Of Course, Sandy Liang’s First-Ever Jeans Have Bows on Them
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For better or worse, as Strategist editors and writers, we cannot turn off our shopping brains. In “Saw Something, Said Something,”we write about the tiniest of details that have caught our eye — statustoothpaste in the background of Lizzo’s TikTok, a plant so rare it’s called aBirkin, or a specificcoffee tablein a Roy sibling’s living room.
If you haven’t heard, it’sJeans Monthat the Strategist. And as the Strategist’s denim correspondent, it has been my duty to stay up-to-date on any jeans in the news these past few weeks. Well, today there’s something big: DesignerSandy Liangis officially in the denim business. Liang introduced her first-ever pair of jeans, available online now, in an announcement to email subscribers (the subject line was “Updo Jean” in all-caps). “They hard-launched for Jeans Month, I know it,” I messaged the Strategist staffers’ Slack channel immediately, especially because we follow almost everything the “onetime Strategist haiku writer” does (including clocking thatshe got married in Merrells). At $450, the price caused a stir. “$450!!!!” exclaimed our newsletter editorAshley Wolfgang. But designer jeans are designer jeans. And, importantly, they’re bedazzled and be-bowed. Last year, I predicted we would be seeing lots more bedazzled jeansthis year. I don’t want to say I told you so, but …
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