Welcome to the Strategist, a site for helping you shop the internet. It is written by journalists (not robots), and is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Our goal first and foremost is to help you find the best version of whatever it is you are looking to buy, while introducing you to the stuff (a Japanese nail clipper that cuts with the precision of a Santoku knife, for instance) that you didn’t know you needed. We’ll test things ourselves; we’ll call up 40 interior designers to find the best-looking and most comfortable couch under $2,000; we’ll investigate how a certain coat from a certain retailer became a nationwide phenomenon; we’ll write odes to products that we’d happily do an infomercial for; and we’ll ask Anwar Hadid about his favorite hand soap. To give you a taste of what we do, here are some of our all-time favorite products.
I Found the Best Nail Clipper at the Airport in Japan
Discovered by writer Jason Chen while on a layover at the Narita airpot, these Green Bell nail clippers slice through nails like a Santoku through a tomato — but you don’t need to travel to Japan to find them. Read more here.
Nothing’s Ever Gotten My Bathroom As Clean As This Power-Drill Brush Has
These brush attachments for a power drill are so easy to use that managing editor Maxine Builder warns you might even get excited when it’s time to clean the bathroom. Read more here.
All My Co-workers Envy My Japanese Lunch Box
Writer Leah Bhabha’s Holy Grail of reusable lunch boxes (read: microwave- and dishwasher-safe, spill-proof, non-flavor retaining, and aesthetically pleasing) elicits lunchtime envy from her adult co-workers. Read more here.
This Pen Practically Dances Across the Page
Our writers and editors tested 100 pens and gave the Baron Fig Squire the top honor, calling it a “star among rollerballs,” with an ink that comes through with command and a real presence. Read more here.
These Gigantic Robelike Towels Dry Faster Than Any Other Bath Sheets I’ve Tried
Although senior writer Karen Iorio Adelson has been a bath-sheet enthusiast for several years, her extra-large towels had a few shortcomings, until she discovered the soft, giant, and (most importantly) fast-drying bath sheets from Coyuchi. Read more here.
This European Toothpaste’s Only Web Presence is a Facebook Fan Group
Not all toothpaste has a cult following on Facebook, but as writer Angela Serratore notes, that’s likely because not all toothpaste is as special as this bright-pink, subtly thyme-tasting European toothpaste. Read more here.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.