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The Five-Point Weekend Escape Plan

Explore Modern Montauk


3. What to Do

From swimwear to surfboards, Cynthia Rowley (left) and The Shop (right) stock Montauk essentials.  

Browse cutout swimsuits, gingham wedges, and customized pastel-banded Meyerhoffer surfboards ($2,000) designed by Montauk resident Cynthia Rowley at the surfer-girl-themed store she opened next to the Memory Motel in May. The boutique will host a rotating lineup of limited-edition pop-up shops this summer, including Lauren Bush’s not-for-profit FEED Projects on June 24 and Chrissie Miller’s Sophomore label on July 14.

Stock up on hard-to-find apparel from Rogan’s Loomstate for Surf Lodge capsule collection at the Store (183 S. Edgemere Street; 631-668-8131), a new whitewashed boutique unveiled over Memorial Day weekend. The line’s photo-print hoodies ($149) have already sold out at Bloomingdale’s.

Troll stacks of rare sixties- and seventies-era T-shirts—a vintage Rolling Stones tee is $250—decal-covered jean jackets, and paint-splattered Carhartts at Melet Mercantile (102 Industrial Road; 631-668-9080), a stylist’s paradise of clothing and collectibles opened by former Ralph Lauren vintage buyer Bob Melet last summer. Hidden within an unmarked metal shed, the stash ranges from $8 handmade mariner’s-rope bracelets to a French foosball table from the twenties ($9,500), with inventory replenished on a weekly basis.

Published on Jun 17, 2010 as a web exclusive.

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