Of Course, Sandy Liang’s First-Ever Jeans Have Bows on Them
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For better or worse, as Strategist editors and writers, we cannot turn off our shopping brains. In “Saw Something, Said Something,” we write about the tiniest of details that have caught our eye — status toothpaste in the background of Lizzo’s TikTok, a plant so rare it’s called a Birkin, or a specific coffee table in a Roy sibling’s living room.
If you haven’t heard, it’s Jeans Month at the Strategist. And as the Strategist’s denim correspondent, it has been my duty to stay up-to-date on any jeans in the news these past few weeks. Well, today there’s something big: Designer Sandy Liang is officially in the denim business. Liang introduced her first-ever pair of jeans, available online now, in an announcement to email subscribers (the subject line was “Updo Jean” in all-caps). “They hard-launched for Jeans Month, I know it,” I messaged the Strategist staffers’ Slack channel immediately, especially because we follow almost everything the “onetime Strategist haiku writer” does (including clocking that she got married in Merrells). At $450, the price caused a stir. “$450!!!!” exclaimed our newsletter editor Ashley Wolfgang. But designer jeans are designer jeans. And, importantly, they’re bedazzled and be-bowed. Last year, I predicted we would be seeing lots more bedazzled jeans this year. I don’t want to say I told you so, but …
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