black friday 2019

The Strategist’s Greatest Hits That Are on Sale for Black Friday

Photo: Courtesy of the retailer

It’s finally, officially Black Friday — but the Black Friday sales have been well under way for weeks. And, as we expected, the deals are seemingly endless. There are discounts at Walmart, Amazon, and Nordstrom, along with hundreds of home, kitchen, and TV deals, too. So to make things easier for you, loyal Strategist readers, we decided: Why not stick to the tried-and-true things we’ve already written about that just happen to be on sale for Black Friday — even if Black Friday seems to be more of a state of mind than an actual date?

Instead of inundating you with all of the deals here, we’re only going to surface the things that we already love and have already written about. But it’s still a long list, so we’ve organized things alphabetically by merchant: So far, we’ve got deals from Allswell, Amazon, Backcountry, Best Buy, Brooklinen, Buffy, Burrow, Chewy, Dermstore, Glossier, Hay, Look Optic, Lululemon, Macy’s, Net-a-Porter, Nordstrom, Outdoor Voices, Parachute, Saatva, Sephora, Shopbop, Snowe, True & Co., Ulta Beauty, and Walmart.

If you want more, bookmark this page, as we’ll be updating it through November 29. Good luck out there (and don’t even get us started on Cyber Monday).


When former Strategist editor Margaret Rhodes first lay down on the Allswell Luxe Hybrid to test its buoyancy, she fell asleep almost immediately, explaining, “There was something comfortably paralyzing about letting this very firm mattress straighten out my skeleton.” We called it a remarkable value for the price, and it’s an even better deal for Black Friday, since you can get 20 percent off any size of Allswell mattress with code STRAT20.

You can find more Black Friday deals on mattresses here.


The “Tesla of electric toothbrushes” is currently half-off. It’ll look nice on the bathroom counter, but it also leaves your mouth feeling like you’ve “just come back from a cleaning, probably because the toothbrush vibrates at 31,000 brush strokes a minute.”

The Oral-B 1000 comes well recommended by dentists, because of the way it both rotates and oscillates (vibrates) to clean teeth and remove plaque — and it’s become a favorite among Strategist readers, too, appearing on our list of best sellers 12 times.

This Instant Pot Smart Wi-Fi is a great gift for a smart-home obsessive, someone who would like to be able to control appliances while sitting on the couch. And $90 is as good of a price as you’re going to get on this multifunctional cooker, even on Black Friday.

If you missed our 30 percent exclusive discount on the Amazon coat yesterday, don’t worry: It’s open to everyone today. Just be sure to check off the coupon on the product page.

The Garmin Forerunner makes a great gift for runners, and this model is a particularly nice entry-level model, letting them track their runs and check their pace, heart rate, and distance mid-run.

“Hands down, Vitamix is the Ferrari of blenders,” says Jessica Young, founder and CEO of Bubble. And though this Explorian model doesn’t have a lot of bells and whistles, it’s still got a lot of power, which makes it great for making smoothies and every, home-kitchen uses.

Our resident beauty writer Rio Viera-Newton says that she likes this hyaluronic acid serum from Amazon’s skin-care brand Belei better than the one from Drunk Elephant. It’s hydrating, affordable, and doesn’t leave her skin feeling sticky after she puts it on — and for Black Friday, it’s an extra 15 percent off.


This double-decker egg cooker has over 2,000 five-star reviewers, including one particularly enamored fan who calls it “an EGGcellent investment.”

Kindle Paperwhite

The Kindle Paperwhite, which Maxine described as the best thing she bought last year, is the cheapest we’ve ever seen it.

This automatic pet feeder was recommended by a veterinarian, who appreciates that “it allows you to feed smaller meals throughout the day, which can keep them a little more satiated and prevent them from gorging themselves.” Plus you can control it from afar, using an app on your phone.

We first featured this stainless-steel travel mug from Zojirushi in 2016. Writer Laura Perciasepe said it kept her vodka-soda ice-cold at the beach and her hot coffee scalding in the winter — and this 16-ounce Zojirushi is the cheapest we’ve ever seen.

Though these Core 10 leggings aren’t completely custom, you can pick the length, leg opening, and waist style of your new yoga pants. “Soft and stretchy, they’re also perfect for days when you’re more about the leisure half of athleisure,” says senior writer Karen Iorio Adelson.

Furbo Dog Camera

Former deputy editor and dog owner Jason Chen was very eager to get this Furbo as a gift last year. Instead of sitting at work, worrying about his pup, “this little camera can keep track of what’s going on at home, send real-time bark alerts, and even toss him treats.”

You can find more Amazon Black Friday deals here.


Junior writer Chloe Anello first started wearing this pullover while at college in Syracuse, calling this Patagonia fleece “definitely the warmest” that she tried.

Travel writer and photographer Michaela Trimble packed everything she needed for a two-month trip in this Patagonia duffel bag, with room to spare. “And it barely came back with a scratch.”


Baggu Soft Large Tote
Photo: Kabir Fernandez

This leather Baggu tote is one of our picks for the best women’s work bag. According to Sam Anderson, a product designer who recommended it, it’s incredibly versatile, good for bringing to the grocery store or out for drinks. “The thing that I love most is that the leather and finish age really well, so even oil stains and scratches give it beautiful character,” she told us.

Baloo Living

On a hunt to find the best weighted blanket to gift, senior writer Karen Iorio Adelson talked to experts and tested a bunch on her own — and she determined that this blanket from Baloo is the best traditional-style weighted blanket. “I never needed to adjust it during the night and it has a surprisingly thin profile for a heavy blanket,” she wrote.

Best Buy

This portable Bluetooth speaker came recommended by a former RA at Brown University. It’s light and portable, with enough sound to “transform your dorm room into a comfy pre-game or party room.” It’s also waterproof, in case you want to bring it in the bathroom (or are worried about spills). And at just $40 at Best Buy, this Ultimate Ears speaker makes an excellent gift for a college student or hard-to-shop-for teen.


This Bluetooth speaker from JBL is another one that was recommended by college students. (It’s also one of New York Knicks center Julius Randle’s favorite things.)

Former tech columnist (and occasional tech writer for the Strategist) David Pogue calls these Sony headphones the best noise-canceling headphones he’s ever owned. And right now, they’re $70 off.