19 New K-Beauty Brands Are Coming to Sephora. Here’s What to Buy.
Save this article to read it later.
Find this story in your account’s‘Saved for Later’section.
Comment
Sephora isn’t a stranger to K-beauty — the retailer has stocked brands like Laneige for years and steadily added to its assortment since. Just last week, I spotted a tube of my favorite Aestura moisturizer in the checkout aisle. That said, it isn’t my go-to if I’m looking for the latest K-beauty launch. That could change, though, thanks to a new partnership with the biggest beauty retailer in South Korea, Olive Young. The two have teamed up to launch 19 new-to-Sephora brands online and in 500 stores, bringing some of the most popular products in Korea Stateside. Some of these, like the Abib sunscreen stick, we’ve written about before, while others seem like an interesting bet. You’ll also get a free Olive Young tote when you spend over $50, provided you’re a beauty insider. The most compelling stuff, below.
Mytoppicks
New! You can now save this product for later.
I love sunscreen sticks because they make reapplication easy to do on the go. This one from Abib is a favorite of our friends at The Cut — beauty writer Carol Lee says this one barely has a scent and doesn’t leave a white cast.
New! You can now save this product for later.
We’ve been writing about Banila’s cleansing balm for years, which writer Kitty Guo has called a “K-beauty classic.” It quickly melts makeup and hydrates without leaving behind a greasy film and practically sucks dirt and oil out of skin. This three-pack contains three of the most popular variations — original, the pore-clarifying one, and the brightening one — in convenient travel-size tubs.
New! You can now save this product for later.
This sheet mask is packed with collagen, 17 different peptides, and PDRN. It’s the same formula as the brand’s best-selling lifting cream, but in a milky, lightweight texture.
New! You can now save this product for later.
For a soothing face cream, this one from Heveblue comes recommended by Shay Mitchell and contains PDRN and salmon-egg extract, which helps with elasticity and cell regeneration.
New! You can now save this product for later.
And if you’re in the market for something more hydrating, our beauty columnist. Rio Viera-Newton, likesthis hypoallergenic moisturizerthat uses just 12 ingredients and is formulated for sensitive skin.
New! You can now save this product for later.
Another cleansing oil we like; this one from Ma:nyo uses 14 plant-derived oils along with soybean to remove makeup and excess oils from skin. It also contains tea tree, which helps prevent breakouts.
New! You can now save this product for later.
An ultrathick, hydrating moisturizer that contains a cocktail of nourishing ingredients like salmon PDRN, shea butter, and jojoba oil, which moisturize skin without leaving it feeling greasy. It’s also good for sensitive skin thanks to bisabolol and panthenol.
New! You can now save this product for later.
Dermatologist Jessie Cheung swears by this serum, which she applies before going to sleep. It helps to smooth skin texture over time and is also calming.
New! You can now save this product for later.
The low-molecular-weight collagen and peptides in this mask help firm skin over time and improve elasticity.
New! You can now save this product for later.
The benefits of hyaluronic acid serums are well known — they help to hydrate skin and reduce wrinkle depth. This one is also formulated with low-molecular-weight hyaluronic acid, which has smaller particles that are designed to go deeper into the skin and deliver more significant results.
New! You can now save this product for later.
Finding a vitamin-C cream that’s effective but not sensitizing can be tricky, but the Torriden Cellmazing one looks like a good option. It’s dermatologist tested to be safe for sensitive skin and is supposed to be gentle enough for everyday use.
More From The Strategist
- The Back-to-School Hall of Fame
- The Best Things Strategist Editors Have Bought This Year (So Far)
- Everything You Need to Outfit Your College Dorm
- The Strategist Summer 100
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
