The Strategist Guide to Shopping at Brooklinen
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Anyone who has shopped at a retailer with only a few physical storefronts knows it can be hard to figure out where to begin. There are lots of options that all seem as worthy as the next, but the reality is that not all products from a given brand are created equal. When you shop as regularly as we do, you learn that many brands just do some things better than they do other things. Take Brooklinen, for instance: Since its debut in 2014, it has not only been hard to avoid seeing ads from the Brooklyn-based linens retailer (which has since expanded its line to include bath products and clothing), but also hard to distinguish between its many crisp-and-cozy-looking products.
To help you narrow down whichduvets,sheets,towels, andbathrobesare worth buying, we culled our archives to put together a list of the most-praised products from Brooklinen we’ve written about, fromapproachable linen sheetsandthe very best bathrobetoadjustable pillows for every type of sleeper.
Updated on March 12, 2026
All of our favorite Brooklinen products are at least 20 percent off right now for the brand’s Friends & Family Sale, so we’ve updated prices below and made sure all our picks are still available.
For your bedroom
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If you areunsure about linen, these sheets are a great place to start. Along with being the gauziest of all the linen sheets our Strategist bedding expert Lauren Ro has tested, the sheets have won the praise of sleep experts, interior designers, and other Strategist editors for their temperature-regulating abilities forsweaty sleepers. In fact, Strategist lead editor Lauren Levy said these very sheets made her “fall in love with linen sheets” since they’re “so cozy and so soft” and have “an immediately worn-in feel that only gets softer over time and with each wash.”
This bundle includes everything you need to dress your bed in the brand’s linen, including a duvet cover, flat sheet, fitted sheet, and four pillowcases. While buying a set comes with bundle discounts — 18 percent off for theLinen Hardcore Sheet Bundle, specifically — you can buy Brooklinen’slinen duvet cover and core set of linen sheets (which contains one flat sheet, one fitted sheet, and two pillowcases) individually below. Whether purchased individually or in a set, there are several colors and sizes to choose from.
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Should you prefer silky and substantial cotton bedding, Brooklinen’s Luxe Core Sheet Set, which headlines the sateen section ofour Best in Class sheets guide, is your best bet. Thanks to the company’s long-staple cotton and 480 thread count, the sheets are among the softest sheets Ro owns and “only get better with time.” But don’t just take her word for it: “It is really hard to beat the quality of these sheets for the price,” interior designer Molly Schoneveld told us. “They feel like butter and still look and feel great after many times in the wash.”
This Core Sheet Bundle contains the essentials: a flat sheet, fitted sheet, and two pillowcases. But if you’d like to add a duvet cover and two extra pillowcases to the mix, there’s also a “hardcore” bundle that’s available in a similarly large selection of solids and stripes. (And for what it’s worth, we also recommend theduvet coverfor its crisp yet soft handfeel.)
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If you’re looking for a smooth, lightweight, and breathableduvet cover, look no further than Brooklinen’s percale cover, which Ro describes as having “a delicious crispiness that you can almost hear.”Compounded with interior corner ties to keep the duvet in place and an unbeatable price — $189 for a queen-size bed — Brooklinen’s percale duvet cover earned our Best in Class crown.
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Coming in three different weights — lightweight, all-season, and ultrawarm — Brooklinen’sdown comforterdoesn’t discriminate between warm and cold sleepers. Though thinner thanour favorite down comforter from the Company Store, Brooklinen’s comforter proved to be just as comfortable, even when Ro tested it on particularly cool evenings, making itour favorite affordable option.“If you prefer a low-maintenance down comforter — a.k.a. one that doesn’t require constant fluffing — this one is for you,” Ro adds.
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This down-alternative comforter is ideal for vegans, folks with allergies, and anyone hoping to save some money on bedding. Ro typically prefers a comforter filled with goose down, but, she writes, “When I tested Brooklinen’s all-season down-alternative comforter over the summer, I found it to be just as comfortable as ones made from goose down.” With a thickness that she describes as “a nice in-between for average sleepers,” the comforter is our favorite when it comes to down-alternative options. Plus, Ro says that since the cotton-sateen shell felt smooth to the touch, it could be used without a duvet cover.
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We’ve noted before thatthese “elegantly stitched” quilts have “a tendency to sell out” — and that may be because they are “the ideal summer to winter mid-weight blanket.”
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“If you love plush and squishy hotel pillows but wish they had a smidge more neck support, the Brooklinen down could be a match for you,” reports our sleep writer, Amelia Jerden. After testing the mid-plush model (there are also plush and firm models), she says, “I was impressed with how the cushy down enveloped my head and neck while the feather core provided some neck support.” Accordingly, it’s our favoritedown pillowfor neck support.
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We recommendadjustable pillowsfor anyone struggling to find the right mix of comfort and support for their usual sleep position, personal firmness and material preferences, and body size. If that sounds like you, your most affordable, Strategist-approved option is this one from Brooklinen, which Jerden found is remarkably simple to adjust: “Instead of reaching into the pillow and removing/adding fill, the Marlow has zippers on both long edges of the pillow that you can zip closed to compress the fill or unzip to decompress it.”
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After learning that actressMyha’la Herroldcan’t live without her Brooklinensleep mask, our junior writer Bella Druckman put the mask to the test and found it’s best for those who want to upgrade their silk quality from our favorite affordable sleep mask (Alaska Bear’s Natural Silk Sleep Mask) without splurging on some of the statusy silk options fromSlipandDrowsy. “It’s soft, slightly larger than the Slip mask, and loose enough that it doesn’t give me headaches despite not having an adjustable strap,” Druckman writes. Plus, she says, “It’s the perfect size to throw in my carry-on before a flight.”
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Pair it with this luxe Brooklinen pillowcase, which made former Strategist deals editor Alexandra Polk believe in the powers of asilk pillowcase. “It never sticks to my face after I’ve slapped on my skin care, and it’s incredibly soft but not slick,” she writes. And unlike most of its kind, this one comes in fun new patterns every season, like stripes and celestial scenes.
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The brand also makes a cashmere pillowcase for those who prefer to sleep in an indulgently soft bed setup. Our writerDominique Parisosays that even though these are technically only 5 percent cashmere, they are still incredibly soft. She’s even gone on the record as one of oursweaty writersand says she uses the pillowcases in the summer and doesn’t overheat.
Foryourbathroom
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Brooklinen’s bath towels have long been our recommendation for folks who prefer their towels hefty and soft. Despite being some of the thickest towels Ro has ever owned, she says they “absorb water quickly and efficiently and feel quite indulgent after a shower.” “After using them in rotation for the past year and a half, they’re still as plush as when I first got them,” she adds. Over the years, Brooklinen has added a few striped options in addition to the usual solid color offerings, including a calming evergreen-and-cream combination.
The set above includes twotowels, but you can also buy a bigger bundle with two bath towels, two hand towels, and a bath mat, below, if your bathroom is in need of a bigger upgrade or you’d just like to benefit from the bundle savings — 12 percent off in this case. Both the two-pack and the towel bundle are available in several colors, too.
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Our in-house robe expert, writer Ambar Pardilla, named Brooklinen’sthe best-all-around bathrobeon the market. “It’s everything I want a robe to be: comfortable, soft, and absorbent,” she writes, adding that “I can go straight from the shower to lotioning up and getting dressed without needing another towel.” After undergoing four years of regular wearing and washing, her robe barely shows any wear.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
