$13 Clinique Black Honey, $16 Olaplex, and Other Deals From Ulta’s 21+ Days of Beauty Event
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Every year Ulta hosts a sales event called21+ Days of Beautythat feels a little like a game show and Advent calendar smashed together. Here’s how it works: There are daily deals that hold for only 24 hours and weekly deals you can shop for a bit longer. Thankfully Ulta offers a peek into future deals, so you can mark your calendar if you’re looking for something specific. It’s a good time to restock your beauty cabinet or try something you’ve been meaning to, as most products are half-off, the best prices I’ve seen outside the holidays. The sale starts today and continues until September 17, where there will be hundreds of products on sale at any given time.
It’s a lot to keep up with, which is why we’ve created a day-by-day breakdown of what’s on sale and worth buying. This article will also be updated weekly, so you don’t have to worry about keeping up with all of the dates and deals.
The best of the sale is below. As always, make sure to sign up for theStrategist Deal Freaks Dailynewsletterto receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers). And if you want evenmore, sign up for our regularemail newsletterfor tons more newsletter exclusives.
Allweek(endsSeptember3)
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A PDRN-packed serum that also contains hyaluronic acid and collagen, a solution for dry, dull skin.
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Chelsea Parke swears by this peel-off lip liner, which leaves behind a stain that lasts all day.
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This shampoo combines peptides and herbs to support thinning hair by stimulating scalp blood flow.
Friday,August28
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I’d stock up while you can on the ultrasheer, lipstick which has achieved hall of fame status.
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This mask contains lightweight ingredients that hydrate without weighing hair down.
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This mascara promises long-lasting curl without a lash curler, thanks to its twisted brush.
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An antioxidant-rich hair serum that protects hair from pollution and also offers heat protection.
Saturday,August29
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A longwearing lipstick in a vampy, autumnal shade.
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A peptide-packed moisturizer that’s effective without being greasy or heavy.
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An all-in-one primer that cut a former Strategist writer beauty routine down to just 10 minutes.
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Contains a blend of 13 plant oils, including moringa and baobab, that leave hair soft and shiny.
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A nice-smelling body oil that quickly absorbs into dry skin.
Sunday,August30
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A lightweight foundation with an inclusive shade range.
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Whenever senior editor Hilary Reid buys another face wash, she ends up coming back to this cleanser.
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This hydrating and moisturizing brow serum starts working in as little as six weeks.
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A double-duty detangler that offers heat protection and frizz reduction in one bottle.
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A gel-cream version of the Drag Queen-beloved Aqua Bomb face cream.
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Monday,August31
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A depuffing, ultra-hydrating eye cream packed with caffeine, hyaluronic acid, and whey protein.
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A best-in-class dry shampoo that soaks up excess grease without leaving hair looking matte.
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For cleaning your makeup brushes like a makeup artist.
Tuesday,September1
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This uses micro-encapsulated argan oil which clings to hair and leaves it feeling moisturized.
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Pair it with this to get a squeaky clean (but not stripped) base.
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This is regularly recommended by hairstylists because it’s very good at smoothing out hair.
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This serum uses stem cells and peptides to encourage cell turnover and support the skin barrier.
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This Nudestix pencil makes it easy to apply color on the lip and wherever else on the go.
Wednesday,September2
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This long-lasting blush palette contains two shades that can be mixed together or worn solo.
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Dermaplaning at-home is a lot easier with this hair removal tool.
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These Paris Hilton-approved tanning drops gradually bronze skin without turning it orange.
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A moisturizing, tinted SPF BB Cream that makes skin look more even without hiding it.
Thursday,September3
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These come in lots of colors and make it easy to achieve bold eye looks.
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And for making sure it stands out and holds up, this eyeshadow primer is an incredible base.
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Private chef Maddy Devita swears by this moisturizer for her sensitive skin.
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A wrinkle-reducing moisturizer that targets fine lines with ceramides.
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This mask is excellent at removing product buildup and breaking down excess oil on the scalp.
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A self-tanning mousse that develops in just three hours and gives skin a week-on-the-Med glow.
Friday,September4
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This intensely pigmented liner can be used to create precise looks or smudged to mimic eye shadow.
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We’ve had a Black Honey renaissance—I’m almost certain Juicy Tubes, a Y2K staple, is up next.
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This bi-phase skin mist contains hyaluronic acid and squalane for hydrating on the go.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
