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The Strategist

  1. gifts they might actually want
    25 Tech (and Techish) Gifts Under $50It’s stuff most anyone will be delighted to unwrap — and use, because the worst thing about a tech gift is when it sits in a corner collecting dust.
    By The Editors
  2. best in class
    The 13 Very Best Bras for Small BreastsNo uncomfortable underwires here.
    By Ambar Pardilla
  3. best in class
    The 10 Very Best Rice CookersWhether you want a cheap and simple model or a technologically savvy machine with lots of settings.
    By Emma Wartzman
  4. something for everyone
    12 Dog Halloween Costumes, Vetted 12 Different WaysOur favorite Halloween costumes for dogs, from a Strategist editor-approved crustacean to some very funny canine headgear.
    By Liza Corsillo
  5. the toy matrix
    The Only Toy Gift Guide for an 8-Year-Old You’ll Ever NeedTrending toys, classic favorites, educational fun, and everything in between.
    By Trupti Rami, Liza Corsillo, and Latifah Miles
  6. micro sales
    10 Things on Sale You’ll Actually Want to Buy: From OXO to MerrellIncluding a video doorbell and holographic cowboy hat.
    By Sam Daly
  7. best in class
    The 13 Very Best Shampoos for Color-Treated HairIncluding options for blondes, brunettes, and redheads.
    By Dominique Pariso
  8. deal of the day
    Great Jones’s Chef-Favorite Holy Sheet Two-Pack Is Nearly 40 Percent OffTrade in your warped sheet pans for two shiny new cobalt-blue ones.
    By Emma Wartzman
  9. something for everyone
    20 Kids’ Halloween Costumes, Vetted 20 Different Ways“My rule is always that when the idea for a costume is ridiculous it really needs to be very obviously ridiculous.”
    By Ambar Pardilla
  10. best in class
    The Very Best WoksFor your stir-fries, fried rice, stews, braises, and even popcorn.
    By Emma Wartzman
  11. best in class
    The 22 Very Best BedsheetsIncluding cotton-percale, linen, sateen, silk, and jersey options, plus a handful made of alternative fabrics like bamboo.
    By Lauren Ro
  12. testing testing
    The Best Mattresses You Can Buy Online, As Tested by Strategist EditorsOur editors and writers slept on each of these for at least one week.
    By The Editors
  13. our shopping cart
    The Strategist Haul: What the Editors Bought in SeptemberFeaturing not one but two items multiple staffers picked up.
    By The Editors
  14. micro sales
    11 Things on Sale You’ll Actually Want to Buy: From Salomon to Hanna AnderssonIncluding kids’ Halloween costumes and a wine-preservation system.
    By Sam Daly
  15. best in class
    The 8 Very Best Cable OrganizersTurn a labyrinth of cables and wires into a sleek and organized system.
    By Jordan Bowman
  16. deal of the day
    This Glow-Making Face Mask From Golde Is 50 Percent OffIt’s cheaper than a facial and can be used again and again.
    By Tembe Denton-Hurst
  17. sunday circular
    10 Things That Delighted Us Last Week: From Beautiful Bouquets to Barf BagsIncluding an updated version of a ’90s-throwback sneaker, seasoning that can transform any dish, and cocktail picks to enhance your home bar.
    By The Editors
  18. best in class
    The 9 Very Best Food-Storage ContainersMake your pantry and refrigerator easier to navigate and food less likely to go bad.
    By Emma Wartzman
  19. gifts they might actually want
    The Best Gifts for Cyclists, According to CyclistsThirty-seven ideas that will delight cyclists of any skill level, whether they’re training for a race or just the hill around the corner.
    By Jeremy Rellosa
  20. your shopping cart
    What Strategist Readers Bought in September: Bath Towels and Black Work PantsPlus budget-friendly silk pillowcases and a beginner-friendly safety razor.
    By The Editors
  21. best in class
    The 8 Very Best Teeth-Whitening Toothpastes and KitsThe key ingredient? Hydrogen peroxide.
    By Arielle Avila
  22. recommended by experts
    The Best Outdoor Toys for Kids, According to ExpertsIncluding a geodesic dome for climbing, a backyard mini roller coaster, and the world’s largest bubbles.
    By Steven John, Lauren Ro, and Liza Corsillo
  23. micro sales
    All of the Best Early Deals From Amazon’s Prime Early Access SaleIt’s that time of year … again.
    By Sam Daly
  24. recommended by experts
    What Are the Best 4-Player Board Games?Options for game night.
    By Dominique Pariso
  25. this thing’s incredible
    These $12 Sweats (for Kids) Are My Hands-Down Favorite HousepantsThey’re perfect if you’re under five-foot-seven.
    By Erin Schwartz
  26. friday sales
    20 Things on Sale You’ll Actually Want to Buy: From Disney to NeutrogenaIncluding K-beauty must-haves and a great pair of mom jeans
    By Sam Daly
  27. this thing’s incredible
    I Cried When I Lost These $10 ScissorsI use them to cut my bangs, groom my dog, and trim my husband’s hair.
    By Liza Corsillo
  28. best in class
    The 14 Very Best Conditioners“The reparative work this does is second to none.”
    By Dominique Pariso
  29. best in class
    The Best Anti-Bedbug Mattress, Box-Spring, and Pillow CoversThe pest-control pros weigh in.
    By Katherine Gillespie and Dominique Pariso
  30. deal of the day
    Ottessa Moshfegh’s Favorite J.Crew Pajamas Are 50 Percent Off Right NowPlus they look like the ones Daniel Day-Lewis wore in Phantom Thread.
    By Ambar Pardilla
  31. best in class
    The 13 Very Best ShampoosFor dry hair, thinning hair, frizzy hair, and curls.
    By Dominique Pariso
  32. celebrity shopping
    What Santigold Can’t Live Without“At one point I was buying ten of these at a time.”
    By Santigold as told to Tshepo Mokoena
  33. this thing’s incredible
    Drop These Frozen Coffee Pods in Water and You’re DoneThey’re the fastest way to a barista-level cup of morning caffeine.
    By Emma Wartzman
  34. best in class
    The 8 Very Best Moisturizers With SPFGet your daily dose of sun protection with no extra steps.
    By Baze Mpinja
  35. gifts they might actually want
    The Best Gifts for Bookworms (That Aren’t Books)Because they’ve probably already read that novel.
    By Karen Iorio Adelson, Hilary Reid, and Tembe Denton-Hurst
  36. best in class
    The Best Tick-Repellent Products for Humans and DogsOr how to protect yourself without tucking your pants into your socks.
    By Katherine Gillespie
  37. best in class
    The 11 Best Nice-Looking Pill CasesIncluding a “sleek” pill case–compact and other stylish options.
    By Arielle Avila
  38. something for everyone
    16 Baby Halloween Costumes, Vetted 16 Different Ways“I cannot fully do justice to just how hilarious and cute it was to watch a tiny little hot dog toddle down the street.”
    By Ambar Pardilla
  39. best in class
    The 13 Very Best Yoga Pants for WomenIncluding high-waisted, capri, bootleg, and sweatpant styles.
    By Katherine Gillespie
  40. best of brand
    The Strategist Guide to Shopping at TargetIncluding our best curtain rods, editor-approved craft supplies, and a much-coveted rattan vase.
    By The Editors
  41. best in class
    The 10 Best Men’s Winter BootsThe warmest and most waterproof options for inclement weather.
    By Katherine Gillespie
  42. the toy matrix
    The Only Toy Gift Guide for a 6-Year-Old You’ll Ever NeedPlay therapists, discerning parents, toy experts, and a 13-year-old Mensa member direct us toward the best toys for fun and learning.
    By Liza Corsillo and Steven John
  43. micro sales
    10 Things on Sale You’ll Actually Want to Buy: From Hoover to EverlaneIncluding a wine-tumbler set and a makeup artist’s eyeliner of choice.
    By Sam Daly
  44. deal of the day
    This Snazzy Mini Keurig Coffee Maker Is Over 50 Percent OffAdd a bit of color to your countertop.
    By Lauren Ro
  45. this thing’s incredible
    I’ve Loved My Nike Air Rifts Since 1998And now, suddenly, they’re everywhere.
    By Yara Flinn
  46. recommended by experts
    What To Do If You’ve Over Exfoliated, According To DermatologistsStick to the basics: a gentle cleanser, hydrating serum, and moisturizers.
    By Arielle Avila
  47. best in class
    The Very Best-Smelling CandlesIncluding one that smells like Big Sur after rain.
    By Tembe Denton-Hurst
  48. dont dillydally
    9 Things That’ll Almost Definitely Sell Out: From Wrangler to West ElmIncluding a quirky, whimsical sneaker collection from Lisa Says Gah! and Vans.
    By The Editors
  49. best in class
    The 9 Very Best Cat CarriersFrom soft-sided duffels to space-age-y backpacks.
    By Kitty Guo
  50. compulsive shopping
    I Can’t Stop Buying Cocktail PicksThey come in any shape you can imagine — and they’re just plain fun.
    By Margaret Eby
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