I’m Tracking All the Best Non-Prime Day Deals, From J.Crew to Ulta
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October Prime Day is here. To find the best deals in every category, follow all of our Prime Day coverage.
October Prime Day is just two days long, which means you only have until tonight to hit “buy” on all the best Prime Day deals in your cart. However, if you want to keep the savings going, plenty of other retailers have hopped on the sales train. A few, like American Girl and Old Navy, are ending their sales at the same time as Amazon, while others, like Casper and Vera Bradley, are extending their sales into next week.
I’ve scoured the internet for the best Prime Day alternative sales, from big competitors like Target and Walmart to Strategist-favorite brands like Lands’ End, Levi’s, and Gap. Below, I’ve organized each retailer alphabetically and noted, if possible, when the sale is slated to end. I’ll be updating this article often, so keep checking back to see what else is being marked down. And to make sure you don’t miss a single good sale in the future, sign up for the Strategist Deal Freaks Daily newsletter, which is the best way to receive each day’s top deals in your inbox.
Deals I personally think are the best
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The cost per use of my Staub Dutch oven has dwindled down to pennies at this point.
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Easygoing Everlane barrel pants that are 60 percent off once you add to cart.
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These were the winner in my hunt for mid-calf moto boots (that weren't from Frye).
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A stylishly slouchy sweater that comes in lots of nice colors and patterns is currently half off.
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With colder weather ahead, this Casper weighted blanket will help keep you cozy.
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A puffy silver tote that’s very similar to one I recently spotted on the streets of New York.
American Girl
Until tonight, take up to 40 percent off select dolls at American Girl, including Bitty Babies and historical characters.
Athleta
Athleta is currently offering 30 percent off select styles, including balletcore wrap tops and wide-legged pants.
Best Buy
Best Buy’s Techtober sale runs through October 11 with markdowns on personal devices, appliances, wearable tech, and more.
Blueland
Until tonight, Blueland is offering 10 percent off sitewide and 25 percent off new subscriptions.
Brooklinen
Through October 8, Brooklinen is offering 15 percent off sitewide with code SITEWIDE15. We especially like the brand’s cozy robes, plush bath towels, and lightweight linen sheets.
Burrow
You can save up to 30 percent off sitewide during Burrow’s Autumn Sale, including on sofas, tables, and seating.
Calpak
Calpak’s Anniversary Sale runs until October 16 with up to 50 percent off starter bundles and 15 percent off sitewide — so now’s a good time to browse the brand’s luggage, tote bags, and more ahead of holiday travel season.
Casper
At Casper’s Friends & Family Sale, which goes until October 21, take up to 25 percent off on mattresses and up to 30 percent off on bundles. Plus you get an extra 5 percent off with the code PRIME26.
The Company Store
The Company Store’s sale runs through today; the brand is offering 25 percent off purchases of $100 or more and up to 60 percent off its Epic Deals with the code COMFORT26.
Cozy Earth
Loungewear and bedding brand Cozy Earth is offering 20 percent off bundles and up to 15 percent off everything else as part of its Cozy Days sale.
Crane & Canopy
Enjoy up to 60 percent off bedding and décor at Crane & Canopy’s Big Fall Sale through October 12.
Everlane
For a limited time, you can take 30 percent off sitewide at Everlane’s Friends and Family Sale. Plus some styles are offering an extra 20 percent off in cart.
Gap
You can take up to 50 percent off fall essentials at Gap’s Fall Days event, which runs through midnight PT tonight.
Grove Collaborative
Lots of ecofriendly household essentials are part of Grove Collaborative’s sitewide 30 percent off sale, which runs until October 9.
Hanna Andersson
Through October 19, everything at Hanna Andersson is 40 percent off during the brand’s Friends and Family event, so now’s the time to pick out some cute kids’ clothes and pajamas.
Home Depot
Some very fun Halloween décor is on sale at Home Depot, including an animated plague rat and a life-size Jack Skellington statue.
Huckberry
New markdowns just got added to Huckberry’s sale section, including some very fall-ready beanies and barn jackets.
J.Crew
Just for J.Crew loyalty members, the brand is offering 30 percent off your purchase at its Friends and Family event.
Kohl’s
Select styles are up to 50 percent off until October 8 during the Kohl’s Deal Days sale. Plus, you can take an extra 25 percent off at checkout with code TAKE25.
Lands’ End
Through October 7, Lands’ End is offering 50 percent off sitewide with the code HAYRIDE. There are lots of fall-ready offerings, from ribbed cardigans to waterproof boots.
Levi’s
Levi’s is marking down select styles sitewide through October 8.
Lo & Sons
Lo & Sons is offering up to 50 percent off select bags during its Back to Business Sale, from hefty work totes to sleek fanny packs.
Macy’s
Macy’s Star Deals Week is offering 40 to 60 percent off across categories like home, fashion, and beauty.
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Madewell
Right now, Madewell is offering an extra 30 to 50 percent off sale items with the code LONGWEEKEND.
Megababe
Through October 6, Megababe is celebrating its ninth birthday with a sitewide 20 percent off sale — no code needed.
Misen
Misen’s Fall Sale, which offers up to 20 percent off nonstick pans and prep tools, ends on October 13.
Old Navy
Select styles are marked down $15 and under at Old Navy’s Fall Flash Sale, which runs until October 7.
Our Place
Our Place is discounting most products during its Prime Day Deals sale, including the Strat-beloved Always Pan.
Primary
Primary is currently taking 30 percent off sitewide as part of its Friends and Family sale.
Steve Madden
Through today, Steve Madden is offering 30 percent off almost everything during its Friends and Family sale with the code FRIENDS.
Sur La Table
Lots of kitchen essentials are up to 65 percent off during Sur La Table’s Cyber Fall Flash Sale, including favorites from Staub and Zwilling.
Target
Target Circle Deal Days runs through October 7. If you’re a Target Circle member, you can enjoy up to 40 percent off sitewide on apparel, home goods, toys, beauty, and more.
Ulta
Ulta members can get 20 percent off their online purchase with code SAVE20, which runs through October 8.
Vera Bradley
At Vera Bradley’s Friends & Family event, which goes until October 12, take 30 percent off everything and 40 percent off clearance.
Walmart
Until October 11, Walmart is offering up to 50 percent off across categories like toys, tech, and kitchen.
Wayfair
Wayfair’s 5 Days of Deals includes up to 60 percent off across categories like seasonal and home décor, lighting, rugs, and furniture.
Williams Sonoma
At Williams Sonoma, take up to 40 percent off tried-and-true kitchen brands like KitchenAid, Le Creuset, and Breville.
Zappos
Zappos just dropped prices even lower in its sale section, with sneakers, boots, slides, and more up to 50 percent off.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
