people's choice

The Best Pillows on Amazon, According to Hyperenthusiastic Reviewers

Photo: H. Armstrong Roberts/Retrofile/Getty Images

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And while we’ve written about lots of pillows before — including the best bamboo pillows, the best pillows for side sleepers, the best pregnancy pillows, and the best body pillows — here, we’ve rounded up the best pillows for sleeping, as praised by the most enthusiastic reviewers on Amazon.

Best-rated pillow

Beckham Hotel Collection Gel Pillow (2-pack)
$25 for 2

Back sleepers lament over how difficult it is to find a pillow that has just enough fluff to be comfortable but still offers enough firmness and flatness to prevent neck pain. One back sleeper tried “dozens of different pillows” and understands the struggle “to find the right pillow” because, as he explains, most “jack my neck up at a funny angle.” His search ended upon purchasing this gel pillow, writing, “This pillow is soft but has volume. It gives but doesn’t feel flat at all. It doesn’t get hot or make you sweat like ‘traditional’ pillows tend to.” Another reviewer explains that he “woke up in a hotel about four years ago with neck pain and had it ever since,” but this pillow finally helped him. “I got these pillows, continued on the daily neck stretches and now I’m feeling fine with no more neck pain. I noticed about a week ago I was waking up with no more neck pain. That’s a relief.” And one “pillow hoarder” says she’s “always looking for the perfect pillow” to support her neck while back-sleeping, writing that these pillows”stay cool and feel soft soft and supportive. I sleep with wet hair sometimes, and there is no discoloration or smells.”

Best-rated (less expensive) pillow

Swtmerry Memory Foam Pillow
$19

“Who knew you could buy great pillows online that don’t cost a fortune!” writes one reviewer. And while many love these pillows for the price, they also have other attributes. One user recommends buying these if you want a pillow that “[conforms] to the shape of your body, is extremely comfortable, cooling, and overall is a great value for your money.” More than 15 percent of reviewers describe this pillow as firm, which is great for one customer who says, “It has been really great and forms to my head and neck without ‘deflating.’” Another adds that, “they are still a soft feel and comfortable, but stay firm and level throughout the night.” And as one reviewer concludes, “These pillows rock my world, and for a great price.”

Best pillow for stomach sleepers

AmazonBasics Down Alternative Bed Pillows for Stomach and Back Sleepers
$23 for 2

As one stomach and occasional side sleeper explains, these pillows from AmazonBasics are “fluffy, but have some compression without going flat under the weight of my head.” One reviewer “never had luck with expensive pillows” because “they’re always too thick or too firm,” but these pillows hit that sweet spot of comfort. She writes, “These don’t give me the neck issues I’ve had with others, plus they are such a great price.” One warns that “if you don’t like soft pillows, then these are not for you,” but they are “perfect” otherwise, especially “if you sleep on your stomach.” Another writes, “These pillows are so soft it feels like I am sleeping on a cloud. It is very light and airy almost feels like a light body pillow.”

Best pillow for side sleepers

AERIS Contour Pillow, Premium Side Sleeper
$43

Nearly one quarter of reviewers are side sleepers, and write that these Strategist-approved pillows work best for that position. One reviewer who says “this pillow has improved my comfort” explains, “It is firm enough to keep my head up on my side.” Another is “sleeping like a baby” with this pillow, calling it the “best pillow I’ve used and I’ve used a lot: down, foam, you name it. The contour is perfect for side sleeping,” though they do warn that it’s “fairly hard.” Another side sleeper calls sleeping on these pillows “a dream,” writing, “My head formed a shape to the pillow and it was so comfortable. The last few nights I have slept on it, I did not want to get up it is so comfortable.”

Best (less expensive) pillow for side sleepers

Weekender Ventilated Gel Memory-Foam Pillow
$30

One self-proclaimed pillow snob, who has “easily spent over $2,000 over the years trying to find the ‘perfect’ pillow,” says they finally found what they were looking for. “I have slept with this pillow every night (and not just a few afternoon naps) since and LOVE it,” they write, so much so, “I cram it in my suitcase when I travel for work.” More than 10 percent of reviewers praise it as a good pillow for side sleepers. “My wife and I are both side sleepers, and found that these pillows provide great support and are soft yet hold their shape throughout the night,” one says. About the same number or reviewers also appreciate that it keeps them cool, including one who says, “I like that it doesn’t seem to get too hot on warm nights and it doesn’t freeze on cold ones.” One reviewer found it so comfortable, she’s turned into an accidental Weekender pillow evangelist: “I initially bought one of these pillows for my boyfriend as a Christmas present. He has back problems, and I thought that a better pillow might serve him well. When it came in, I loved it so much that I bought myself one. Today, after my mom had gotten the chance to feel it, she asked me to buy her FIVE (yes, 5 total) for herself, my dad and my sister.”

Best pillow for most sleepers

Casper Sleep Pillow for Sleeping, Standard, White
$60

About the same number of back, side, and stomach sleepers say this pillow is just right for them. One new mom, who is now an “every which way sleeper,” says, “I never have pain, I am cool, and it provides great support but the dual pillow aspect lets it feel soft and fluffy too.” About a dozen reviewers are particularly impressed by the way this pillow supports their neck. “I woke this morning without my usual horrible neck pain and I slept much better,” reports one reviewer, while another writes, “It felt like my head was laying on a cloud … Supported, but almost like I was floating.” One reviewer even says it “can also be used as a hugger pillow between the legs.” And though several reviewers note hesitation at the cost per pillow, one reviewer says it’s worth it: “Yes, it is pricey, but I am so happy that I get the best sleep I have gotten in years.”

Best adjustable pillow

Coop Home Goods - Eden Adjustable Pillow
$70

“The adjustable part is most important to me, because I have trouble finding the right thickness even in-store,” explains one reviewer, adding that he’ll never go back to his “old feather pillow” after trying this adjustable one fro Coop Home. Another reviewer spent a lot of time trying to find the perfect pillow, but all “were either lacking in enough support or ended up feeling like sleeping on an immovable rock.” She says this pillow solved the problem because it “can be adjusted to remove foam. From the first night I felt ‘Ah …’ at it’s responsive springy body, with just the perfect amount of good.” A third reviewer found that this pillow helped alleviate five years’ worth of “neck, shoulder, and back issues.” They write, “Without exaggerating, I can say I had my first good night’s sleep in over a year, and I awoke with virtually no pain.” And one more also “suffered from acute neck pain” and this is the first pillow in a long time that hasn’t gone straight to her “pillow graveyard,” writing, “Because the amount of fill is adjustable in all of the Coop pillows, this pillow is what you make it: super lofty, medium loft, or relatively flat. YOU decide. FINALLY, someone has found a solution for people like me.”