The Best Fashion and Jewelry Advent Calendars (So Far)

By , a writer at the Strategist covering clothing basics and bath and body. She joined the Strategist as a junior writer in 2022 after interning at the site.

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Photo-Illustration: The Strategist; Photos: Retailers

There are plenty of beauty, toy, and food-and-drink Advent calendars — but my favorites are the fashion and jewelry ones. I’m always surprised by the kinds of things you can find in them, like stud-earring sets and customizable charm bracelets that you assemble day by day. I’ve rounded up all of my top picks so far — including one with limited-edition underwear and one that’s full of festive hair accessories — most of which are currently available (and I’ve indicated any that are still on preorder). As my colleagues on the Advent calendar beat have already reported, many of these calendars are bound to sell out quickly, so shopping early is key. I’ll update this post with more fashion and jewelry Advent calendars as they’re released over the next month — so be sure to check back for new additions.

Kitsch Holiday Advent Calendar
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Kitsch Holiday Advent Calendar

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I own tons of Kitsch’s bobby pins and creaseless clips, which are the kinds of things you’ll find in its Advent calendar. It includes 12 days of full-size items, like the Cloud claw clip, pistachio-scented hair perfume, and dermaplane oil, plus hair-care treatments like a protein-infused shampoo and conditioner.

Meri Meri x Ladurée Charm Bracelet Advent Calendar
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Meri Meri — a brand known for its whimsical children’s decorations and keepsakes — collaborated with Ladurée to make this charm bracelet Advent calendar. The pretty pastel calendar, which doubles as a jewelry box, contains 24 enamel charms and cotton tassels, which can be added to the chain bracelet day by day (or all at once).

PINK 12 Days of Panties Advent Calendar
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This one has 12 days’ worth of Pink’s Wink Cheeky Panties featuring festive prints and lace trim. As the name suggests, they offer “cheeky” moderate coverage, compared to a full-coverage hipster.

Soft Strokes Silk Lingerie Advent Calendar
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For the lingerie collector: 12 days of silk underwear in various styles, from bikinis to French-cut panties to T-string thongs, all in super-luxurious silk.

Happy Socks 24-Pack Advent Calendar Gift Set
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It’s basically a sock-drawer refresh in a box. I spotted seasonal prints, including candy canes and mistletoe, along with patterns for practically any time of year, including stripes, extra-bright solids, hearts, and polka dots.

Beautiful Earth 24 Days Jewelry Advent Calendar
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I have my eye on this Advent calendar from Beautiful Earth, which actually lets you pick any 24 items for just under $200. There are bracelets, bangles, earrings sets, rings, and beaded necklaces all made with 18-karat-gold plating.

Altar’d State 12 Days of Charms Jewelry Advent Calendar
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Altar’d State — a teen-loved mall brand — has a charm bracelet Advent calendar featuring a gold-tone paperclip chain. Each of the 12 numbered mini-boxes contains a charm, including pendants with pearl accents, lockets, crosses, and more.

Astrid & Miyu 2026 12 Day Advent Calendar
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British jewelry brand Astrid & Miyu has both 12-day and 24-day Advent calendars that let you select between gold and silver finishes (technically gold-plated sterling silver and brass, or rhodium-plated sterling silver and brass). You’ll find cubic zirconia studs, ear cuffs, pendent bracelets, and charms. And as an extra perk, both calendars include a $70 gift card to spend online or in store.

[Editor’s note: This Advent calendar is currently on preorder.]

Atolea 24-Day Advent Calendar
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Atolea 24-Day Advent Calendar

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Atolea makes waterproof and tarnish-free jewelry, and this gold-foil Advent calendar offers 24 mystery pieces that are not available anywhere else on the brand’s site. Choose between gold and silver and unwrap a mix of bracelets, necklaces, and earrings. (For under $300, it also offers a 12-day Advent calendar.)

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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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