Displaying all articles tagged:


  1. marketing?
    Lingerie Ad Compares Bra to … Ryan Reynolds?Harper Wilde has pulled a truly bizarre endorsement (?) of their product.
  2. how mysterious!
    How ‘Who Shot Mr. Burns?’ Unlocked The Simpsons’ PotentialWriters Bill Oakley and Josh Weinstein look back on how one mystery led to a beloved two-part episode and a parade of marketing stunts.
  3. marketing
    We Get It, Everlane, Your Clothes Are FlatteringThe sustainable fashion brand has a favorite word.
  4. the top line
    Here’s Why Airline Safety Videos Have Gotten So ElaborateThey used to have the drab feel of corporate instructional videos. But in recent years, airlines have sensed a branding opportunity.
  5. just guy stuff
    So You Want to Market a Product for MenA guide to marketing that will help preserve your fragile masculinity.
  6. marketing
    IHOP’s New Logo Looks Strangely FamiliarInternational House of (Menstrual) Blood?
  7. How Netflix Is Trying to Make Sure Its Shows Don’t Get LostNetflix execs vigorously dispute the idea shows or movies are disappearing amid the endless rows of programming.
  8. select all
    Can Meme Fashion Catch On?“Thinking about it as a 30-year-old guy, I’m probably never going to wear this.”
  9. marketing
    The Savvy Strategies That Made Split and Get Out the Year’s Most Unexpected HitsMaking a movie for cheap is one thing. Selling it to viewers is another.
  10. tweets
    Fox Searchlight Markets Birth of a Nation, OddlyWith memes.
  11. marketing antics
    Scientology Not a Fan of South Park BillboardThe White House and the Lincoln Memorial have also complained.
  12. the house always wins
    Sony’s Movie Chief Loves the Ghostbusters Trolls“Can we please get some more haters to say stupid things?”
  13. beta male
    How Years of Macho Food Marketing Is Killing MenAnyone for seconds?
  14. Can an Artisanal Cigarette Brand Compete With Big Tobacco?Or are they just blowing smoke?
  15. beta male
    Can an Artisanal Cigarette Brand Compete With Big Tobacco?Or are they just blowing smoke?
  16. Watch Adam Conover Explain at a Marketing Conference Why Millennials Don’t […]Adam Conover has found a lot of success tearing apart our preconceived notions about things like engagement rings, hymens, and salary […]
  17. Where Brands and Comedy Meet: The Weird World of ‘Native Marketing’ A few weeks ago, the YouTube star Miranda Sings released a new music video on her channel. Entitled “Sexy Buttery Love Song,” it features her […]
  18. Health Concerns
    Parents Say YouTube Is Force-Feeding Kids Junk-Food AdsThere are calls for the FTC to investigate Google and the ad-makers.
  19. Branding Your Infant for the 21st Century Marketplace, by Pablo GoldsteinHello, Los Feliz Lamaze! Lane Bronson is the name, branding is my game. Nancy, or Mom as I like to call her, came down with the flu, so I’ll be […]
  20. lies
    This Healthy-Sounding Cereal Cannot Be TrustedCheerios Protein: not a lot of protein.
  21. bad ideas
    Enlightened Company Thinks the Time Is Right to Sell Women Bad BeerIf you’re going to use women’s equality to shill beverages, at least make them quality beverages.
  22. this is your brain on advertising
    This Is Your Brain on Advertising: Why Kids Are So Vulnerable to MarketingChildren are very, very suggestible.
  23. this is your brain on advertising
    This Is Your Brain on Advertising: How Marketers Target Your SensesIt’s not just sleek cars and sexy spokespeople.
  24. this is your brain on advertising
    This Is Your Brain on Advertising: Why Impulse-Buying Is So SeductiveThe psychological principle that helps explain the allure of purchasing stuff on a whim.
  25. This Is Your Brain on Advertising: Why Your Favorite Brand Is Like a FriendThe psychological and physiological underpinnings of brand loyalty. 
  26. this is your brain on advertising
    This Is Your Brain on Advertising: Why Sex Doesn’t SellNew research questions an old assumption about advertising. 
  27. Health Concerns
    Minority Kids Get a Depressingly Huge Diet of Junk-Food TV AdsA new study reveals it’s a major problem.
  28. hoaxes
    Man Stages Abortion Hoax to Get People to Buy His NovelSounds like a winning strategy!
  29. halo effect
    What ‘No Artificial Ingredients’ Really MeansSugary cereal made without fake colors or flavors is still sugary cereal.
  30. marketing 101
    Watch Aubrey Plaza’s Game-Changing Newcastle Ad About AdsShe’s like the next Matthew McConaughey.
  31. marketing
    A Soda Bottle’s Shape Tricks You Into Buying ItIt’s a concept psychologists call physical fluency, and marketers are taking note. 
  32. The Chain Gang
    A New Study Explains Exactly How Fast-Food Chains Target Black ChildrenIt’s all about pushing toys instead of salads, or any food, really.
  33. TV Commercials Ruin the Songs You LoveIt gets hard to separate the songs from the brands. 
  34. The Social Media Graveyard of Canceled ComediesDozens and dozens of new shows premiere each new TV season (and mid-season, and off-season) but only a handful live to see season two. These […]
  35. belizers
    The Belize Tourism Board Loves Breaking BadThey’d like everyone from the show to “take a trip to Belize.”
  36. marketing
    J.J. Abrams’s Mystery Trailer Is for a BookOr so it seems.
  37. marketing
    You Might Be Too Lazy for Oakley SunglassesUnlike Lululemon pants, they’re for sports only. (Sorry.)
  38. marketing
    The Creepiest Movie Ad Campaign of the SummerThe killer from You’re Next is subtly terrorizing the studio’s other movie posters.
  39. false advertising
    Zero Dark Thirty’s Split-Personality Ad CampaignThey’re simultaneously marketing it as a thoughtful drama and a jingoistic action ass-kicking of Osama.
  40. chocolate chocolate chocolate ack
    Crispello, Chocolate Bar for Women, to Save Candy IndustryIt’s irresistibly resealable. 
  41. brave
    Meet Merida From BraveAnd the Disney marketing machine starts its engines …
  42. marketing
    Sacha Baron Cohen Wanted to Ash George Clooney, Not Ryan Seacrest“They somehow spun the wheel of tragedy and ended up on my name,” says Ryan Seacrest.
  43. 24 Thinkpieces About GirlsHow big a bonus does the HBO marketing department deserve? Let me count the thinkpieces (an incomplete list — interviews are not counted […]
  44. It Sucks to Be the Neighborhood Watch Marketing TeamNeighborhood Watch, the summer movie starring Ben Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade as a group of neighborhood watch […]
  45. Trayvon Martin Is Dead … But What’s Up With Skittles?They are “the candy of the moment,” according to the New York Times.
  46. the internet
    Internet Explorer Tries Self-DeprecationThe old man’s browser attempts a new viral marketing scheme.
  47. Tracing the Origin of the Word ‘Adorkable’People are finally coming around to enjoying, rather than irrationally hating, Fox’s New Girl. Rightly so, though before I go any further, I […]
  48. Mediavore
    LCB Dispatches More Metal Detectors to Nuisance Bars; Energy Drink Makers TargetPlus: Whiskey in a can is a thing now; and restaurateurs scramble to make payroll as states enact minimum wage hikes, all in our morning news roundup.
  49. Jennifer Lopez From Different Block Than You ThoughtAt least when it comes to her Fiat ad.
  50. Marketing
    Comparing Porn and Paula DeenShe might not be into this.
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