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The Strategist

  1. gifts they might actually want
    25 Tech (and Techish) Gifts Under $50It’s stuff most anyone will be delighted to unwrap — and use, because the worst thing about a tech gift is when it sits in a corner collecting dust.
  2. best in class
    The 13 Very Best Bras for Small BreastsNo uncomfortable underwires here.
  3. best in class
    The 10 Very Best Rice CookersWhether you want a cheap and simple model or a technologically savvy machine with lots of settings.
  4. something for everyone
    12 Dog Halloween Costumes, Vetted 12 Different WaysOur favorite Halloween costumes for dogs, from a Strategist editor-approved crustacean to some very funny canine headgear.
  5. the toy matrix
    The Only Toy Gift Guide for an 8-Year-Old You’ll Ever NeedTrending toys, classic favorites, educational fun, and everything in between.
  6. micro sales
    10 Things on Sale You’ll Actually Want to Buy: From OXO to MerrellIncluding a video doorbell and holographic cowboy hat.
  7. best in class
    The 13 Very Best Shampoos for Color-Treated HairIncluding options for blondes, brunettes, and redheads.
  8. deal of the day
    Great Jones’s Chef-Favorite Holy Sheet Two-Pack Is Nearly 40 Percent OffTrade in your warped sheet pans for two shiny new cobalt-blue ones.
  9. something for everyone
    20 Kids’ Halloween Costumes, Vetted 20 Different Ways“My rule is always that when the idea for a costume is ridiculous it really needs to be very obviously ridiculous.”
  10. best in class
    The Very Best WoksFor your stir-fries, fried rice, stews, braises, and even popcorn.
  11. best in class
    The 22 Very Best BedsheetsIncluding cotton-percale, linen, sateen, silk, and jersey options, plus a handful made of alternative fabrics like bamboo.
  12. testing testing
    The Best Mattresses You Can Buy Online, As Tested by Strategist EditorsOur editors and writers slept on each of these for at least one week.
  13. our shopping cart
    The Strategist Haul: What the Editors Bought in SeptemberFeaturing not one but two items multiple staffers picked up.
  14. micro sales
    11 Things on Sale You’ll Actually Want to Buy: From Salomon to Hanna AnderssonIncluding kids’ Halloween costumes and a wine-preservation system.
  15. best in class
    The 8 Very Best Cable OrganizersTurn a labyrinth of cables and wires into a sleek and organized system.
  16. deal of the day
    This Glow-Making Face Mask From Golde Is 50 Percent OffIt’s cheaper than a facial and can be used again and again.
  17. sunday circular
    10 Things That Delighted Us Last Week: From Beautiful Bouquets to Barf BagsIncluding an updated version of a ’90s-throwback sneaker, seasoning that can transform any dish, and cocktail picks to enhance your home bar.
  18. best in class
    The 9 Very Best Food-Storage ContainersMake your pantry and refrigerator easier to navigate and food less likely to go bad.
  19. gifts they might actually want
    The Best Gifts for Cyclists, According to CyclistsThirty-seven ideas that will delight cyclists of any skill level, whether they’re training for a race or just the hill around the corner.
  20. your shopping cart
    What Strategist Readers Bought in September: Bath Towels and Black Work PantsPlus budget-friendly silk pillowcases and a beginner-friendly safety razor.
  21. best in class
    The 8 Very Best Teeth-Whitening Toothpastes and KitsThe key ingredient? Hydrogen peroxide.
  22. recommended by experts
    The Best Outdoor Toys for Kids, According to ExpertsIncluding a geodesic dome for climbing, a backyard mini roller coaster, and the world’s largest bubbles.
  23. micro sales
    All of the Best Early Deals From Amazon’s Prime Early Access SaleIt’s that time of year … again.
  24. recommended by experts
    What Are the Best 4-Player Board Games?Options for game night.
  25. this thing’s incredible
    These $12 Sweats (for Kids) Are My Hands-Down Favorite HousepantsThey’re perfect if you’re under five-foot-seven.
  26. friday sales
    20 Things on Sale You’ll Actually Want to Buy: From Disney to NeutrogenaIncluding K-beauty must-haves and a great pair of mom jeans
  27. this thing’s incredible
    I Cried When I Lost These $10 ScissorsI use them to cut my bangs, groom my dog, and trim my husband’s hair.
  28. best in class
    The 14 Very Best Conditioners“The reparative work this does is second to none.”
  29. best in class
    The Best Anti-Bedbug Mattress, Box-Spring, and Pillow CoversThe pest-control pros weigh in.
  30. deal of the day
    Ottessa Moshfegh’s Favorite J.Crew Pajamas Are 50 Percent Off Right NowPlus they look like the ones Daniel Day-Lewis wore in Phantom Thread.
  31. best in class
    The 13 Very Best ShampoosFor dry hair, thinning hair, frizzy hair, and curls.
  32. celebrity shopping
    What Santigold Can’t Live Without“At one point I was buying ten of these at a time.”
  33. this thing’s incredible
    Drop These Frozen Coffee Pods in Water and You’re DoneThey’re the fastest way to a barista-level cup of morning caffeine.
  34. best in class
    The 8 Very Best Moisturizers With SPFGet your daily dose of sun protection with no extra steps.
  35. gifts they might actually want
    The Best Gifts for Bookworms (That Aren’t Books)Because they’ve probably already read that novel.
  36. best in class
    The Best Tick-Repellent Products for Humans and DogsOr how to protect yourself without tucking your pants into your socks.
  37. best in class
    The 11 Best Nice-Looking Pill CasesIncluding a “sleek” pill case–compact and other stylish options.
  38. something for everyone
    16 Baby Halloween Costumes, Vetted 16 Different Ways“I cannot fully do justice to just how hilarious and cute it was to watch a tiny little hot dog toddle down the street.”
  39. best in class
    The 13 Very Best Yoga Pants for WomenIncluding high-waisted, capri, bootleg, and sweatpant styles.
  40. best of brand
    The Strategist Guide to Shopping at TargetIncluding our best curtain rods, editor-approved craft supplies, and a much-coveted rattan vase.
  41. best in class
    The 10 Best Men’s Winter BootsThe warmest and most waterproof options for inclement weather.
  42. the toy matrix
    The Only Toy Gift Guide for a 6-Year-Old You’ll Ever NeedPlay therapists, discerning parents, toy experts, and a 13-year-old Mensa member direct us toward the best toys for fun and learning.
  43. micro sales
    10 Things on Sale You’ll Actually Want to Buy: From Hoover to EverlaneIncluding a wine-tumbler set and a makeup artist’s eyeliner of choice.
  44. deal of the day
    This Snazzy Mini Keurig Coffee Maker Is Over 50 Percent OffAdd a bit of color to your countertop.
  45. this thing’s incredible
    I’ve Loved My Nike Air Rifts Since 1998And now, suddenly, they’re everywhere.
  46. recommended by experts
    What To Do If You’ve Over Exfoliated, According To DermatologistsStick to the basics: a gentle cleanser, hydrating serum, and moisturizers.
  47. best in class
    The Very Best-Smelling CandlesIncluding one that smells like Big Sur after rain.
  48. dont dillydally
    9 Things That’ll Almost Definitely Sell Out: From Wrangler to West ElmIncluding a quirky, whimsical sneaker collection from Lisa Says Gah! and Vans.
  49. best in class
    The 9 Very Best Cat CarriersFrom soft-sided duffels to space-age-y backpacks.
  50. compulsive shopping
    I Can’t Stop Buying Cocktail PicksThey come in any shape you can imagine — and they’re just plain fun.
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