the won't returnables

The Strategist 100

A greatest-hits collection of the most giftable things that have ever appeared on the Strategist.

Photo: Marcus Peabody/The Retailers
Photo: Marcus Peabody/The Retailers
Photo: Marcus Peabody/The Retailers

Welcome to the Strategist 100, our collection of the best, most stood-behind products that have ever appeared on this website. Just in time for this year’s holiday season, we pored over the entire history of the Strategist and cherry-picked the already cherry-picked things to find the giftable items we’re most confident about. (So confident, in fact, we’ve been nicknaming it the List of Won’t-Returnables.) Here’s how it works: The title of each product is linked to the first Strategist post about it, which you can click for a refresher on why we love it so much. Or click the buy button to head straight to the retailer and make a purchase. Our picks range from the practical (especially soft linen bedsheets and warm bathrobes) to the lovably weird (a DNA test for dogs and a popular Jeff Koons–esque toy for kids) to the particularly 2020 (on-trend face masks and Instagram-friendly lip balm), so take your time, tool around, and discover what delights you.