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Branding

  1. branding
    Disney Comes for the West Elm ParentsFor the discerning buyer who wants every surface in the house covered in Mickey merch … but in a classy way.
    By Rebecca Alter
  2. rebecca is a food critic now
    Lady Gaga’s Newest Collab Is Dropping … Into a Glass of MilkChromatica x Oreos is coming whether we want it or not.
    By Rebecca Alter
  3. stand-up
    The One Word Almost Every Comedian Says in Their Netflix Special(It’s “Netflix.”)
    By Isaac Kozell
  4. the zucc
    What Does Facebook Know That We Don’t?Facebook is, for some reason, making its name more prominent in its other apps.
    By Brian Feldman
  5. the top line
    Why Do Hotel Companies Have So Many Brands?Marriott is actually a family of 30 hotel brands, many of them virtually indistinguishable. What’s the business logic?
    By Josh Barro
  6. crime
    Allison Mack Says She Came Up With Idea to Brand NXIVM’s ‘Sex Slaves’To her, a tattoo wasn’t enough.
    By Amanda Arnold
  7. can you not
    British Surgeon Admits to Branding Patients’ LiversUm.
    By Madeleine Aggeler
  8. profiles
    The Best Reason to Start Using Uber AgainPositive, boundary-breaking, irresistible — she may be the only way to get where they need to go.
    By Allison P. Davis
  9. power
    The Terrifying ‘Self-Help’ Group That Allegedly Brands WomenNXIVM is a cultlike organization whose leader, Keith Raniere, is known as “Vanguard.”
    By Madeleine Aggeler
  10. branding
    Trump Is Launching His Own Subscription Box ServiceThe “Big League Box” of Trump merch will set you back $69 per month.
    By Gabriella Paiella
  11. design
    This Design Expert Knows How to Make a Small Restaurant Go ViralPaperwhite Studio’s Laureen Moyal is responsible for all the Instagrammable moments in Jack’s Wife Freda and by CHLOE.
    By Sierra Tishgart
  12. branding
    Melania Trump’s Home Country Named a Brand of Salami After HerSlovenia’s “First Lady” wine is meant to honor the First Lady.
    By Gabriella Paiella
  13. Ivanka Trump Plans to ‘Speak Out’ on Climate ChangeNow that she’s helped make a climate denier the most powerful man in the world, Ivanka hopes to make environmentalism a part of her brand.
    By Eric Levitz
  14. Shouldn’t Starbucks Be Paying Us to Wear These Nikes?Branding takes a bold step forward.
    By Adam K. Raymond
  15. beta male
    Shouldn’t Starbucks Be Paying Us to Wear These Nikes?Branding takes a bold step forward.
    By Adam K. Raymond
  16. Branding Your Infant for the 21st Century Marketplace, by Pablo GoldsteinHello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
    By Brian Boone
  17. branding
    Adele Doesn’t Care About Your Brand; Her Brand Is Adele“If I wanted to just be famous, like be a celebrity, then I wouldn’t do music.”
    By Dee Lockett
  18. The Chain Gang
    IHOP Is Rolling Out a Creepy New LogoIt’s supposed to get customers to smile.
    By Chris Crowley
  19. books
    It Doesn’t Matter If Gwyneth Paltrow Is Wrong About EverythingDespite what a new book argues.
    By Heather Havrilesky
  20. encounter
    Shaquille O’Neal on His Business Ventures“The James Franco of sports! That’s perfect!”
    By Will Leitch
  21. reinventions
    Monica Lewinsky: Righteous Good GirlHer reinvention is well timed. By modern standards, Monica is downright prude.
    By Maureen O'Connor
  22. A Company Asked Patton Oswalt to Tweet About Popular Brands, and It Blew […]Friday afternoon, a company called Brander solicited comedian Patton Oswalt via Twitter to ask him to tweet about products they represent, and […]
    By Bradford Evans
  23. linguistics
    Why Lean In or Forward: The Branding Behind the Gentle Command“It’s not a command, it’s more of a suggestion.”
    By Joe Coscarelli
  24. branding
    Sigur Rós Now Selling Sigur Rós Candles“This candle burns for 35 evocative hours of ‘instant Iceland,’ or something like that.”
    By Zach Dionne
  25. Boob Food
    Hooters Nips It in the BudCompetition, that is.
    By Alyssa Shelasky
  26. Cookiestuff
    Fig Newtons Sounded Too Laxative-y, Now Just ‘Newtons’And the fig gets effed.
    By Alyssa Shelasky
  27. Branding
    What Happens When Mustard Meets Mad MenA cheesy commercial made for the ‘burbs.
    By Alyssa Shelasky
  28. branding
    The Obama Campaign Is Still Looking for Its ‘Morning in America’We feel a slogan contest coming on. 
  29. commodify wall street
    Random Long Island Couple Attempting to Trademark Occupy Wall StreetThis seems like not the point.
    By Caroline Bankoff
  30. branding
    Work Hard Enough and Move Up the Food ChainMake that “turd chain.”
    By Noreen Malone
  31. osama bin laden
    Bin Laden Thought He Had a Branding ProblemAnd a name change was the answer.
    By Noreen Malone
  32. Booze You Can Use
    What’s With All the Fernet-Branca?The bitter liqueur has been around for a while, but suddenly we’re seeing it everywhere. What gives?
    By Jenny Miller
  33. branding
    Ke$ha, Now Pioneering Collector’s Edition CondomsKe$ha, the prophylactic. Makes sense.
    By Willa Paskin
  34. Is the New Comedy Central Logo Bad, or Do You Just Hate Change?A professional in the worlds of branding and corporate identity takes a look at the new Comedy Central logo: “The two basic complaints are that […]
    By Adam Frucci
  35. branding
    Comedy Central Unveils Serious New LogoAnd it kind of looks like a copyright symbol.
    By Kyle Buchanan
  36. Say Hello to Comedy Central’s New Look and LogoComedy Central just unveiled its new makeover, its first major redo in over a decade. It’s a play on the copyright symbol, and it’s certainly a […]
    By Adam Frucci
  37. Marketing Gimmicks
    Super Mario Warps Over to QueensThought Nintendo squashed the use of Super Mario as a pizza mascot? Not in Queens!
    By Daniel Maurer
  38. branding
    Russell Brand on Helen Mirren, Diddy, David Lynch, Morrissey, and Pretty Much Everything Else“Somebody’s ovulating near here.”
    By Jada Yuan
  39. The Comedy Consultant: 8 Ideas For Your Unique Comedy BrandLike everything else in our hyper-connected multi-platform macro-digital age, comedy has become increasingly fragmented. Whereas once comedians […]
    By Alex Blagg
  40. branding
    Democrats Have A New Logo“Change That Matters.”
    By Josh Duboff
  41. park51
    Park51 Unveils Spiffy New LogoAlso, the group is trying to get its Twitter page verified.
    By Josh Duboff
  42. branding
    Jerry Seinfeld Wants His Name to Help Colin QuinnHe directed Quinn’s one-man show and took over the program.
    By Mary Kaye Schilling
  43. branding
    YMCA Loses Three LettersA sad day for the Village People.
    By Josh Duboff
  44. product placement
    Reitman Responsible For Up in the Air Hilton DealThe agreement reportedly helped the lower-budget film get made.
    By Josh Duboff
  45. branding
    MTV Logo Now a Little ShorterThe bottom part (where it used to say “Music Television”) is chopped off.
    By Lane Brown
  46. Branding
    Employees Only for LifeThe owners of Employees Only have matching tats.
    By Daniel Maurer
  47. Trends
    Massachusetts Wants to Be MaineThe state wants to brand its seafood, a la Maine lobster.