125 Carefully Selected, Unusually Special Gifts Under $200
The category for custom kids’ pajamas, cult perfume, and designer egg holders.
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There are arguably more gift guides than ever before now that every Substacker, influencer, and influencer’s cousin is publishing a roundup of some kind or another. One might see this as too much competition. We take it as a challenge: to unearth gifts that feel even more special, more unusual, more deranged.
In This Issue
So how does it all get made? To start, we scour the Strategist hive mind and keep running lists of the coolest and weirdest things that catch our eye — from custom felt animals made in Ukraine and seed-bead-encrusted brooches to hybrid cheese and robotic exoskeletons. Then each product gets collected on a Pinterest board (which has a near-infinite scroll) and after many hourlong meetings and a few rounds of cuts and swaps, we print them out and pin them to physical boards in our art department and subject each gift to over a dozen rounds of vetting that rival the intensity of aSurvivorTribal Council. Next, we check that every gift is in stock, do a whole bunch of 11th-hour swaps and tweaks —et voilà.
This year, we went slightly bananas with nearly 400 gifts that truly span from the beautiful to the bizarre and that are exacting and original enough to impress even your industrial-architect sister-in-law or your spouse whose bird-watching hobby eludes you. We’ve divided the 381 gifts that made the cut into three categories —under $50, $50 to $199, and $200 and up. Below, you’ll find our favorite gift ideas from $50 to $199. And if you haven’t found what you’re looking for, peruse the many other gift guides the staff of the Strategist has made for youhere.
Status Skivvies

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From Chrome Hearts, the L.A. brand that’s highly coveted by the cool 17-year-olds we know.
Kindle Upgrade

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The Kobo Clara Colour’s display is ideal for comics and graphic novels.
Watch Transformer

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Tiny Pod
This caselike device turns an Apple Watch into an old-school iPod you can stow away.
Smoky New Scent

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The former brand marketing head of teen-loved sweatshirt brand Madhappy launched a perfume this year with hero notes of incense.
Junior Jumpsuit

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Alex Mill’s Standard Jumpsuit, in sizes for toddlers through tweens.
Reversible Runner

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Sewn together with scraps from Danica Favorito’s other projects.
40-Something Sweatshirt

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Designer Batsheva Hay told us the first batch sold out almost immediately, but this is now back in stock.
Fancy Snoopy

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One of the more elegant of the zillions of “Peanuts” watches celebrating its 75th anniversary.
A Puppeteer’s Puppet

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Folkmanis has been making puppets since the mid-’70s in Berkeley; this sheepdog is eerily lifelike.
Cool-Gal Claw Clip

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Handmade in Lelet’s New York studio.
Substantial Scarf

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Block-printed in Jaipur, the patterns on this large silk-and-cotton scarf were inspired by two Georgia O’Keeffe paintings.
Smurf Sweats

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These Fenty x Puma knit pants depict the flora and fauna of Smurf Village.
Deceiving Treats

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Hostess cupcake? Nope, it’s a rock painted by Elizabeth Saloka.
Updated Frill

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Tekla Fabrics Anaïs Pillow Sham
Tekla’s broderie anglaise pillowcase is equal parts sexy and demure.
Brooklyn Heights PJs

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A Peter Pan–collar Japanese-cotton set for him and her to wear on a coffee run.
Blobby House Numbers

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Borderline illegible, extremely fun. From Swedish designer Alfred Sahlén.
Pocketable Monocular

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Nocs Provisions’ latest waterproof, fogproof Zoom Tube is small enough to bring anywhere.
Instant Home Speaker

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This dongle can turn any analog speakers into a Sonos-like setup.
Slotted Server

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Earlywood’s straining spoon is made from a single piece of jatoba wood (also available in maple).
Teen-Boy Socks

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Hellstar merch you can actually buy (i.e., not on StockX).
Muppet Mittens

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From French cashmere line Kujten, which justopened a flagship on Madison.
Celebrity-Chef Footwear

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Seen on Printemps’s Gregory Gourdet.
Barbie Styled by Patti Wilson

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She’s wearingfauxfur and a pleather jumpsuit.
Actually Comfortable Running Belt

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Unlike others, which cut into the hip, Raide’s LF 2L hugs the torso like a brace.
Striking Steed

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An Appaloosa hobbyhorse from the British line of equestrianwear.
Celestial Lunch Sack

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It’s machine washable and packs flat when empty.
Custom Calligraphy

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Get up to 12 characters scrawled on a paperweight in Bernard Maisner’s playful script.
ABCs for Adults

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Kelli Anderson spent five years creating this book-slash-artwork that shows how letters got their shape.
’80s Headphones

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They sound better than your vintage Sonys and are equipped with a mic for taking calls.
Banana Balm

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Prada added this juicy yellow tint to its lip-balm collection this year; also works on cheeks.
Digital Super 8

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Camp Snap’s newest screen-free video camera records filmic video without the processing.
Bronze Pinkie Ring

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A medieval-looking piece made in Modena — and way cheaper than gold right now.
Involved Scent

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From indie perfumer Marissa Zappas, Carnival of Souls’ notes of mimosa cream, violet, and saffron are meant to evoke a fictionalized 1960s film character who moves to Utah to become a church organist after surviving a car crash.
Nonna’s Cookbook

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Published in 1929, Ada Boni’s classic has been translated into English at long last.
Scary, Sexy Lighter Holder

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Created by the LES designer known as Gsongim.
Chrome Pillbox

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Not your average Walgreens day-of-the-week.
Platonic-Ideal Martini Glass

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Rice Box

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It regulates humidity for the freshest grains.
Lifting Leggings

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The waistband’s compression is designed to mimic a weight-lifting belt.
Festive Plate

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Gunia Joy Plate
A hand-painted plate from Gunia with a design inspired by Ukrainianrushnykmotifs.
Perfumed Playing Cards

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Parisian design studio Antoinette Poisson’s cards can also be used as drawer liners or decorative objets.
Pockets Galore

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Each unique bag is made from deadstock fabric in Los Angeles.
EloisePillowcase

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Fit for the princess of the Plaza herself.
Hamptons Melon

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A rare Japanese fruit that was in demand out East in the summer.
Cool-Kid Overalls

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Photos of fishies and puppy doodles converge on these Chopova Lowena infant overalls.
Cabana Coasters

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Inspired by Biscuit Home founder Bailey McCarthy’s pool cabana on Martha’s Vineyard.
Adult Tutu

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Made with three thicknesses of tulle.
Gilded Cork

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This ornament was cast from an actual Champagne cork.
Eggnog Petits Fours

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The Los Angeles bakery layers butter cake with bourbon ganache for these joyous gold-flecked bites.
High-Schooler Hoodie

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The sweatshirt that drew 2,000 teensto Greenpoint for a pop-up.
Symbolic Egg Holder

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Designer Larry Tchogninou was inspired by imagery of King Béhanzin.
Gardening Belt

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From Niwaki, it’s meant to soften and change color with age and use.
Monochrome Headlamp

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BioLite’s Range is bright and lightweight and charges in just eight minutes.
Tough Rugby

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This heavyweight-cotton top is rugged enough for romping but equally appropriate for dinner.
Bird Brooch

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Sue Fisher King’s small-batch brooches are handmade out of cotton, felt, and sequins by artisans in India.
Midtown Mitts

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Cashmere-lined gloves from the Madison Avenue leather-goods shop that started in Rome in 1965.
Brighter Bean Boots

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These classic men’s mocs have a kicky orange sole.
Space Age Candle Warmer

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Promises to give three times more life to your Le Labos and Diptyques.
Chez Rabbit

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It comes with six wooden rabbits, a food bowl, and some green paper grass for snacking.
Sex Serum

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What Can’t This Furby Do?

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DJ Furby - Rainbow
DJ Furby can remix songs, tell jokes, play games — and even lead yoga.
Bauhaus Jewelry Box

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If you’re going to buy an expensive little doodad of this ilk, do so at the Neue Galerie gift shop.
Particularly Nice Throw

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A cotton blanket featuring an intricately woven check.
Dance Pants

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Leggings with a built-in tutu from L.A. label Blondita.
LEGO Vending Machine

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Build this working LEGO vending machine, then fill it with the included Minifigures or whatever you want.
Knee-Saving Nikes

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The Vomero Plus has a thick midsole of foam that provides a bouncy ride for runners of all levels.
Kleenex Cover

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Ensconced in Schumacher’s “Magic Mountain” fabric featuring fire-breathing dragons.
Crimson Crew

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A simple French-terry sweatshirt from Linder Sport, a colorful menswear shop in the West Village.
Precious Pressed Powder

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A rosy face powder with an equestrian design based on an Hermès scarf.
Petite American Girl

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The AG Sisters are slightly smaller than the classic dolls — and significantly cheaper.
Little Vest

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From Sézane’s new kids’ collection, suitable for chic children only.
Souped-up Suction

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A two-in-one that combines Womanizer’s signature air suction with vibration.
Leandra Legs

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Red tights from Leandra Medine Cohen’s Swedish Stockings collection, based on a pair she’s worn that always sells out.
2024 Fruitcake

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Zingerman’s has aged a handful of fruitcake master Robert Lambert’s creations in a Wisconsin cellar.
Dashing Dog Bowl

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British ceramicist John Julian’s porcelain bowl is fit for a handsome hound.
Arthropod Bottle Opener

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A bronze horseshoe crab made in Rhode Island by designer Matt Hall, who suggests hanging one from a nail on the wall.
Preppy Prank

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Mister Mort, a.k.a. fashion fellow Mordechai Rubinstein, designed this cheeky sweatshirt.
Art-World Favorite

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Magmajournal’s third-edition book is for the art person who has everything.
Messy-Eater Napkins

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Made in northern Sweden, these folk-art-inspired Beata Heuman napkins are finished with a button so you can turn each one into a bib.
Just a Good Crew

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A reasonably priced wool-cashmere knit made in South Korea.
Scottish Scarf

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Fashioned from the first shearing of merino sheep for the softest wool.
Uptown Flats

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From French Sole, the ballet-flat shop that’s been around since the 1980s.
Demons, Begone

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A light-upKPop Demon Hunterswand for cheering on Rumi, Mira, and Zoey.
Tick Pants

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All the cool upstate people wear these bug-repelling pants designed by Becca Van K.
’90s Rerelease

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No need to search “Betsey Johnson Fruit-Print Dress” on Poshmark.
Petite Pierrot

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Nanchen dolls have been made in a small workshop in Schauenburg, Germany, since 1983; each face is hand-painted by one of the 15 employees.
Less Expensive Dog Clone

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Zoo Zoo Animals, based in Ukraine, makes particularly charming felted pet replicas.
Marbled Dog Leash

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Each one-of-a-kind leash is handmade upstate and available at Judi Rosen’s downtown shop.
Wooden-Toy Vending Machine

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All the push-button delight of a vending machine, none of the junk.
Milder Exfoliation

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AfterBiologique Recherche discontinued its P50 1970 tonerlast year, it launched the P50T, a much milder toner for sensitive skin.
Toniebox Redux

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The Toniebox 2 is safer and more engaging for very young toddlers. Also, it has games.
Korean-Sauna Candle

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Meant to mimic the smell of a traditionalhanjeungmak’s clay walls.
Landline for Kids

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Packable Hat

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Custom Kids’ PJs

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Add embroidery with your choice of thread.
Cool Chess Set

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Roll up the silicone board and precision-weighted pieces into the included ripstop bag.
Art Scarf

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Hugo Guinness’sLady in Black Dressadorns this 100-percent-silk foulard.
Chalamet-esque Skinny Scarf

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The spirit of the aughts in a skinny scarf, sequins and all.
Shell Pin

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Made from hand-poured fine silver and carved from wax.
The Heelers’ Grocery Store

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Bluey goes grocery shopping in this three-level play set with a moving escalator and a microphone for price checks.
Produce Pedestal

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Chef Camille Becerra’s fruit and vegetable ripening stands come in varying heights.
Compact Camp Chair

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The Crazy Creek Hex 2.0 can be collapsed into a four-inch tube.
Spanish-Geese Sweatshirt

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A classic cutie from Bobo Choses.
Non-Hideous Toolbox

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A nine-piece set of essential tools designed for beginner DIYers.
Marimekko Mat

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Marimekko Unikko Bathroom Rug
Created in honor of the “Unikko” flower’s 60th anniversary.
Tween Watch

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Now that the kids in New York don’t have phones at school, they’re wearing watches to know what time it is. The Shark is the one they all want.
French-Terry Bloomers

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Sweatpant shorts with a touch of je ne sais quoi.
Zitomer Zip-Top

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Walker Valentine’s moiré cosmetic cases are some of the most in-demand items on the second floor.
Titanium Fish Spatula

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Kitchen-supply store JB Prince has a sleek new version of the cooking essential.
Knicks-Approved Knickerbockers

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As seen in Kylie Jenner’s suitcase.
’90s Disney Fleece

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A retro Mickey skis down this kids’ Columbia half-snap.
Fishy Board Game

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An aquatic follow-up to the award-winningWingspan.
French-Kitchen-Inspired Apron

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With an adjustable grommet neck.
Chirri & ChirraBundle

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Twins Chirri and Chirra ride their bikes into dreamlike natural worlds full of talking animals, glowing flower caves, rain that falls upward, and some truly magical food.
Riding Things

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Equestrian pants from Ty Haney’s rebooted Outdoor Voices.
Dead Head Wheels

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Get them started on cycling and jam bands with this Grateful Dead balance bike.
Patchwork Joggers

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Stitched together from Polartec fleece by Portland, Maine–based outdoor brand Sambob.
Yves Klein–Blue Tote

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It’s vinyl-coated and can be hosed off for cleaning.
Superfine, the Book

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Tyler Mitchell’s photos and text by Dandy Wellington and André 3000 converge in this chronicle of three centuries of dandyism.
“The Moisturizer to End All Moisturizers”

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Blow-up Race Car

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Pull it out for sleepovers or pack it for a trip to Grandma’s.
Superior Nonstick Skillet

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Our senior kitchen and dining writerwas very taken with Misen’s latest pan, which combines nonstick with carbon steel.
SZA Jumpsuit

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GNX SOS Jumpsuit
It’s unisex and covered in pockets and hasGNXandSOSlogos printed on the front.
Arty Cat Scratcher

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These hardwood pads come in minimalist designs like this tranquil Mt. Fuji landscape.
Van-Life Starter Kit

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This mini-Sprinter comes with everything except a teeny drone camera.
More Christmas Gift Ideas
- The Best Gifts for 2-Year-Olds
- The Best Gifts for 1-Year-Olds
- The Best Father’s Day Gifts for Outdoorsy Dads, According to Outdoorsy Dads
- The Best Gifts for Outdoorsy Dads, According to Outdoorsy Dads
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.





