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This Is Your Brain On Advertising

this is your brain on advertising Nov. 3, 2015

This Is Your Brain on Advertising: Why Kids Are So Vulnerable to MarketingChildren are very, very suggestible.

By Abraham Riesman and Jesse Singal
this is your brain on advertising Oct. 27, 2015

This Is Your Brain on Advertising: How Marketers Target Your SensesIt’s not just sleek cars and sexy spokespeople.

By Abraham Riesman and Melissa Dahl
this is your brain on advertising Oct. 20, 2015

This Is Your Brain on Advertising: Why Impulse-Buying Is So SeductiveThe psychological principle that helps explain the allure of purchasing stuff on a whim.

By Abraham Riesman and Jesse Singal

Oct. 13, 2015

This Is Your Brain on Advertising: Why Your Favorite Brand Is Like a FriendThe psychological and physiological underpinnings of brand loyalty.

By Abraham Riesman and Melissa Dahl
this is your brain on advertising Oct. 5, 2015

This Is Your Brain on Advertising: Why Sex Doesn’t SellNew research questions an old assumption about advertising.

By Abraham Riesman and Melissa Dahl