The Strategist Readers’ Choice Award Winners
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Over the course of a decade, we’ve tried a lot of stuff. Our intrepid team of Strategist staffers has spent years testing, researching, consulting experts, and debating with one another about which products within the vast online-shopping landscape, from mattresses to moisturizers, are actuallyworth your money. The result is a thoroughly vetted compendium of Best in Class nail clippers and underwear; fugly shoes that are comfortable for miles and miles; and the weirdest, most useful doodads money can buy.
But throughout these ten years, our readers have been buying and trying out things right alongside us, and they’ve got thoughts to share. We asked them to decide which of our already cherry-picked favorites should be crowned the absolute crème de la crème. Back in July, we put out a call for responses to our first Readers’ Choice poll, asking participants to choose their favorite products in 47 categories. Thousands of people cast hundreds of thousands of votes, and after we tallied everything up, the products below emerged as the winners. Below, we present the pick of the litter in dozens of categories, including beauty, fashion, kitchen, travel, and more.
Beauty
Best face wash: CeraVe Foaming Facial Cleanser
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At least seven dermatologists have recommended this CeraVe cleanser to us. That plus its affordable price and drugstore availability is why it’s long been our top face wash for oily skin.
Runner-up: Cetaphil Gentle Skin Cleanser
Best body wash: Nécessaire The Body Wash
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Strategist contributor Rio Viera-Newton praised Nécessaire’s pH-balanced bodywash for its thick, honeylike texture and elevated scent.
Runner-up: Dove Foaming Body Wash
Best moisturizer: La Roche-Posay Double Repair Toleriane Face Moisturizer
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It’s frills-free, but it works. That’s why derms recommend La Roche-Posay’s moisturizer for both teen and mature skin.
Runner-up: CeraVe Moisturizing Cream
Best vitamin-C serum: SkinCeuticals C E Ferulic
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The SkinCeuticals vitamin-C serum is admittedly pricey, but there’s a reason it’s garnered such a devoted following. The formula is highly potent without causing irritation and counts beauty scientists and dermatologists among its many fans. Our own writer Tembe Denton-Hurst has been using it for several years: “I’d rather spend close to $200 on a vitamin C I know is going to work than waste money on less expensive products that may or not be doing their job,” she says.
Runner-up: CeraVe Skin Renewing Vitamin C Serum
Best retinol: Differin Adapalene Gel 0.1% Acne Treatment
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For those with oily and acne-prone skin, Differin is still king. You’ll find it in the medicine cabinets of teens, dermatologists, and beauty writers alike.
Runner-up: RoC Retinol Correxion Line Smoothing Eye Cream
Best mascara: Maybelline Lash Sensational Mascara
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A truly excellent drugstore mascara that creates lots of length and volume. “They make your eyelashes ten times longer and darker,” Skai Jackson told us.
Runner-up: L’Oréal Voluminous Waterproof Mascara
Best lip product: Laneige Lip Sleeping Mask
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Celebrities, Strategist staffers, and our loyal readers all agree: The Laneige sleeping mask is an all-time-great lip product.
Runner-up: Clinique Black Honey
Best hair tool: Dyson Supersonic Hair Dryer
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The Dyson Supersonic is still the gold standard for hair dryers, reliably appearing on Christmas wish lists every December. It’s a favorite of three Strategist writers, all of whom have very different hair types.
Runner-up: Remington Damage Protection Hair Dryer
Best red-light device: Shark CryoGlow LED Face Mask
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The Shark CryoGlow mask kept one writer’s skin so smooth and breakout-free it got a compliment from her dad.
Runner-up: CurrentBody LED Light Mask
Best skin care for your feet: Baby Foot Original Foot Peel
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A callus-smoothing “podiatric miracle” product that’s been a best seller on our site for ten years and counting.
Runner-up: O’Keeffe’s Foot Cream
Fashion
Best white T-shirt for women: Uniqlo Crew Neck T-shirt
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We’re big fans of Uniqlo’s wardrobe basics here at the Strategist, and its white tee is no exception. The U Crew T-shirt is our pick for the best less-expensive white T-shirt because it’s got a thicker, heavyweight feel to it that won’t put your bra on display.
Runner-up: Old Navy EveryWear Crop T-Shirt
Best white T-shirt for men: Hanes Comfort Flex Fit Modal Undershirt
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Hanes Comfort Flex Fit Men’s White Modal Undershirt
The humble Hanes tee is a tried-and-true classic. It has a nice medium-weight feel but also comes in affordable three-packs, so no need to feel too bad if they get stained or dirty.
Runner-up: Uniqlo Supima Cotton T-Shirt
Best women’s jeans: Madewell The Perfect Vintage Wide-Leg Jean
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One stylist we spoke to said she’s recommended Madewell’s Perfect Vintage jeans to over 150 clients.
Runner-up: Levi’s 501 Original-Fit Jeans
Best pull-on pants: Rag & Bone Miramar Wide-Leg Pants
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We can’t resist a trompe l’oeil moment, especially if it means our pants look like jeans but feel like sweatpants. In fact, Strategist writer Brenley Goertzen loves Rag & Bone’s Miramar collection so much that she owns five different pairs.
Runner-up: Le Bon Shoppe Arc Pants
Best work pants: Banana Republic Factory Hayden Tapered Pant
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There was a time when Strategist writer Ambar Pardilla wore Banana Republic Hayden work pants to an office nearly every day. “Despite my commute, which included a car ride, a trip on New Jersey Transit, some subway stops, and a few blocks on foot, the pants always made it to the office unwrinkled,” she says.
Runner-up: Aritzia Effortless Pant
Best men’s crewneck sweatshirt: Champion Reverse-Weave Crewneck Sweatshirt
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Few brands are as closely associated with the word crewneck as Champion. Chris Black says its sweatshirts are “not fussy, just roomy and warm.”
Runner-up: Hanes EcoSmart Fleece Sweatshirt
Best women’s underwear: Natori Bliss Cotton Girl Briefs
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Comfortable, sturdy, soft, and seamless: all reasons why we declared Natori’s Bliss Girl Briefs the best brief. Readers love them too — they’re an all-time Strategist best seller.
Runner-up: Gap Organic Stretch Cotton Hipster
Best men’s underwear: Calvin Klein Cotton Stretch Boxer Briefs
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Boxer briefs blend the support of briefs with the length of traditional boxers — and the logo-patterned Calvin Klein waistband is pretty iconic to boot.
Runner-up: J.Crew Cotton Boxers
Best non-underwire bra: Skims Fits Everybody Scoop Bralette
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Skims Fits Everybody Scoop Bralette
Viera-Newton decided to buy this Skims bralette thanks to the vouching of her “bra snob” friends. It also has a one of the largest size ranges we’ve seen: XXS to 4X.
Runner-up: Lane Bryant Comfort Bliss No-Wire Lounge Bra
Best comfortable, vaguely orthopedic shoes: Dansko Professional Clogs
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Dansko Professional Clogs
Dansko clogs are one of the original fugly shoes that has come to define the Strategist. They’re worn by restaurant workers, hospital staff, pregnant people, and even Zendaya.
Runner-up: Merrell Jungle Moc
Travel
Best carry-on luggage: Away The Carry-On
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Away The Carry-On
At this point, everyone and their mother likely owns an Away carry-on. It’s been recommended to us by travel experts time and time (and time) again.
Runner-up: Travelpro VersaPack+ Lightweight Softside Expandable Carry-on Luggage
Best tote: L.L.Bean Boat and Tote
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L.L.Bean Boat and Tote, Open Top
When the Strategist team debated the merits of L.L.Bean’s Boat and Tote versus the Lands’ End tote bag, many argued in favor of the Boat and Tote for its stiff, durable canvas; capacious design; and classic monogrammed look. Strategist readers agree.
Runner-up: Lands’ End Medium 5-Pocket Open-Top Canvas Tote Bag
Best travel pillow: Trtl Travel Pillow
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Trtl Travel Pillow
Our travel writer describes the Trtl Travel Pillow as “a scarf crossed with an Elizabethan collar.” It’s such a ubiquitous favorite that, in addition to earning a spot our Best in Class Hall of Fame, it’s also in our Travel Hall of Fame and our Sleep Hall of Fame.
Runner-up: Coop Sleep Goods Airjustable Travel Neck Pillow
Sleep and recovery
Best mattress: Saatva Classic Mattress
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Our long-running favorite mattress from Saatva will keep just about anyone cozy with a nice balance of support and comfort.
Runner-up: Leesa Original Hybrid Mattress
Best pillow: Coop Sleep Goods Original Adjustable Pillow
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Our best overall pillow suits pretty much any sort of sleeper since you can adjust the amount of fill inside — and it’s priced under $100.
Runner-up: Beckham Hotel Collection Down Alternative Pillow
Best sheets: Threshold Solid Performance 400-Thread-Count Sheet Set
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ICYMI: Target’s in-house Threshold line makes some of the best affordable sateen sheets out there. They come in a nice range of colors and patterns and have a surprisingly substantial feel relative to their price tag.
Runner-up: Brooklinen Luxe Sateen Core Sheet Set
Best natural sleep aid: Salt Lab Magnesium Oil Spray
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Placebo or real? Either way, it’s working: Using this spray on her feet before bed helped Strategist contributor Diksha Basu reliably fall asleep within minutes, inspiring thousands of Strategist readers to try it too.
Runner-up: Scentered Lavender Aromatherapy Balm Stick
Best recovery tool for achy people: Hyperice Hypervolt 3 Pro
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Whether you’re recovering from intense workouts or you’re just an achy person, Hyperice’s Hypervolt 3 is our fitness writer’s most-used massage gun for relieving deep-tissue soreness.
Runner-up: TriggerPoint GRID 1.0 Foam Roller
Kitchen and home
Best water bottle: Owala FreeSip
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Owala FreeSip - 32 Oz.
The Owala FreeSip is a popular sight among Strategist staffers — 11 of us owned it back in 2023, and it’s still going strong.
Runner-up: Hydro Flask 24-Oz. Standard-Mouth Water Bottle
Best one-trick-pony kitchen tool: OXO Good Grips Julienne Y-Peeler
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In New York apartment kitchens, single-use gadgets need to earn their place. The OXO julienne peeler does just that. Senior kitchen and dining writer Emma Wartzman uses it more than she ever expected she would to shred carrots, zucchini, and more into uniform strips that are delightful to eat.
Runner-up: Chef’n Cob Corn Stripper
Best plastic-free kitchen tool: GIR Ultimate Silicone Spatula
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Here at the Strategist, we appreciate the very best version of a utilitarian item. When it comes to spatulas, it’s GIR’s silicone one — it doesn’t peel, warp, bend, or pick up smells.
Runner-up: Stasher Sandwich Bag
Best blender: Vitamix Propel Series 750 Blender
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Vitamix has a lot of blenders, but multiple cooks and food-industry professionals have told us they prefer the 750 for its sharp blades and powerful motor. With it, making soups and smoothies is a breeze.
Runner-up: Cuisinart Smart Stick Variable Speed Blender
Best coffee maker: Bialetti Moka Express
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Bialetti’s moka pot is a classic Italian espresso machine that looks very handsome on your stovetop. Plus it’s a tool that Isabella Rossellini can’t live without — she uses it to make two espressos a day.
Runner-up: Bonavita 8-Cup Coffee Maker
Best vacuum: Dyson V8 Absolute Vacuum
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We’ve tested enough Dyson vacuums to know that pretty much any model you get will be high-powered enough to quickly suck up every last bit of dust, dirt, and hair. Based on our survey results, Strategist readers are on the same page.
Runner-up: Shark PowerDetect Cordless Vacuum Clean and Empty System
Best cleaning gadget: Bissell Little Green Portable Carpet Cleaner
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A spot cleaner that’s portable, compact, and delightfully designed, described by writer Erin Schwartz as “a Shop-Vac with a shampoo trigger.”
Runner-up: SonicScrubber
Best bath towel: Brooklinen Super-Plush Turkish Cotton Bath Towels
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Brooklinen’s bath towels are hefty: Our home writer says they are “extremely thick and sumptuous” and “absorb water quickly and efficiently” post-shower.
Runner-up: Lands’ End Premium Supima Cotton Bath Towel Set
Best lamp: Ikea Fado Lamp
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Ikea’s moody globe-shaped lamp is a favorite among the designers and creative types we’ve talked to because it’s simple, inconspicuous, and stylish. Pop a color-changing lightbulb inside for best results.
Runner-up: Anglepoise Type 75 Desk Lamp
Best couch: Crate & Barrel Oceanside Sofa
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After sitting on 99 couches, our couch expert kept coming back to this one from Crate & Barrel because it is customizable and reasonably priced and boasts some of the comfiest seat cushions they’ve tried.
Runner-up: Article Hanson Sofa
Office and tech
Best work bag: Longchamp Large Le Pliage Tote
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There’s a reason we avoided Longchamp’s Le Pliage while surveying New Yorkers’ work totes: nine out of ten people on the street were carrying one. The sturdy, lightweight, and basically waterproof construction makes it the Platonic ideal of a work bag.
Runner-up: Madewell The Essential Bucket Tote
Best pen: Uniball Alpha-Gel Jetstream Ballpoint Pen
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Lefties have an especially troublesome time finding the right pen, but the Uniball Jetstream is up to the task. It’s been described as “the absolute best pen for lefties” because the thin, oil-based ink dries almost instantly.
Runner-up: Sakura Pigma Micron PN
Best planner: Moleskine Classic Weekly Planner
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It’s sleek, it’s minimal, and it’s been around for ages — hard to go wrong.
Runner-up: Leuchtturm1917 Weekly Planner
Best gadget for minimizing screen time: Brick
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Brick
One of the heroes of our recent Get Off Your Phone Week, the Brick “returned my phone to being a tool,” writes Strategist contributor Rachel Khong. “I use it, instead of it using me.”
Runner-up: Light Phone III
Best noise-canceling headphones: Bose QuietComfort Ultra Headphones (2nd Gen)
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The Bose QuietComfort headphones are the noise-canceling headphones to beat, according to our tech writer. They do the best job at blocking out loud noises, and they have great sound quality and a long-lasting battery life.
Runner-up: Apple AirPods Pro 3
Kids
Best stroller: UPPAbaby Vista V3
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UPPABaby Vista V3
Our favorite stroller has been the model of choice for five Strategist parents, plus another four New York staffers. “It’s easy to customize and reconfigure depending on how many kids you’re transporting, and it is so durable and such a pleasure to steer that few parents ever switch to another stroller,” says Strategist senior writer Liza Corsillo.
Runner-up: Bugaboo Butterfly Travel Stroller
Best water bottle for kids: Owala Kids’ FreeSip
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When Corsillo did a little trendspotting during her son’s camp drop-off, she concluded that Owala’s kid-size FreeSip bottle is definitely king.
Runner-up: Yeti Rambler Jr.
Gifts
Best gift for almost anyone: Brooklinen Super-Plush Robe
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Brooklinen Super-Plush Robe
Brooklinen’s Super-Push robe is the best all-around bathrobe for both men and women. “It’s everything I want a robe to be: comfortable, soft, and absorbent,” says our fashion writer. Plus the limited-edition colors and patterns are especially giftable.
Runner-up: Netvue Birdfy Smart Bird Feeder With Camera
Best gift for a teen: Fujifilm Instax Mini Link 3
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This high-schooler-approved device turns phone photos into Polaroid-style prints just like that.
Runner-up: JBL Clip 5 Portable Mini Bluetooth Speaker
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