celebrity shopping

What YouTuber Emma Chamberlain Can’t Live Without

Photo-Illustration: Getty

If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair but the hairspray and the electric toothbrush. We asked YouTuber Emma Chamberlain — who recently won a People’s Choice Award, launched a planner, and rebranded her Chamberlain Coffee company — about the towel, creamer, and boots she can’t live without.

I’ve been using this perfectly designed “As Seen on TV” product since the fifth grade. My mom and I saw it at CVS, thought it was smart, bought one, and I’ve used it ever since. I’m telling you, it is not like a regular towel. It’s super thin and light — you twist your hair in it then button it in the back. I hate the feeling of sopping wet hair on my neck after a shower. With this, I can just walk around my house after a shower without dripping water everywhere. I’m a very chill person, but the minor inconveniences of wet hair or a heavy towel on my neck will send me over the edge.

Milk is a huge no-no for me. This creamer is a non-dairy, vegan dream. My mom found it years ago — she’s super into healthy food and wanted a tasty creamer that didn’t have sugar in it. We used to order cases of it because we would go through it so fast. At the time we started using it, the company was small, but now it has gotten really big — I buy it at Whole Foods or order it on Amazon. All the flavors are really great; the original one takes your coffee from good to crazy good. It’s so creamy but not overly sweet.

Everything bagels are probably my favorite food, but recently bagels haven’t been sitting right with my tummy. So this everything-bagel seasoning is a dream. After it went viral on TikTok, I was like, “This is kind of genius.” I first put it on avocado toast and it changed my life. Now I put it on everything — eggs, sandwiches, pasta. It makes most anything taste like an everything bagel. I’m pretty obsessed.

This is another put-it-on-everything product for me. Cholula is honestly going on anything I put the Everything But the Bagel seasoning on. I’m really into it. I make cauliflower rice with tofu, like a little stir-fry moment, and put Cholula on that. I’ll mix it into tomato sauce and put it on eggs, avocado, and toast, too. The flavor is just unmatched. It’s spicy but it actually adds something. With some hot sauces, the flavor disappears and they’re just hot. Cholula has its own unique flavor — it doesn’t just burn my mouth and make me uncomfortable.

I don’t really have a specific style. Like, the other day I was wearing a full black-leather look and tomorrow I might wear a pink miniskirt. I’m truly all over the place. But Doc Martens are such a staple for me. They give me a rockstar feeling, like I could stop on a drum set with my boots if I wanted to. My first pair was shorter; I don’t know what I was thinking because these platform ones are life-changing. I only wear platforms now. They’re so comfortable, too, once you break them in. They take every outfit from “that’s cool” to “whoa, look at her.”