The Strategist’s Best-Selling Products of All Time
In honor of the Strategist’s tenth anniversary, we’ve looked back at our favorite “What I Can’t Live Without” lists, reflected on the products that defined the site, and even asked you to vote on your favorite products in our first-ever Readers’ Choice Awards. But before we blow out the final candle on our milestone birthday cake, we decided to look back at our decade-long history to tally up which products Strategist readers have purchasedthe most over time.
Strategist 10th
The Strategist Turns 10
Sure, we all love to browse a well-curated gift guide or try someone else’s most beloved products. But what have you all actually been adding to your carts time and again? I sifted through hundreds of the top-selling products we’ve written about since we launched, dating all the way back to 2016, to pull together a list of our all-time best sellers according to the cold, hard data. Some reflect a specific moment in time (KN95 masks, anyone?), and others showcase our readers’ love for specific niches like stationery, skin care, and helpful little doodads. Scroll on for a compendium of our tried-and-trues, from a surprisingly good down-alternative pillow to a cottage-core mushroom nightlight.
Strategist All-Time Best Sellers
New! You can now save this product for later.
Beauty columnist Rio Viera-Newton's affordable dupe for Parachute's silk pillowcase.
New! You can now save this product for later.
Surprisingly comfortable — and cheap! — down-alternative pillows.
New! You can now save this product for later.
The KN95 masks we've been recommending since the pandemic also protect against wildfire smoke.
New! You can now save this product for later.
Our long-standing Best in Class mouthguard.
New! You can now save this product for later.
An office chair that won't break your back (or budget).
New! You can now save this product for later.
Tried-and-true dentist-recommended electric toothbrush.
New! You can now save this product for later.
A water flosser that won't dominate your limited counter space.
New! You can now save this product for later.
Deceptively lightweight moisturizer beloved by dermatologists and Strategist editors alike.
New! You can now save this product for later.
A safety razor fit for everyone, from beginners to barbers.
New! You can now save this product for later.
New! You can now save this product for later.
German weekly planner beloved by "planner power user" Perrin Drumm.
New! You can now save this product for later.
Drugstore wrinkle cream that punches far above its weight.
New! You can now save this product for later.
Affordable and easy-to-use coffee grinder.
New! You can now save this product for later.
Cozy faux fur and an enveloping doughnut shape can calm an anxious pup.
New! You can now save this product for later.
The unexpectedly good cotton sheets our bedding writer discovered at Target.
New! You can now save this product for later.
Rich but not too heavy night cream.
New! You can now save this product for later.
What 501’s are to straight-leg jeans, the 511’s are to slim fit.
New! You can now save this product for later.
This toddler tunnel offers six feet of play space and collapses flat into a carrying case.
New! You can now save this product for later.
The cult planner we've been recommending since 2017.
New! You can now save this product for later.
Well-formulated protein powder that tastes decent too.
New! You can now save this product for later.
Long-staple, 270-thread count sheets that feel just as good as sets twice their price.
New! You can now save this product for later.
Conditioner that moisturizes, detangles, and smooths, without weighing down your hair.
New! You can now save this product for later.
Kids can listen to classic tunes or play their own on this mini wooden piano.
New! You can now save this product for later.
A massage pillow for your lower back.
New! You can now save this product for later.
The actually effective natural deodorant Aubrey Plaza introduced us to.
New! You can now save this product for later.
A clothing steamer that delivers a "red carpet finish."
New! You can now save this product for later.
The pillow writer Kat Gillespie uses on her 23-hour annual flight from New York to Perth.
New! You can now save this product for later.
Lightweight, non-greasy SPF that moisturizes and smooths skin texture.
New! You can now save this product for later.
New! You can now save this product for later.
A card game you'll never want to stop playing.
New! You can now save this product for later.
A delightful interactive book that makes a perfect gift for a 1-year-old.
New! You can now save this product for later.
A doodad that lets you connect your Bluetooth headphones to airplane entertainment.
New! You can now save this product for later.
Quick-drying self-tanner.
New! You can now save this product for later.
The unobtrusive electronic sound machine beloved by multiple Strategist editors.
New! You can now save this product for later.
New! You can now save this product for later.
A cuter and more sustainable alternative to paper towels.
New! You can now save this product for later.
The most durable sheet pans.
New! You can now save this product for later.
New! You can now save this product for later.
A spa-level at-home foot massager.
New! You can now save this product for later.
Digital photo frame that doesn't look digital.
New! You can now save this product for later.
Celebrity-favorite lip mask (that works as a balm too).
New! You can now save this product for later.
The best boxers you can buy in a multipack.
New! You can now save this product for later.
Blackout memory-foam sleep mask with cutouts for your eyelashes.
New! You can now save this product for later.
For perfectly cooked rice, every single time.
New! You can now save this product for later.
Heavy-duty cream for extremely dry hands.
New! You can now save this product for later.
The snail mucin from Viera-Newton's original skin-care Google doc.
New! You can now save this product for later.
Our favorite water bottle keeps water cold for hours.
New! You can now save this product for later.
A cushy, supportive foam-filled beanbag chair that comes in five sizes.
New! You can now save this product for later.
Mary-Kate Olsen's nice-looking Tevas.
New! You can now save this product for later.
A perennially popular gift for everyone from teens to grandmas.
New! You can now save this product for later.
All-natural remedy for super-dry skin.
New! You can now save this product for later.
Comfortable, soft, and absorbent bathrobe.
New! You can now save this product for later.
Budget-friendly compression cubes that help you stuff your suitcase.
New! You can now save this product for later.
Hydrocolloid patches that draw excess fluid and oil out of zits.
New! You can now save this product for later.
The underwear that the woman who wrote the book on underwear wears.
New! You can now save this product for later.
Grow herbs right on your counter.
New! You can now save this product for later.
Our longtime favorite carry-on suitcase.
New! You can now save this product for later.
Lotion that's gentle enough for even the most sensitive skin.
New! You can now save this product for later.
More From The Strategist
- Hark, the Advent Calendars Arrived (Very) Early This Year
- The Best Things Strategist Editors Have Bought This Year (So Far)
- 63 Things You Should Never Buy Full Price
- The Strategist Fall 100
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
