Argentina in, Colombia Out: The Best World Cup Merch for Watching the Quarterfinals
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The2026 World Cuphas already been full of triumph and heartbreak (andranch dressing) — but there’s still plenty to come as the tournament moves into its final stages. The U.S. Men’s National Team is officially out after its 4-1 loss on Monday. The Round of 16 ended Tuesday with stunning exits for Egypt and Colombia, and now the quarterfinal games will kick off on Thursday, July 9 with eight teams remaining: France, Morocco, Spain, Belgium, Norway, England, Argentina, and Switzerland. Then the final four teams will play their semifinal games on July 14 and July 15, with the World Cup Final slated for July 19 at 3 p.m. ET.
To celebrate the biggest sports event of the summer, just about any brand or product you can think of has launched some sort of tie-in or released licensed World Cup merchandise in collaboration with FIFA — from a slew of toys andcollectiblesto some truly inspired clothing and accessories, including fun throwbacks towhen the U.S. last hosted the World Cup in 1994. Below, the best stuff I’ve found.
Updated on July 7, 2026
I added several new products and confirmed that pricing and stock availability are up-to-date.
My favorite World Cup merch
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The same hair ties Erling Haaland wears.
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I love a crewneck, especially this 1994 throwback.
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I like the idea of rocking sneakers in team colors.
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A classy alternative to the traditional team jersey.
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Official Norway merch is extremely hard to come by, so don't dillydally.
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This LEGO soccer ball opens to reveal a mini-stadium in the center.
Official jerseys, T-shirts, and other team gear
Adidas,Nike,Dick’s Sporting Goods,Fanatics, andSoccer.comare all good sources for both authentic and replica jerseys representing your squad and/or player of choice — if you can find any in stock. The official jerseys for many teams have sold out, but there are still some good options, especially if you’re willing to settle for a pre-match jersey or a more affordable team T-shirt. Some of the official goalkeeper jerseys are also pretty great.
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Even with the U.S. out of the tournament, if you want a commemorative jersey, Nike is the official kit-maker for both the men’s and women’s teams. (And don’t forget that we’re now less than a year away from the 2027 FIFA Women’s World Cup.) The 2026red-and-white-striped home jerseyshave sold out at many retailers, but will likely restock, so keep checking back;Nike also released a cheaper “supporter’s top”in the same print if you don’t care so much about having an official replica. If you’re on the smaller side, be sure tolook at the larger kids’ sizes too.
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So Rover can get in on the World Cup jersey action, too.
Clothing & accessories
Perhaps I’m just drawn to it because I was an actual tween soccer player during the 1994 World Cup, but I can’t get enough of thisthrowback Adidas collection.
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If your favorite jersey is sold out, ball caps will be easier to find in the size you need.
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Mesh to keep you cool in the heat.
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These special FIFA Sambas are available in five World Cup colorways.
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I also love these Spezials in Belgium colors.
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I couldn’t stop myself from buying this soccer-ball-print bucket hat to wear on the sidelines while coaching my daughter’s U11 team. I’ve also been wearing it at World Cup watch parties.
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This more elevated option plays on the 2026 World Cup logo design. It also comes intrippy black-and-white.
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Old Navy has a pretty extensive collection of World Cup gearfor men, women, and kids.
The Gap also has lots of World Cup gear to choose from, including some subtle retro styles if the Adidas ones above are too red, white, and blue for your tastes.
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World Cup Jibbitz! The three animals in uniform are the 2026 World Cup mascots: Clutch the bald eagle, representing the United States; Zayu the jaguar, representing Mexico; and Maple the moose, representing Canada.
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This tee reminds me of the oversize Umbro ones I lived in when I was 14.
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Similar vibe as the tee above, but from Adidas.
Tombolo’s FIFA collaborationis pretty excellent, with a nice mix of national pride and generalfútbolappreciation.
FIFA has released a series of maximalist limited-edition jerseys honoring the 2026 World Cup’s 12 host cities — a pricey but cool memento if your hometown is represented.
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Hollister is also honoring the host cities — for much cheaper — with a series of retro-leaning T-shirts. The brand hasseveral other World Cup designsto choose from as well.
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This canvas tote features illustrations of past World Cup mascots.You can also get this graphic on a ball cap.
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Or here’s a cross-body bag that screams “Soccer!” to hold just your essentials.
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Wear this preppy Rowing Blazers cable-knit to watch parties at the country club.
Toys & collectibles
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If your kids (or you) are into trading cards and/or stickers, Panini’s World Cup stickers are likePokémonforfútbol.
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Hacky sack is back; get your juggle on with this World Cup edition.
In addition to the splurgy host-city jerseys above,FIFA made commemorative postersthat can be had for a mere $20.
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Blind-box miniature soccer balls in the World Cup Trionda design.
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For the more serious collector, here’s a set featuring the official Match Ball from each of the last World Cups.
Jellycat’s World Cup launches include aUSA soccer ball, aMexico soccer ball, and aCanada soccer ball, as well as awhistleand the excellently namedWarni, a yellow card, andFowla, a red card.
LEGO’s World Cup setsinclude a replica of the official World Cup trophy anda soccer ball that opensto reveal a mini-stadium inside.
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Another day, another blind box; each one of these features a mini world-famous footballer. There are 33 in the mix, from Harry Kane to Kylian Mbappé to Lionel Messi.
TheLabubucraze may have waned, but I’ll still be buying one of theblind-box miniature ball bagsfromPopmart’s Monsters x FIFA collectionfor my soccer-loving daughter.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
