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Rebranding

  1. health
    Morning-After Pills Are Getting a RebrandA handful of companies say they want to provide a better experience than buying Plan B, but something’s still missing.
    By Claire Lampen
  2. victoria’s secret
    Victoria’s Secret’s New Marketing Campaign Is Inspired by #MeTooThe brand is now trying to be inclusive with lingerie “for her.”
    By Hannah Gold
  3. ch-ch-ch-changes
    Trump SoHo Is Being Rebranded Tonight, Go Get Some BathrobesFrom now on, the hotel will be called the Dominick.
    By Katie Van Syckle
  4. profiles
    The Best Reason to Start Using Uber AgainPositive, boundary-breaking, irresistible — she may be the only way to get where they need to go.
    By Allison P. Davis
  5. the chain gang
    Dunkin’ Donuts’ Possible Name Change Insults Fried-Dough Lovers EverywhereIt’s unclear how this “reinforces” that the brand is a “coffee leader.”
    By Clint Rainey
  6. labor
    Carl’s Jr. Is Desperately Trying to Escape Its Sexist PastThe company unveiled a new ad that diverges from their typical scantily-clad-woman-eating-a-burger trope, all while acknowledging it.
    By Gabriella Paiella
  7. rebranding
    Yale to Rename Calhoun College for Computer Scientist Grace HopperThe college controversially named for a prominent defender of slavery will now honor a visionary female computer programmer.
    By Gabriella Paiella
  8. failure to communicate
    Young Americans Are Dubious About This Paul Newman Guy’s Food Bona FidesThe actor’s famous brand is changing its messaging so more people will care.
    By Clint Rainey
  9. rebranding
    Ashley Madison Will Only Partially Focus on Infidelity NowFirst things first: They’ll have to lose the tagline.
    By Claire Landsbaum
  10. rebranding
    Playboy Is Getting Into the TV GameFewer boobs, more digital video.
    By Anna Silman
  11. Trump Supporters Send Death Threats to DelegatesYou can take the paranoid rage out of the Donald’s messaging, but you can’t take the enraged paranoiacs out of his coalition.
    By Eric Levitz
  12. advice
    Adele Has Some Really Good Advice About ‘Building Your Brand’Just be a person.
    By Allison P. Davis
  13. reinventions
    Monica Lewinsky: Righteous Good GirlHer reinvention is well timed. By modern standards, Monica is downright prude.
    By Maureen O'Connor
  14. rebranding
    Sheryl Sandberg Will Release a Graduation-Themed Lean InFor the young tilter.
    By Maggie Lange
  15. re-branding
    November Elle U.K. Includes Feminist AdvertisementsTop agencies “re-brand” feminism.
    By Kat Stoeffel
  16. bright ideas
    Catskills Now Accepting Rebranding SuggestionsHaving the time of your life now involves artisanal cheese.
    By Margaret Hartmann
  17. Rebranding
    The Best Chocolate Cake in the World Is Reborn as ChocoBoloWith a new location on the Upper West Side.
    By Jenny Miller
  18. Rebranding
    You May Now Address Bar Stuzzichini As StuzziIt’s a little bit easier to pronounce, no?
    By Jenny Miller
  19. Truckin’
    Brunch Box About to Become Bandit
    By Jay Barmann
  20. rebranding
    Company Responsible for March’s Casino Bus Crash Is Operating Under a Different NameRebranding 101.
    By Caroline Bankoff
  21. Beer Me
    Prism Re-Brands to Distance Itself From the Tea Party MovementThe brewery says it never had any political aspirations for any of its beers.
    By Collin Keefe
  22. Rebranding
    Simply Peeled Is Reborn As the Soft Serve Fruit Co.And its Fruizo frozen dessert will henceforth be known simply as Soft Serve Fruit.
    By Jenny Miller
  23. no logo
    The Gap Abandons Its New, ‘Modern, Sexy, Cool’ LogoLike New Coke at warp speed, the clothing company ditched its redesign after one week and a thousand or so angry Facebook commenters.
    By Avi Zenilman
  24. Rebranding
    Corn Lobby Pushes for ‘Corn Sugar’ Name ChangeThey figure that like calling prunes “dried plums” they might improve sales.
    By Jay Barmann
  25. rebranding
    DC Comics Gets New Name, New President, Fancy Press ReleaseWB today announced the restructuring and rebranding of DC Comics as DC Entertainment Inc.
    By Lane Brown