Argentina in, Colombia Out: The Best World Cup Merch for Watching the Quarterfinals
In this article
The 2026 World Cup has already been full of triumph and heartbreak (and ranch dressing) — but there’s still plenty to come as the tournament moves into its final stages. The U.S. Men’s National Team is officially out after its 4-1 loss on Monday. The Round of 16 ended Tuesday with stunning exits for Egypt and Colombia, and now the quarterfinal games will kick off on Thursday, July 9 with eight teams remaining: France, Morocco, Spain, Belgium, Norway, England, Argentina, and Switzerland. Then the final four teams will play their semifinal games on July 14 and July 15, with the World Cup Final slated for July 19 at 3 p.m. ET.
To celebrate the biggest sports event of the summer, just about any brand or product you can think of has launched some sort of tie-in or released licensed World Cup merchandise in collaboration with FIFA — from a slew of toys and collectibles to some truly inspired clothing and accessories, including fun throwbacks to when the U.S. last hosted the World Cup in 1994. Below, the best stuff I’ve found.
Updated on July 7, 2026
I added several new products and confirmed that pricing and stock availability are up-to-date.
My favorite World Cup merch
New! You can now save this product for later.
The same hair ties Erling Haaland wears.
New! You can now save this product for later.
I love a crewneck, especially this 1994 throwback.
New! You can now save this product for later.
I like the idea of rocking sneakers in team colors.
New! You can now save this product for later.
A classy alternative to the traditional team jersey.
New! You can now save this product for later.
Official Norway merch is extremely hard to come by, so don't dillydally.
New! You can now save this product for later.
This LEGO soccer ball opens to reveal a mini-stadium in the center.
Official jerseys, T-shirts, and other team gear
Adidas, Nike, Dick’s Sporting Goods, Fanatics, and Soccer.com are all good sources for both authentic and replica jerseys representing your squad and/or player of choice — if you can find any in stock. The official jerseys for many teams have sold out, but there are still some good options, especially if you’re willing to settle for a pre-match jersey or a more affordable team T-shirt. Some of the official goalkeeper jerseys are also pretty great.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
Even with the U.S. out of the tournament, if you want a commemorative jersey, Nike is the official kit-maker for both the men’s and women’s teams. (And don’t forget that we’re now less than a year away from the 2027 FIFA Women’s World Cup.) The 2026 red-and-white-striped home jerseys have sold out at many retailers, but will likely restock, so keep checking back; Nike also released a cheaper “supporter’s top” in the same print if you don’t care so much about having an official replica. If you’re on the smaller side, be sure to look at the larger kids’ sizes too.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
So Rover can get in on the World Cup jersey action, too.
Clothing & accessories
Perhaps I’m just drawn to it because I was an actual tween soccer player during the 1994 World Cup, but I can’t get enough of this throwback Adidas collection.
New! You can now save this product for later.
New! You can now save this product for later.
If your favorite jersey is sold out, ball caps will be easier to find in the size you need.
New! You can now save this product for later.
Mesh to keep you cool in the heat.
New! You can now save this product for later.
These special FIFA Sambas are available in five World Cup colorways.
New! You can now save this product for later.
I also love these Spezials in Belgium colors.
New! You can now save this product for later.
I couldn’t stop myself from buying this soccer-ball-print bucket hat to wear on the sidelines while coaching my daughter’s U11 team. I’ve also been wearing it at World Cup watch parties.
New! You can now save this product for later.
This more elevated option plays on the 2026 World Cup logo design. It also comes in trippy black-and-white.
New! You can now save this product for later.
Old Navy has a pretty extensive collection of World Cup gear for men, women, and kids.
The Gap also has lots of World Cup gear to choose from, including some subtle retro styles if the Adidas ones above are too red, white, and blue for your tastes.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
World Cup Jibbitz! The three animals in uniform are the 2026 World Cup mascots: Clutch the bald eagle, representing the United States; Zayu the jaguar, representing Mexico; and Maple the moose, representing Canada.
New! You can now save this product for later.
This tee reminds me of the oversize Umbro ones I lived in when I was 14.
New! You can now save this product for later.
Similar vibe as the tee above, but from Adidas.
Tombolo’s FIFA collaboration is pretty excellent, with a nice mix of national pride and general fútbol appreciation.
FIFA has released a series of maximalist limited-edition jerseys honoring the 2026 World Cup’s 12 host cities — a pricey but cool memento if your hometown is represented.
New! You can now save this product for later.
Hollister is also honoring the host cities — for much cheaper — with a series of retro-leaning T-shirts. The brand has several other World Cup designs to choose from as well.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
This canvas tote features illustrations of past World Cup mascots. You can also get this graphic on a ball cap.
New! You can now save this product for later.
Or here’s a cross-body bag that screams “Soccer!” to hold just your essentials.
New! You can now save this product for later.
Wear this preppy Rowing Blazers cable-knit to watch parties at the country club.
Toys & collectibles
New! You can now save this product for later.
New! You can now save this product for later.
If your kids (or you) are into trading cards and/or stickers, Panini’s World Cup stickers are like Pokémon for fútbol.
New! You can now save this product for later.
Hacky sack is back; get your juggle on with this World Cup edition.
In addition to the splurgy host-city jerseys above, FIFA made commemorative posters that can be had for a mere $20.
New! You can now save this product for later.
Blind-box miniature soccer balls in the World Cup Trionda design.
New! You can now save this product for later.
For the more serious collector, here’s a set featuring the official Match Ball from each of the last World Cups.
Jellycat’s World Cup launches include a USA soccer ball, a Mexico soccer ball, and a Canada soccer ball, as well as a whistle and the excellently named Warni, a yellow card, and Fowla, a red card.
LEGO’s World Cup sets include a replica of the official World Cup trophy and a soccer ball that opens to reveal a mini-stadium inside.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
Another day, another blind box; each one of these features a mini world-famous footballer. There are 33 in the mix, from Harry Kane to Kylian Mbappé to Lionel Messi.
The Labubu craze may have waned, but I’ll still be buying one of the blind-box miniature ball bags from Popmart’s Monsters x FIFA collection for my soccer-loving daughter.
More From The Strategist
- Hark, the Advent Calendars Arrived (Very) Early This Year
- The Best Things Strategist Editors Have Bought This Year (So Far)
- 63 Things You Should Never Buy Full Price
- The Strategist Fall 100
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
