your daily morning brew.



In the latest nostalgic reboot, Furbies are back, timed to the 25th anniversary of their initial release. They generally look the same, but Hasbro has updated the classic toy, adding features like voice-activated modes, lights, and dancing. It can also interact with other Furbys when they’re nearby. Furby isn’t shipping until January of 2024, so while playing with one is a ways off, it would make for a nice belated Christmas gift.

Prose Custom Skin Care

Customizable hair-care pioneers Prose have ventured into skin care. It’s started with the basics — moisturizer, serum, and cleanser — and formulates based on over 80 factors, including skin type and environment. There’s apparently 15 million possible combinations, which is about as unique-to-you as a product can get.

Ettitude Linen+

From $369

Ettitude, makers of our favorite cooling bamboo sheets, has released Linen+, a linenlike fabric made from its signature bamboo-hemp material. It has that same slouchy, lived-in look, though it’s less wrinkly than flax linen and hypoallergenic too. It’s currently available in three colors: stone, honey, and ink, pictured here.

Élan Byrd x Lulu & Georgia

Artist and textile designer Élan Byrd has teamed up with furniture-makers Lulu & Georgia, who sell the kind of furniture you might find on Netflix’s Dream Home Makeover. It’s the second collection Byrd has created for the brand. This time around, she’s designed rugs, pillows, and wallpaper. This Moroccan shag rug from the collection features a maze-inspired pattern and is neutral enough to look nice in just about any space.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

6 Things That’ll Sell Out: From Ettitude to Élan Byrd