people's choice

The Best Pillows on Amazon, According to Hyperenthusiastic Reviewers

Photo: Retailer

An uncomfortable pillow (or, even just a pillow that’s not right for your sleeping style) can, quite literally, ruin your night. So we went through thousands of reviews to find the best pillows on Amazon, as praised by the most enthusiastic reviewers, for every preference — firm, soft, adjustable, cooling, and more. And if you’d like to get a bit more nuanced in your search, we also found the best pillows specifically for side sleepers and pregnancy. We even have you covered if you overheat in your sleep with a roundup of the best cooling pillows and mattress toppers, so you’ll (hopefully) never get poor sleep again.

Related Articles: Best Anti-Snoring Pillows | Best Pillows for Neck Pain

Best-rated pillow

From $60

With over 12,000 five-star reviews, this multipurpose, already-Strategist-approved pillow is beloved by side, back, and stomach sleepers — and over 3,000 of them specifically call it “comfortable.” Former Strategist writer Lori Keong describes sleeping on it like “a warm hug for your head, cushy and soft,” and even after a year of use, she reports that “it’s still as fluffy as the day I got it.” She’s a side and back sleeper and found it particularly suitable for her sleeping style, but thanks to how adjustable it is, other kinds of sleepers also found it comfortable. One “everything sleeper” explains they’re constantly shifting throughout the night and also a “very light sleeper.” It’s a real “princess and the pea deal here,” but this pillow actually helped they get to sleep. “Everyday this week I’ve slept like a brick without waking up briefly to adjust my pillow. I didn’t know I was capable of this.” Another reviewer calls this “the holy grail of pillows” because after sleeping on this, they woke up without shoulder or neck pain, “which used to be an every morning event.” And they’re not the only one who calls it the “holy grail.” Another reviewer writes, “This is the only pillow I have ever had that maintains its shape and supports my neck. I am sleeping better than I ever have.”

Best-rated (less expensive) pillow

Swtmerry Memory Foam Pillow

“Who knew you could buy great pillows online that don’t cost a fortune!” writes one reviewer. And while many love these pillows for the price, they also have other attributes. One user recommends buying these if you want a pillow that “[conforms] to the shape of your body, is extremely comfortable, cooling, and overall is a great value for your money.” More than 15 percent of reviewers describe this pillow as firm, which is great for one customer who says, “It has been really great and forms to my head and neck without ‘deflating.’” Another adds, “They are still a soft feel and comfortable, but stay firm and level throughout the night.” And as one reviewer concludes, “These pillows rock my world, and for a great price.”

Best pillow for stomach sleepers

As one stomach and occasional side sleeper explains, these pillows from AmazonBasics are “fluffy, but have some compression without going flat under the weight of my head.” One reviewer “never had luck with expensive pillows” because “they’re always too thick or too firm,” but these pillows hit that sweet spot of comfort. She writes, “These don’t give me the neck issues I’ve had with others, plus they are such a great price.” One warns that “if you don’t like soft pillows, then these are not for you,” but they are “perfect” otherwise, especially “if you sleep on your stomach.” Another writes, “These pillows are so soft it feels like I am sleeping on a cloud. It is very light and airy almost feels like a light body pillow.”

Best pillow for side sleepers

Nearly one quarter of reviewers are side sleepers, and write that these Strategist-approved pillows work best for that position. One reviewer who says “this pillow has improved my comfort” explains, “It is firm enough to keep my head up on my side.” Another is “sleeping like a baby” with this pillow, calling it the “best pillow I’ve used and I’ve used a lot: down, foam, you name it. The contour is perfect for side sleeping,” though they do warn that it’s “fairly hard.” Another side sleeper calls sleeping on these pillows “a dream,” writing, “My head formed a shape to the pillow and it was so comfortable. The last few nights I have slept on it, I did not want to get up it is so comfortable.”

Best (less expensive) pillow for side sleepers

One self-proclaimed pillow snob, who has “easily spent over $2,000 over the years trying to find the ‘perfect’ pillow,” says they finally found what they were looking for. “I have slept with this pillow every night (and not just a few afternoon naps) since and LOVE it,” they write, so much so, “I cram it in my suitcase when I travel for work.” More than 10 percent of reviewers praise it as a good pillow for side sleepers. “My wife and I are both side sleepers, and found that these pillows provide great support and are soft yet hold their shape throughout the night,” one says. About the same number or reviewers also appreciate that it keeps them cool, including one who says, “I like that it doesn’t seem to get too hot on warm nights and it doesn’t freeze on cold ones.” One reviewer found it so comfortable, she’s turned into an accidental Weekender pillow evangelist: “I initially bought one of these pillows for my boyfriend as a Christmas present. He has back problems, and I thought that a better pillow might serve him well. When it came in, I loved it so much that I bought myself one. Today, after my mom had gotten the chance to feel it, she asked me to buy her FIVE (yes, 5 total) for herself, my dad and my sister.”

Best pillow for most sleepers

Casper Sleep Pillow for Sleeping, Standard, White

About the same number of back, side, and stomach sleepers say this pillow is just right for them. One new mom, who is now an “every which way sleeper,” says, “I never have pain, I am cool, and it provides great support but the dual pillow aspect lets it feel soft and fluffy too.” About a dozen reviewers are particularly impressed by the way this pillow supports their neck. “I woke this morning without my usual horrible neck pain and I slept much better,” reports one reviewer, while another writes, “It felt like my head was laying on a cloud … Supported, but almost like I was floating.” One reviewer even says it “can also be used as a hugger pillow between the legs.” And though several reviewers note hesitation at the cost per pillow, one reviewer says it’s worth it: “Yes, it is pricey, but I am so happy that I get the best sleep I have gotten in years.”

Best adjustable pillow


“The adjustable part is most important to me, because I have trouble finding the right thickness even in-store,” explains one reviewer, adding that he’ll never go back to his “old feather pillow” after trying this adjustable one fro Coop Home. Another reviewer spent a lot of time trying to find the perfect pillow, but all “were either lacking in enough support or ended up feeling like sleeping on an immovable rock.” She says this pillow solved the problem because it “can be adjusted to remove foam. From the first night I felt ‘Ah …’ at it’s responsive springy body, with just the perfect amount of good.” A third reviewer found that this pillow helped alleviate five years’ worth of “neck, shoulder, and back issues.” They write, “Without exaggerating, I can say I had my first good night’s sleep in over a year, and I awoke with virtually no pain.” And one more also “suffered from acute neck pain” and this is the first pillow in a long time that hasn’t gone straight to her “pillow graveyard,” writing, “Because the amount of fill is adjustable in all of the Coop pillows, this pillow is what you make it: super lofty, medium loft, or relatively flat. YOU decide. FINALLY, someone has found a solution for people like me.”