Welcome to the Strategist, a site for helping you shop the internet. It is written by journalists (not robots), and is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Our goal first and foremost is to help you find the best version of whatever it is you are looking to buy, while introducing you to the stuff (a Japanese nail clipper that cuts with the precision of a Santoku knife, for instance) that you didn’t know you needed. We’ll test things ourselves; we’ll call up 40 interior designers to find the best-looking and most comfortable couch under $2,000; we’ll investigate how a certain coat from a certain retailer became a nationwide phenomenon; we’ll write odes to products that we’d happily do an infomercial for; and we’ll ask Anwar Hadid about his favorite hand soap. To give you a taste of what we do, here are some of our favorite toys for babies, toddlers, and kids.
The Adorable Robot With So Much Personality
An educational robot that can help kits learn to code — that also serves as a loyal sidekick. Read more here.
These Musical Blocks Can Be Rearranged to Form a Full Orchestra
Three-year-olds can easily rearrange these colorful blocks to create over a million different musical compositions. Read more here.
The Tic-Tac-Toe of Board Games
A brainy board game to challenge and stimulate nine-year-olds, as well as the adults who play with them. Read more here.
A Sustainable Dollhouse with a Solar Panel and Wind Turbines
Teach kids about living green with this visually appealing, non-gender-specific dollhouse. Read more here.
The Toy Vacuum That Looks Uncannily Like a Real One
The best, most realistic toy vacuum for when your kid wants to tidy up along with you. Read more here.
These Are Far More Interesting Than Blocks
These modern building blocks made our list of gifts for 2-year-olds because there are endless possibilities for how they can be put together, which encourages kids to experiment. Read more here.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
