Levi’s, AirPods, Black Honey: Last Call on the 269 Best Prime Day Deals
We’ve done the searching so you don’t have to.
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
Precious few hours of Prime Day remain. I’ve been covering the sale since 2022, so I’m here to be your guide on how to shop smartly. Lots of Strategist-tested and -approved products are available at exceptional discounts — discounts we likely won’t see until Black Friday or next year’s Prime Day. The deals end tonight at 3 a.m. ET, so now is the time to check out.
This is our collection of best deals across the board, but if you’d like to go more in depth in any category, we’ve got top October Prime Day fashion deals, best beauty picks, and our favorite toys on sale. If you’re sticking to a budget, we’ve collected the most delightful finds under $50. Since this sale is a kickoff to the holiday-shopping season, we’re also pulling out the best deals that would make excellent holiday gifts. And we have a guide to Strategist-tested and -approved products on sale here. Finally, if you’d rather shop elsewhere, we’re rounding up the best non–Prime Day deals happening across the rest of the internet right now.
As always, be sure to sign up for our newsletter to keep up with all of our Prime Day coverage. Deals writer Cassie Hurwitz and I will also be sending some special emails through the Strategist Deal Freaks Daily newsletter, which is the best way to receive each day’s top deals in your inbox.
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The deals I personally think are the best
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Forty percent off is the best discount you’ll get on Laneige.
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This is the cheapest that our favorite (admittedly expensive) pillow gets.
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This Strategist staple goes on sale but once (or twice) per year.
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The Instagram-famous, chef-approved Always Pan, now just $83.
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Our Best in Class bikini — which we first heard about from Cup of Jo’s Joanna Goddard (who heard about it from Laurel Pantin of Earl Earl) — is now just over $6 apiece.
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“To quote Tom Wambsgans, [it’s] absolutely ludicrously capacious,” says Strategist contributor Katie Stone. Her “personal capacity record” includes a laptop, swimsuit, sauna hat, chargers, toiletry bag, lip balm, hand cream, wallet, pill case, and water bottle.
Read more: I Found the Tote Bag to End All Tote Bags
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More women’s fashion deals
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Naadam’s 100 percent cashmere is soft without being mushy. The neck, cuffs, and hem are ribbed.
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“These jeans got me back into jeans,” says one Strategist contributor.
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For those on the barrel-leg train.
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A comfortable, soft, and absorbent bathrobe that makes a good gift, too.
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Ultrasoft pajamas for as little as $16, depending on color.
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The next time Leset will be near this cheap is Black Friday.
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For those who care to join the Ray-Ban renaissance.
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They’re a favorite among nurses who spend most of their days on their feet.
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The longtime favorite Strategist coat is on sale just in time for winter.
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As always, there are some great discounts (read over half off) on classic Levi’s jeans, though the price will depend on the wash.
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More good men’s fashion deals
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An extremely classic oxford shirt.
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It is smooth without being scratchy and has a light-to-mid-weight feel, making it the perfect layer.
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Six pairs of socks for working out or just casual wear, now $3.03 apiece.
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And some from Polo Ralph Lauren.
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You cannot go wrong with classic Calvin Klein boxer briefs.
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If these joggers are good enough for stylist Law Roach (and they are), they’re good enough for us.
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Fits an iPad Pro, Kindle Scribe, ReMarkable 2, iPad Mini, and Kindle and is still comfortable.
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Bennett DeMaio traded in her prescription tretinoin for this cream with over-the-counter retinal, the strongest of the OTC retinoids, and maintained her results (smooth, more even-toned skin) without irritation and excessive flaking. (This is also a most-saved product this year.)
Read more: Best Retinol Products
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This under-$10 eye cream has two main ingredients: caffeine and peptides, which work together to increase collagen production and also de-puff skin.
Read more: The Best Drugstore Eye Cream for Puffiness
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This breakout-zapping liquid exfoliant is great for blackheads and whiteheads both, unclogging pores without irritation thanks to the inclusion of soothing green tea.
Read more: Best Face-Exfoliating Toner
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This is technically a lip balm, but it’s so glossy that beauty writer Tembe Denton-Hurst uses it as both a balm and a gloss. “It’s shiny, comfortable, and moisturizes my lips,” she writes. “It also has a little mint oil, which is pleasant and cooling.”
Read more: Best Lip Glosses
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More good skin-care deals
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Strategist canonical snail-goo serum that hydrates and calms skin.
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If you prefer the (also excellent) face-cream version.
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They reduce puffiness, fine lines, and dark circles. (Not to mention they have a “RHONY” sign-off.)
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“It’s nothing fancy,” our beauty writer says, but it does the job it’s meant to do efficiently.
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“One of the best products for getting rid of stubborn blackheads,” our beauty columnist says.
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Contains exosome-coated spicules, which stimulate collagen production.
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“It helps repair compromised barriers while calming irritation," one aesthetician says.
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The cult-classic serum is beloved for its skin-clearing and dark-spot-fading powers.
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Our beauty writer’s personal go-to. It’s thick and affordable enough to slather on generously.
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Micellar water is suitable for all skin types and doubles as a face wash and moisturizer.
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Five dermatologists prefer Revision’s eye cream for treating just about any under-eye skin concern.
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The ’80s mud mask still holds up, according to our fashion writer (and her mom).
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“Like rubbing highlighter all over my face, in that impossibly dewy way,” one writer says.
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The gentlest and most hydrating toner of 14 our writer tried — and safe for multiple skin types.
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The two-step treatment brightens skin, reduces the appearance of pores, and smooths fine lines.
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This vitamin-C oil is great for moisturizing, brightening, and plumping dull, dehydrated skin.
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A remove-everything cleanser with skin-care benefits.
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Our reader-favorite exfoliating pad that combines salicylic acid and AHA.
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Practically invisible patches that work in six to eight hours and cost 36 cents per patch.
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EltaMD’s UV Clear is lightweight and hydrating and has an SPF of 46.
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An expensive pick, but iS Clinical is worth it. It leaves skin feeling ultraclean but not stripped.
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“My skin looks better now than it did in my 20s. It’s the Solawave,” says writer Diksha Basu.
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This French do-it-all oil can be used as a post-shower body moisturizer, a bath oil, and even to tame eyebrows. As writer Sadie Stein put it back in 2018, “Basically, anything argan oil can do, HP can do too — only it’s somehow sexier.”
Read more: I Use This French Dry Oil in Some Form or Another Every Day
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This longtime Strategist-favorite body scrub is formulated to tackle keratosis pilaris, but it can be used for hyperpigmentation and strawberry skin too.
Read more: The Best Body Scrub for Keratosis Pilaris
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More good body-care deals
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It has retinol, a catch-all for hyperpigmentation, wrinkles, and crepiness.
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Those with very dry skin will benefit from this deeply hydrating shower oil from Bioderma.
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This strangely satisfying peel-off exfoliator will leave your feet baby-soft.
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“In under five minutes, I’m able to smooth out rough patches on my heels and outside my big toes.”
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A nice way to elevate your standard shower.
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When our writer uses this, her skin is hydrated before she even gets out of the shower.
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Nécessaire’s bodywash is excellent in all scents. Olibanum is a sweet blend of fig leaf and vanilla.
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Consistent use has improved the appearance of “chicken skin” on our writer’s arms and legs.
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As seen at the Roundtree Amagansett and Gansevoort Meatpacking.
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This inexpensive exfoliating lotion is also fantastic for treating keratosis pilaris.
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Smoothing vanilla-scented lotion from the maker of the famous Bum Bum firming cream.
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It contains probiotics, baking soda, and hyaluronic acid to neutralize odor and hydrate the skin.
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Develops in just three hours and deepens over time.
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A “heavyweight champion” that’s as sharp as a straight razor without irritation. Wet-skin-friendly.
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Our No. 1 conditioner for just about any hair type is at one of the best prices it gets — 30 percent off the value size.
Read more: The Best Conditioner Overall
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Revlon’s affordable blow-dryer brush is best for those with thick, curly, or coarse hair, as it gets quite hot (which can be too much for finer strands).
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More good hair-care deals
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Klorane is our team’s top pick three years running. It’s invisible even on dyed-red hair.
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Buildable enough to use repeatedly on wet or dry hair without feeling greasy, says one editor.
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Jennifer Garner says this makes your hair “moisturized, strong, and delightful.”
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It adds shine, smooths, hydrates dry hair, and offers heat protection up to 450 degrees.
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The “Blowout King of New York”–approved heat-protectant spray that actually delivers.
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Our favorite silicone-free spray protects curls, coils, and waves from heat damage.
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An industry-favorite shampoo that repairs damaged strands of all types.
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The best clarifying shampoo. It’s powerful but not overly stripping even on color-treated hair.
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Our best shampoo for in-between hair (hair that’s neither too oily nor too dry).
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After one writer made the switch to this shampoo, the whiteheads along her hairline disappeared.
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The “key to a slicked-back bun — without the breakage,” says our beauty writer. It has aloe and B3.
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Deals writer Martha Tuber says this hair powder is great at taming unruly bangs.
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T3’s weighs less than a pound, making it a breeze to use, and its bristles help minimize frizz.
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One of our Best in Class curling irons is a Dyson Airwrap rival that’s half the price.
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If you want a hair dryer that comes with attachments, we recommend the Shark SpeedStyle Pro.
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More than half off a professional flat iron.
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Ghd is beloved by hairstylists, including Michelle Obama’s. Heats up to 365 degrees.
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A quick-heating set of eight large and extra-large easy-to-use barrels for curls big and small.
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If you’re a regular Strategist reader, you’re already familiar with Clinique’s Almost Lipstick in Black Honey. It’s 20 percent off with the on-site coupon, making now a great time to re-up your stash (or finally give it a whirl).
Read more: A Fashion Editor at Large Buys This Lip Stain in Bulk
Laneige’s Best in Class lip masks and balms rarely go on sale outside Prime Day, so don’t sleep on them!
Read more: Best Lip Balms
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More good makeup deals
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“I’m hypnotized by how glossy my skin looks on-camera,” writes one contributor.
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This hydrating cream blush can be blended in with fingers and has a natural, dewy finish.
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The tinted gloss is beloved by former New York Liberty basketball player Isabelle Harrison.
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Available in 25 shades, from a deep ruby red to a deep taupe.
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RMS’s sunscreen–slash–skin tint leaves Strategist contributor Mbiye Kasonga’s skin dewy and radiant.
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The go-to for dozens of makeup artists, who say it lasts eight hours and never feels heavy.
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A rare deal on one of Charlotte Tibury’s most-loved products.
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Our top setting powder lasts all day and creates that filter-in-real-life effect.
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Gave our writer’s lips “a beautifully juicy, shimmery shine.”
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Our best overall CC cream has both great coverage and plentiful skin benefits.
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It never hurts to have these on hand.
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The teeth-whitening strips Strategist readers always stock up on during Prime Day. They’re mess-free, convenient, and cost-effective.
Read more: The Best Teeth-Whitening Strips
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If you don’t have a water flosser, consider getting one now. It’s often more convenient to buy a cordless and portable flosser (which this one is), as they take up less counter space and can be used in the shower.
Read more: The Best Compact Cordless Water Flosser
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Cocofloss is a favorite among dentists for its plaque-removing ability and fun flavors like coconut and orange. It’s not on sale too often, so now is restock time.
Read more: The Best Overall Floss
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More good health and wellness deals
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Dentists like that it uses a chemical whitening agent rather than a physical one.
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The body is aluminum and steel and the bristles are made of cornstarch and castor oil.
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A good option if you have sensitive teeth.
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Our best all-natural teeth-whitening strips.
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A fluoride-free toothpaste we actually like.
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It has the strongest engine on the market, so you can push as much food off your teeth as possible.
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It’s made of wax-covered silk that’s grippy but soft in the mouth.
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Not too salty or too sweet, they’re easy to dissolve and great post-workout or just on a hot day.
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Unflavored creatine monohydrate you can mix into any drink.
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The purity of the ingredients is separately certified by NSF for Sport and Informed Sport.
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Shaun White’s protein powder of choice.
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“After drinking this, I have more energy,” says actress Paulina Alexis.
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Contains a blend of micronutrients that are clinically shown to increase hair density.
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Our former deals writer likes to apply this castor oil to her 4C hair to keep her ends moisturized.
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Nutritionist Daphne Javitch’s “supereffective” liquid vitamins.
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Congestion-relieving nose strips for $9.
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“It’s durable, foldable, and gives just the right amount of lift,” one Pilates enthusiast says.
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The Hypervolt is just as powerful as the popular Theragun but much quieter.
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They're small enough to use while traveling, even on flights.
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It has a soft, almost fabriclike texture that feels forgiving on the skin.
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A top seller with Strategist readers. Join them in stocking up while it’s on sale.
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“I’ve been spritzing it everywhere: on my yoga mat after a workout session, on my wooden cutting board, on my bathroom counter and shower tiles, on doorknobs around the house — there’s basically nothing that it can’t disinfect,” says writer Kitty Guo.
Read more: All the Cleaning Products the Strategist Staff Swears By
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Even ignoring the egregious discount inflation — the listing price should be about $9, not $25 — this is still a good deal.
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More good household-essentials deals
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This stain-remover spray is specially effective on berries and other shirt-ruining foods.
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Can you ever really have enough?
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These work better than the Scotch-Brite scouring pad and retain less gunk than the Scrub Daddy.
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The most classic detergent of all: Tide.
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The ridiculously indulgent detergent that smells much nicer than your average Tide pods.
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Has notes of jasmine, bergamot, lavender, sandalwood, and amber.
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Lots of laundry detergent pods for just under $8.
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The natural cleaner is safe for most parts of a shoe with no risk of damage or discoloration.
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A convenient way to catch pesky flies and gnats.
Plenty of Advent calendars for kids are on sale this Prime Day, so get them before they sell out.
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Magna-Tiles are one of those expensive-but-worth-it toys that kids who love to build can always use more of. They’re one of the all-time-most-played-with toys in senior editor Jen Trolio’s home — and her two daughters are now 11 and 8 years old, so that’s a lot of value. This City Center set is currently 31 percent off, bringing it under $100 — an incredible deal considering the number and variety of pieces you get.
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Senior writer Liza Corsillo’s son often uses this toy-drill tool — now over half off — for fine motor skill practice and letter recognition. He loves screwing and unscrewing the pieces with the battery-powered toy drill.
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More good toy deals
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Described as “very energetic solitaire,” ‘Dutch Blitz’ has been one of our favorite gifts for years.
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Several Toniebox bundles are over 40 percent off.
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A bowling set gives little kids an outlet for their “knock it down” impulses.
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The 790-piece set includes 33 brick colors plus windows, doors, base plates, and wheels.
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A whole lot of Play-Doh for 51 cents per can.
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Run a grocery store that exclusively sells Play-Doh food.
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These magnetic tiles snap together to build flat or 3-D shapes, patterns, and creatures.
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An interactive gaming projector that gets children (and whole families) moving.
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From American Girl’s WellieWishers collection, which is made for younger kids.
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And for older kids, a ‘Monster High’ doll is a great gift that doesn’t feel babyish.
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An inexpensive, classic gift for kids of all ages.
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For an enthusiastic sous-chef.
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Watertight “bubble” bath toys that won’t get moldy inside.
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Features more than 16 feet of track with hairpin turns, motorized boosters, and endless loops.
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Inside this charming activity book are instructions for doodling animals à la Caldecott Medal–winning author and illustrator Ed Emberley.
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Bentgo makes some of our favorite lunch boxes for kids. They’re easy to open and easy to clean, and they come in a ton of different sizes, colors, and patterns.
Read more: The Best Less-Expensive Lunchbox
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More good baby and kid deals
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Plenty of scented markers.
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The Ergobaby is easy to adjust, and parents say it reliably puts their kids to sleep.
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Stokke’s Tripp Trapp grows with kids from infancy to adulthood (its weight capacity is 242 pounds).
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It blends baby food in ten to 20 seconds, but it can steam real food (for kids and adults) too.
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Perfect for the kid who gets overstimulated in crowds or at loud events.
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A smart baby-monitor system to check in on little ones while they’re sleeping.
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A combination sound and light machine to help with bedtime routines.
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The best affordable convertible car seat, which senior editor Jen Trolio used for both of her kids.
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Converts from rear-facing (4 to 40 lbs.) to forward-facing and high-back booster (up to 100 lbs.).
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Affordable, easy to install and use, and compatible with a range of strollers.
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Wash and sterilize baby bottles at the touch of a button from trusted brand Momcozy.
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Strategist contributor Sara Gaynes Levy tested nine wearable breast pumps and named this one No. 1.
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With 12 levels of suction, “the Spectra is incredibly good at getting milk out,” one user says.
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The latest AirPods Pro are at a price as low as last Prime Day’s. These feature great noise cancellation and a heart-rate tracker.
Read more: Apple’s Newest AirPods Are Great Workout Companions
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Amazon’s smart plugs have been a best seller with Strategist readers every Prime (and October Prime) Day since 2023. This is the cheapest they ever get.
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More good tech deals
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It has a USB-C cable on one side and a Lightning cable on the other, and it’s fairly compact.
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This magnetically attaches to your phone to give it some extra juice.
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B&H’s turntable specialist says it’s a great “entry-level serious turntable.”
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Sonos’s budget-friendly soundbar is only $10 more than its lowest price ever.
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My favorite headphones are the cheapest they’ve ever been.
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Classic (and half-off) Beats if you want to take a break from the earbuds.
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The inexpensive earbuds our tech writer likes almost as much as AirPods.
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Our favorite computer speakers have great sound, inputs for analog devices, and a subwoofer output.
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About the size of a candle, but the sound quality it produces for that size is impressive.
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JBL’s tiniest speaker is loud enough to fill a hotel room and small enough to fit in a carry-on.
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Hit your end-of-year reading goals with a (rarely on-sale) Kindle.
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Amazon’s simplest, least expensive smart speaker is half off right now.
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A reader favorite that’s loved by cleaning experts, pet owners, and vintage-furniture flippers.
Read more: The Best Portable Carpet Cleaner
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An older Dyson for a pretty nice price.
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More good vacuum and cleaning deals
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Roborock’s vacuums have excellent suction and mapping software, so they really clean every corner.
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If you just want something inexpensive, Swiffer is always a good bet.
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One button turns it on; another empties it into your trash. Easy to use and not too loud.
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A super-compact handheld vacuum that charges via USB.
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The miniature version of our favorite carpet-and-upholstery cleaner is perfect for apartments.
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The heavy-duty model is particularly effective at cleaning up pet messes.
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Comes with pet-stain remover formula. Its longer hose and cord make it easy to reach any spot.
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The HEPA filtration and anti-allergen seal make it our favorite pet vacuum for heavy shedders.
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Weighs less than nine pounds and easily converts into a hand vacuum with three different nozzles.
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Bissell makes the most solid, reliable carpet cleaners, and this one quickly handles pet stains.
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This is lighter-weight and quieter than previous Dustbuster models.
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Writer Erin Schwartz found this surprisingly useful for cleaning upholstery and pillows.
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Poplight
A removable, renter-friendly sconce from the Strategist Lighting Hall of Fame, which is quick to install and is USB-C rechargeable with a battery that lasts nine hours with a full charge.
Read more: Best Wireless Wall Sconces
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More good home deals
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A nice-looking, hair-catching tub stopper.
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For those already in holiday mode: a slim, apartment-size Christmas tree for under $100.
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It has the most colors and settings and the densest, brightest, most color-accurate hues.
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Transitions seamlessly among 11 height settings with a lower tier for your mouse and keyboard.
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A nifty “doorbell for birds” (and one of our favorite gifts of all time) for $104.
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It comes with an aromatherapy ceramic tile and matching tray you can drip essential oils onto.
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Favored by Uma Thurman’s stylist, the mastermind behind her wrinkle-free 2022 Oscars look.
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An inexpensive fabric shaver that’s safe on cashmere.
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A great deal on a variant of our favorite air purifier.
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It has notes of fresh lemon, coastal lily, blue lotus, and seagrass.
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Tushy’s bidet is among the sleeker options, and it’s incredibly easy to set up and use.
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Its CADR Smoke score of 410 CFM means it can quickly clean the air of rooms up to 615 square feet.
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Arguably the most popular Ninja appliance these days is the Creami, which lets you turn practically any ingredients into ice cream. It’s 23 percent off right now — a standard but still very worthy discount.
Read more: The Best Multipurpose Ice-Cream Maker
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A seemingly silly but actually useful cooking gadget that senior kitchen and dining writer Emma Wartzman swears by.
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More good kitchen deals
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The only one you need for flipping, spreading, and scraping. It’s heat resistant to 550 degrees.
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The Instagram-famous, chef-approved Always Pan, now just $83.
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It includes five programs: ice cream, sorbet, gelato, smoothie bowl, and frozen yogurt.
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One chef calls it “the Cadillac of thermometers because of its durability, design, and accuracy.”
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It has a button to make coffee concentrate, similar to the full-bodied liquid of a moka pot.
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“Using the device feels so intuitive that I wonder how I ever measured beans without it.”
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A twist-top Owala is 33 percent off in a handful of colors.
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Its compact size and simple interface make it approachable — and less likely to sit unused.
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“I have a full-size food processor but find myself using the mini, which is much easier to clean.”
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KitchenAid’s hand mixers are as reliable as its stand mixers (at a more affordable price point).
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It’s push to blend and excellent at making sauces and marinades.
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Our favorite flavored olive oil is 20 percent off.
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If you drink espresso, Breville is the home-machine standard.
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A great deal on a four-piece blender set (from a kitchen brand we trust).
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“It grinds pepper in a beautifully consistent way, resulting in more intense flavor,” a writer says.
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Versatile and easy to use, it can help you cook your steaks and fish to the perfect temperature.
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This little doodad turns any device with a headphone jack into a Bluetooth receiver that can pair with headphones.
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This joint car seat and carrier can accommodate dogs up to 18 pounds; is crash-tested for pet-safety restraints at U.S., Canadian, and European child-safety-seat standards; and is TSA-approved for in-cabin use. It’s pricey, but experts say it really is worth the money, especially for driving, noting that “if you are going to invest in anything for your dog and you take them in your car, you want to invest in a Sleepypod.”
Read more: The Best Car Set for Dogs Overall
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More good travel deals
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It’s the one our travel writer uses when she flies home to Australia (that’s 23 hours of flying).
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A TSA-approved power bank from Anker, maker of many of our favorite portable power banks.
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If you’ve got holiday travel plans with baby, these are the best bottles for it.
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For all the survivalists, preppers, and homesteaders.
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This carrier has top and side access, a machine-washable liner, and a flexible spring-wire frame.
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They come in way more nice-looking styles than most compression socks plus a variety of materials.
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Drowsy Silk Sleep Eye Mask
An impossibly luxurious silk sleep mask, which happens to be our Best in Class pick.
Read more: The Best Sleep Mask Overall
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Alpine Silence Earplugs
Our No. 1 earplugs for sleep almost never go on sale; black is $19, and all other colors are $19.95. The V-shaped design fits snugly into the concha, which helps these plugs lie flatter than other models.
Read more: Best Reusable Earplugs for Sleep Overall
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Sleep writer Amelia Jerden found that these silicone earplugs from Loop easily blocked the sound of a TV in the next room while she took a nap. “They sit snugly without feeling pressurized or tight, and the small loop rests by the flat part of my ear,” she writes.
Read more: Best Silicone Earplugs for Sleep
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More good sleep deals
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The best inexpensive pillows for any kind of sleeper.
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It’s made of cotton terry, so it’s comfortable (and quiet) to sleep on but is reliably waterproof.
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This weighted sleep mask blocks out light and applies gentle, relaxing pressure to your face.
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A HEPA air purifier and sunrise alarm clock all in one.
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The foam-microfiber filling can be adjusted to suit your exact preferences, and it fluffs nicely.
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It has a firm interior and a cushioned exterior with a cotton cover, so both sides stay cool.
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Purple’s signature flexible grid is sturdy enough to support your neck while still feeling squishy.
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The buckwheat-stuffed pillow that fixed one writer’s neck pain.
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Hatch’s no-contact sleep-tracking clock was released in August; this is the first time it’s on sale.
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Over $200 off an already-inexpensive mattress from Casper.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
