$14 Rare Beauty Blush, Half-Off NuFace, and Other Deals From Ulta’s 21+ Days of Beauty Event
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Every year, Ulta hosts a sales event called21+ Days of Beautythat feels a little like a game show and Advent calendar smashed together. Here’s how it works: There are daily deals that hold for only 24 hours and weekly deals you can shop for a bit longer. Thankfully, Ulta offers a peek into future deals, so you can mark your calendar if you’re looking for something specific. It’s a good time to restock your beauty cabinet or try something you’ve been meaning to, as most products are half off — the best prices I’ve seen outside of the holidays. The sale starts today and continues through September 17, and there will be hundreds of products on sale at any given time.
It’s a lot to keep up with, which is why we’ve created a day-by-day breakdown of what’s on sale and worth buying. This article will also be updated weekly, so you don’t have to worry about keeping up with all of the dates and deals.
The best of the sale is below. As always, make sure to sign up for theStrategist Deal Freaks Dailynewsletterto receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers). And if you want evenmore, sign up for our regularemail newsletterfor tons more newsletter exclusives.
ThedealsIthinkarebest
Allweek(endsSeptember17)
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Our favorite mascara for creating dramatic lashes without clumping.
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The waterproof version is also half off.
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I’ve already imagined the many fun eye looks these can create.
Friday,September11
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Lash-lengthening mascara in a pretty burgundy shade.
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Inspired by salon treatments, it repairs hair with results lasting up to four weeks.
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Writer Kitty Guo says she needs just one swipe of this to cover her entire lid.
Saturday,September12
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This is June Diane Raphael’s desert island mascara. It’s super-black, volumizing, and doesn't clump.
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A Rio Viera-Newton–approved eye cream that she says actually brightens the under-eye area.
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Samantha Irby said this nourishing cream fixed her dry, flaky skin in a week.
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“My skin looks better now than it did in my 20s. It’s the Solawave,” says writer Diksha Basu.
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This iconic foundation has one of the best shade ranges available.
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A hair and body mist with Ouai’s signature fancy salon scent.
Sunday,September13
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A Best in Class brow gel that holds unruly hairs in place.
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A longtime Strategist favorite, this oil brightens skin over time.
Monday,September14
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An ultranourishing cream that Rio says “sinks right in.”
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Vanity Projects’s Rita Pinto says these work well. “You wake up with volume and curls.”
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This spray contains moringa oil and green tea extract and protects hair up to 450 degrees.
Tuesday,September15
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Adwoa Aboah swears by this blush: “I like to look very flushed, and it’s an easy go-to,” she says.
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Tangle Teezer’s newest brush gently detangles while also massaging the scalp.
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A mini-version of the humidity-blocking spray is just $7.
Wednesday,September16
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A nighttime version of the beloved collagen cream, which improves skin’s hydration while you sleep.
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The ultraslim design makes it easy to get very close to the root.
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A deeply moisturizing conditioner that primes hair for styling by creating a moisturized foundation.
Thursday,September17
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Our writer Arielle Avila says this mascara is easy to build and just as easy to wash off.
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AOC often wears this lipstick in the bright-red shade Beso.
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This cleanser combines physical and chemical exfoliation by using both AHAs and jojoba pearls.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
