Everything We’ve Written About That’s on Sale for October Prime Day

A side-by-side guide to every discounted item we love.

By , a writer at the Strategist covering Gen Z shopping habits and fashion. She joined the Strategist in 2024. Previously, she wrote about gifts at Shop Today.

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Illustration: Julian Glander
Illustration: Julian Glander

October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.

Hear ye, hear ye! It’s time for (yet another) Prime Day, and this time, deals will be live from now until Wednesday, October 7 (or 2:59 a.m. ET on October 8, if you want to be specific). It’s my fifth year digging through Prime Day deals, and I’ll be spending the next several days scouring our site and cross-referencing it against the Amazon catalogue to find all the steepest discounts to be had on Strategist-approved products. So far, I’ve spotted lots of markdowns in the appliance space, and I’m impressed by the markdowns on several of our favorite hair tools, including our top blow-dryer brush and one of our favorite hair dryers. It’s always good to see some tried-and-true discounts — like on-sale Verb conditioner and marked-down Laneige — back yet again. (As we say, never buy those full price.)

Per usual, you need to be a Prime member to take advantage of these deals, but you can sign up today if you’re not one. And if you’d like to check out all the other deals my colleagues are covering, you can read the rest of our Prime Day coverage here. For even more sales intel, sign up for the Strategist Deal Freaks Daily newsletter.

Deals I personally think are the best

Anastasia Beverly Hills Long-Lasting Velvety-Matte Lip Liner
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$11
$22 now 50% off

An all-time-low price for a lip liner for mature skin.

Verb Ghost Conditioner - 12 Oz.
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$22

This is my conditioner of choice, and I only buy it when it’s on sale, which is every few months.

Soft Services Theraplush Overnight Repair Treatment
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$50
$62 now 20% off

Soft Services is a recent addition to Amazon, so it's the brand's first Prime Day.

More great deals

Verb Ghost Conditioner - 12 Oz.
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$22

Verb’s weightless formula moisturizes even the most brittle strands with Moringa and jojoba.

Away Amazon Exclusive Carry-On Luggage - 22-Inch
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$206
$206 $275 25% off

Our preferred carry-on suitcase with the same lifetime warranty and eight liters of added capacity.

Anastasia Beverly Hills Long-Lasting Velvety-Matte Lip Liner
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$11
$11 $22 50% off

Available in 25 shades, from a deep ruby red to a dusty rose.

Anastasia Beverly Hills Lip Gloss
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$12
$12 $23 50% off

The tinted gloss is beloved by former New York Liberty basketball player Isabelle Harrison.

T3 AireBrush One-Step Smoothing & Volumizing Brush
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$110
$110 $150 27% off

T3’s weighs less than a pound, making it a breeze to use, and its bristles help minimize frizz.

A313 French Pharmacy Vitamin A
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$42
$42 $52 20% off

One writer dots it on oncoming zits and finds them completely gone the next morning.

Supergoop Unseen Sunscreen SPF 50 - 1.7 Oz.
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$30
$30 $38 20% off

A teen-favorite SPF that glides on easily and plays well with makeup.

HexClad HexMill Pepper Grinder
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$122
$122 $159 23% off

"It grinds pepper in a beautifully consistent way, resulting in more intense flavor," a writer says.

Laneige Lip Sleeping Mask
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$17
$17 $24 30% off

The intensely hydrating overnight lip treatment that’s just as popular today as it was in 2022.

Laneige Lip Glowy Balm
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$13
$13 $19 32% off

It’s hydrating and perfect for your purse. Plus it comes in Laneige’s classic berry flavor.

Tirtir Milk Skin Toner
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$18
$18 $25 30% off

"My skin sucks it up like a drink of water," brow artist Kristie Streicher says.

Trtl Travel Pillow
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From $48
$48 $60 20% off

It’s the one our travel writer uses when she flies home to Australia (that’s 23 hours of flying).

Act+Acre Microfiber Hair Towel
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$48

The soft, waffle-knit towel efficiently absorbs water and cut our writer's drying time in half.

T3 Volumizing Hot Rollers
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$121
$121 $170 29% off

A quick-heating set of eight large and extra-large easy-to-use barrels for curls big and small.

Hyperice Normatec Go
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$299
$299 $379 21% off

They're small enough to use while traveling, even on flights.

Hyperice Hypervolt 2 Pro
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$279
$279 $349 20% off

The Hypervolt is just as powerful as the popular Theragun but much quieter.

Hyperice Vyper 3
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$159
$159 $209 24% off

It has a soft, almost fabriclike texture that feels forgiving on the skin.

Momentous Grass-Fed Whey Protein Isolate Powder - Chocolate
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$48
$48 $60 20% off

The purity of its ingredients is separately certified by NSF for Sport and Informed Sport.

The Inkey List Oat Cleansing Balm
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$17

It has hydrating oat-kernel oil and soothing colloidal oatmeal to melt away makeup and sunscreen.

The Inkey List Caffeine Eye Cream
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$14

Its caffeine and peptides work together to increase collagen production and also de-puff skin.

Souper Cubes Silicone Freezing Tray with Lid
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$40 for 2

Best for defrosting just a cup or so of chicken stock at a time for a specific recipe.

Aura Carver Mat Digital Picture Frame - 10
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From $179

Aura makes most of our favorite digital picture frames, including our best affordable one.

Coop Sleep Goods Original Adjustable Pillow - Queen
Best Seller
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$89

The foam-microfiber filling can be adjusted to suit your exact preferences, and it fluffs nicely.

Starface Hydro-Star + Salicylic Acid - 96
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$21
$21 $30 30% off

As seen on middle-schoolers’ faces across the country.

Salt & Stone Santal & Vetiver Deodorant
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$20

It contains probiotics, baking soda, and hyaluronic acid to neutralize odor and hydrate the skin.

Salt & Stone Hand Cream (Bergamot & Hinoki)
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$16
$16 $20 20% off

It also comes in santal and vetiver, saffron and cedar, and rose and oud.

Canopy Bedside Humidifier 2.0
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From $120
$120 $159 25% off

It comes with an aromatherapy ceramic tile and matching tray that you can drip essential oils onto.

CosRx Advanced Snail 96 Mucin Power Essence
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$15
$15 $25 40% off

Strategist canonical snail-goo serum that hydrates and calms skin.

CosRx Advanced Snail 92 All-in-One Cream
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$15
$15 $26 41% off

"It’s thick without being pore-clogging and has helped so much with fine lines," one writer says.

Shark SpeedStyle Pro Flex Hair-Dryer System
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$149
$149 $250 40% off

It has three power and three heat settings along with four attachments.

Coway Airmega Mighty AP-1512HH
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$155
$155 $230 33% off

It has an “exceptionally high” CADR smoke score and an inoffensive design.

Colgate Optic White Advanced Toothpaste - Sparkling White
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$8 for 3
$8 $15 43% off

It's best used once a week in rotation with your daily toothpaste because it can cause sensitivity.

Casper Original Pillow - Standard
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$57
$57 $75 24% off

Strategist writer Brenley Goertzen loves it so much she convinced multiple people to buy one.

Roborock Q7 M5+ Robot Vacuum and Mop - White
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$250
$250 $360 31% off

Roborock’s vacuums have excellent suction and mapping software, so they really clean every corner.

Black+Decker Dustbuster Reveal
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$42
$42 $60 30% off

"At $60, it’s not a bad choice for sucking up cat litter and escaped dryer lint," one writer says.

Ninja Creami 7-in-1 Ice Cream Maker
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$170
$170 $220 23% off

It can create ice cream, smoothie bowls, milkshakes, sorbet, and more.

Amazon Kindle Kids’ Edition - 16GB
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$123
$123 $180 32% off

Rest assured: There are no apps, games, or videos — just books.

Hanes EcoSmart Fleece Jogger Pants
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From $13
$13 $25 48% off

The sweatpants that Law Roach gets every year for Christmas.

Loeffler Randall Dina Travel Tote - Black
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$156
$156 $195 20% off

“To quote Tom Wambsgans, ‘It is absolutely ludicrously capacious.’”

Madewell The Greta Ballet Flats
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From $78
$78 $98 20% off

They're our senior kitchen and dining writer's flat of choice.

Teva Voya Infinity
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From $31
$31 $50 38% off

They’re better than any other “plasticky rubbery summery sandal” (Chacos, Crocs, Birkenstocks).

Cuisinart Mini Prep Plus Food Processor
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$24
$24 $40 40% off

"I have a full-size food processor but find myself using the mini, which is much easier to clean.”

Lafco Sea & Dune Classic Candle
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$42
$42 $56 25% off

It has notes of fresh lemon, coastal lily, blue lotus, and sea grass.

Avène Cicalfate+ Restorative Protective Cream - 1.3 Oz.
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$26

“It helps repair compromised barriers while calming irritation," one aesthetician says.

Nutribullet The Original Magic Bullet Blender
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$28
$28 $40 30% off

Our newsletter editor has been using it almost daily to make smoothies for the last decade.

Nutribullet Chill Ice Cream Maker
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From $142
$142 $200 29% off

It includes five programs — ice cream, sorbet, gelato, smoothie bowl, and frozen yogurt.

Shark Cordless PowerDetect Clean & Empty System
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$330
$330 $550 40% off

Shark’s is among the most powerful vacuums our writer’s tested, especially at its midrange price.

Hatch Restore 3
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$136
$136 $170 20% off

Seen on college campuses all around the country.

DedCool Dedtergent 01
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$35

The ridiculously indulgent detergent that smells much nicer than your average Tide pods.

Soft Services Theraplush Overnight Repair Treatment
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$50
$50 $62 20% off

It has retinol, a catch-all for hyperpigmentation, wrinkles, and crepey-ness.

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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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