Alex Mill, Hunza G, and Birkenstock Are Up to 70 Percent Off at Shopbop’s Sale

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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
Many of thebest Prime Day fashion dealsare inAmazon’s Shopbop storefront, but there’s a potentially evenbettersale happening at Shopbop proper. Not only are select full-price styles 25 percent off, lots of sale styles are too with code PRIME25. (Just be sure to sign into your Prime account to get the discount and free shipping.) There so many designer goods marked down that I’ve even been referring to the sale as “fashion Christmas.” The biggest savings are on already-on-sale items that get the additional 25 percent off — including Alex Mill sweaters, Hunza G bikinis, and Birkenstock slides anywhere between 50 to 70 percent off full price at checkout. Here I rounded up the best of Shopbop’s Prime Day. And while you’re here, sign up to receive the Strategist’sDeal Freaks Dailynewsletterand check out our deals editor’sultimate list of the very best Prime Day dealsthis year.
Deals I personally think are the best

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Can you remember the last time you bought a Madewell tee for $18?

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I don't think I've ever seen on-sale Caro Editions — this is like finding a unicorn in the wild.

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Our Best in Class jean shorts.

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Birkenstocks are to summer what Blundstones are to winter.

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"The brand that launched a thousand crinkle swimsuits."

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It's not a sweater; it's a trompe l'oeil coin purse.
Clothes

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Shoes

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Accessories

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More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.










