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The Toy Matrix

  1. the toy matrix
    Welcome to the Toy Matrix, the Strategist’s Definitive Kid Gift GuideWe talked to over 40 experts to bring you the absolute best toys for kids, ages 1 to 10.
  2. the toy matrix
    The Only Toy Gift Guide for a 1-Year-Old You’ll Ever NeedSourced with the help of child psychologists, grandparents, and the occasional celebrity.
  3. the toy matrix
    The Only Toy Gift Guide for a 5-Year-Old You’ll Ever NeedWith input from child therapists, toy historians, and Instagram parents.
  4. the toy matrix
    The Only Toy Gift Guide for a 3-Year-Old You’ll Ever NeedSourced with the help of child therapists, child-yoga teachers, and tech-columnist dads.
  5. the toy matrix
    The Only Toy Gift Guide for a 10-Year-Old You’ll Ever NeedFrom a crystal-growing kit approved by a child therapist to the old-school Yahtzee mastered by Sarah Jessica Parker’s daughter.
  6. the toy matrix
    The Only Toy Gift Guide for a 2-Year-Old You’ll Ever NeedAccording to child psychologists, discerning parents, and toy historians.
  7. the toy matrix
    The Only Toy Gift Guide for an 8-Year-Old You’ll Ever NeedFrom those recommended by professionals to those found in the hands of celebrities’ kids.
  8. the toy matrix
    The Only Toy Gift Guide for a 7-Year-Old You’ll Ever NeedAn age where you can find independence — and go crazy with Post-its.
  9. the toy matrix
    The Only Toy Gift Guide for a 6-Year-Old You’ll Ever NeedPlay therapists, discerning parents, and a 10-year-old Mensa member direct us toward the best toys for fun and learning.
  10. the toy matrix
    The Only Toy Gift Guide for a 9-Year-Old You’ll Ever NeedChild therapists, discerning parents, and tween whisperers weigh in.
  11. the toy matrix
    The Only Toy Gift Guide for a 4-Year-Old You’ll Ever NeedWe talked with child psychologists, discerning parents and nannies, and toy buyers and toy historians to find the best gifts for your growing toddler.