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  1. now smell this
    Lana Del Rey and Jared Leto Are the New Faces of Gucci PerfumeFeaturing a surprise appearance from Courtney Love.
  2. paris fashion week
    Please Look at This Incredible Gucci Jacket With Dolly Parton’s Face on ItGucci does country.
  3. pfw spring 2019
    Gucci’s Arcades ProjectAlessandro Michele’s oddly timed but moving trip through Paris’s fashion history. Plus: Clever, effortless simplicity at Dior.
  4. pfw spring 2019
    Watch the Gucci Runway Show LivestreamEnjoy!
  5. mfw spring 2019
    Milan Fashion Week Is Great, But I Haven’t Seen Any ClothesThese days, it’s all about the experience.
  6. art meets beauty
    If You Love Art History, You’ll Love Gucci’s New Instagram for BeautyCiao, historical bellas!
  7. Join Gucci and Photographer Martin Parr on a Tour of the World
  8. gallery
    See the Newest Ad Campaigns for FallDior, Gucci, Calvin Klein, and more.
  9. always shopping
    I Have $28K Worth of Gucci’s New Collaboration in My CartAnd I need all of it.
  10. collaboration station
    These Clothes Are Only for the Most Stylish ToddlersPrepare to be jealous of Gucci’s collab with Net-a-Porter.
  11. good causes
    Here’s the Story Behind Gucci’s New Soho MuralIt’s for a good cause.
  12. ad campaign trail
    Harry Styles Stars in Gucci Campaign With a ChickenLucky chicken.
  13. cruise 2019
    Everything to Know About Gucci’s Death-Inspired Cruise 2019 ShowDeath, drugs, and rock and roll.
  14. cruise 2019
    The Beauty at Gucci’s Cruise 2019 Show Was Deeply MorbidOne model wore a death mask.
  15. ch-ch-ch-changes
    Gucci Is Moving Its Show to Paris Next SeasonArrivederci a Milano!
  16. public art
    Exclusive: Watch How Soho’s Gucci Wall Gets PaintedFashion-y ASMR.
  17. casting coups
    88-Year-Old Hitchcock Muse Stars in Gucci AdCast more chic octogenarians, please.
  18. kids these days
    The Consequences of Dressing a Child in Designer ClothesLuxury brands are going after the under-10 set more than ever. But no matter what you dress them in, kids will always be kids.
  19. finer things
    This Spring Jacket Feels New and Vintage at the Same TimeHas wallpaper-print ever felt so modern?
  20. gallery
    See the New Fashion Campaigns for Spring 2018Designers pulled out all the stops this season.
  21. model behavior
    Here’s What It’s Like to Carry Your Own Head As a Gucci AccessoryModel Unia Pakhomova on the most talked-about moment of Milan Fashion Week.
  22. mfw fall 2018
    Milan Fashion Week Showed Clothes for the ‘Hybrid’ WomanWhile the real world remains divided.
  23. milan fashion week fall 2018
    Life in the Prada Matrix Looks GreatMilan Fashion Week offers a bright future.
  24. just browsing
    Gucci Wants You to Leave Your Unibrow AloneBrow so hard.
  25. mfw fall 2018
    At Gucci, Models Carried Replicas of Their Own HeadsThis season, the brand wants us to think about identity.
  26. The Hottest New Beauty Trend Is EyeballsGucci’s new beauty look is eye caramba.
  27. video
    Watch the Gucci Runway Show LivestreamEnjoy!
  28. spring fashion 2018
    Spring Runway Looks, Decoded and ExplainedThis season’s shows were particularly rich in nods, winks, and self-referential gestures. Here’s what we spotted.
  29. let's makeup
    Lana Del Rey Channels Old Hollywood With a Star CrownShe brought her own halo to the Grammys.
  30. hot shot
    Let Elton John’s Tiger Cape Be Your Hygge InspirationHow cozy.
  31. store opening
    Inside Dapper Dan’s New Harlem AtelierThe legendary couturier partnered with Gucci on a new space.
  32. finer things
    A Surreal Take on Holiday JewelryBaubles for your face.
  33. fashion
    On the Streets of Morocco, Traditional Styles Mix With Internet TrendsSpotting djellabas and Converse in Marrakech and Casablanca.
  34. gallery
    75 Years of Designer HandbagsA new book revisits purses by Gucci, Hermès, and more.
  35. design hunting
    Here’s the Color for Everyone Who’s Sick of Pale PinkA starter pack of new textiles, wallpaper, and Gucci homewares — all in teal.
  36. kids react
    This Brand Has a Committee of Millennial AdvisersCould you tell?
  37. style
    Gucci Announces It’s Going Fur-FreeBeginning with its spring 2018 collection, the brand will not “use, promote or publicize animal fur.”
  38. lawsuits
    Ex-Employee Sues Gucci for $10 Million for Sexual HarassmentThe perpetrator allegedly made sexually suggestive comments and exposed himself in the storeroom.
  39. runway report
    Gucci’s Spring 2018 Show Mashes-Up Every Culture and Decade“This collection embodies this exercise of resistance.”
  40. Watch the Gucci LivestreamEnjoy!
  41. style
    Björk’s Bonkers Gucci Dress in ‘The Gate’ Took 550 Hours to MakePlus 320 hours for embroidery.
  42. unlikely pairs
    Dapper Dan and Gucci Are Apparently Friends NowAnd soon-to-be collaborators on a capsule collection.
  43. See the Newest Fashion Campaigns for FallAnd more from Gucci’s Star Trek–inspired campaign.
  44. vmas 2017
    DJ Khaled’s Son Wore Another Gucci Suit to an Award ShowAaaand another one.
  45. always shopping
    Fact: Rihanna Has the Best Sunglasses in the GameHere’s where to buy all of them.
  46. faces of things
    Feast Your Eyes on Hari Nef, Dakota Johnson and Petra Collins Modeling for GucciThe perfume’s ads star Dakota Johnson, Hari Nef, and Petra Collins.
  47. bless up
    One Lucky Baby Can Own Asahd Khaled’s Blue Gucci SuitThey better be grateful.
  48. home decor
    Now You Can Decorate Your Apartment Like a Gucci AdThe line of pillows, chairs, and more rolls out in September.
  49. just browsing
    Gucci’s New Fine-Jewelry Line Is Gloriously Over-the-TopWhat else do you expect from Alessandro Michele?
  50. black girl magic
    Speaking With the Woman Who Wore the Infamous Dapper Dan CoatOlympic medalist Diane Dixon tells us everything about the iconic look, how she bought it and the ways early hip-hop style lives on.
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