What Strategist Readers Bought in January: Pimple Patches and Protein Powder

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Photo-Illustration: The Strategist; Photos: Retailers

Welcome back to “Your Shopping Cart,” where we break out the top products that you, devoted Strategist readers, bought in droves. Think of this as the TL;DR of the Strategist. If your like-minded brethren are buying these items, maybe you’d like to too.

January brings a fresh start and the opportunity to put New Year’s resolutions to the test. We found ways to getorganized, get active (with acannabinoid kick),redecorate, upgrade ourworkout wardrobes, and more. With so many upgrades going on (and purchases to match), we took a closer look at which products and posts our readers were most excited about, from celebrity recommendations to self-care, and a few surprising new additions.

What were our top sellers in January?

Before we get into the nitty-gritty, here are our best sellers by the number of items sold (rather than the total amount of money spent):

ZimaSilk 100% Mulberry-Silk Pillowcase - Queen
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RoC Retinol Correxion Line Smoothing Eye Cream
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CeraVe Moisturizing Cream
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AquaBliss High-Output Universal Shower Filter
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Trtl Travel Pillow
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World's Best Cat Litter Clumping Formula
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Essence Lash Princess False Lash Effect Mascara
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Ourbest overall silk pillowcase,originally discoveredby Strategist beauty columnistRio Viera-Newton, easily maintained the top spot for the fifth consecutive month — that’s since September 2022 — so it’s safe to say readers still fancy the luxe (and wallet-friendly) Zimasilk. Overall, pillows seem to be a common thread, with two picks from ourguide to the best bed pillows: theCoop Home Goodspillow, our top-rated choice, and the Beckham Hotel gel pillow, which is our best affordable option. And if you’re on the road more than you’re at home, our favoritetravel pillow, the adjustable and packable Trtl, also made the list.

Returners included several products in the self-care category: CeraVe’s moisturizing cream, named the best moisturizer available at thedrugstore(and formature skin); RoC’s under-eye retinol, which is the best less expensive choice in ourreview of the best eye creams; and Essence False Lash Effect, our favoritemascara.

But we also saw a unique group of newcomers, such as the dermatologist-approved Mighty Patch, ourNo. 1 solution for blemishes; the Aquablissshower filter, which Danny Lipford, the host of the TV and radio showToday’s Homeowner, says “has a special feature to infusevitamin Cand otherskin-friendlyminerals into the shower’s water supply”; and World’s Best, ourbest overall cat littermade from corn kernels for odorless clumping.

What was the Strategist’s most read story?

Ourself Lip Filler
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We recently launched our “My Week With” column, and to our delight, our most-read article was Strategist contributor Annie Hamilton’s seven-day trial ofOurself’slip filler, a $145 treatment that claims to plump lips without injections. To enhance her self-described thinlips(and deal with unrequited love), Hamilton applied the serum multiple times daily, according to the usage directions. While the formula is pricey and causes a stinging feeling as itabsorbs, Hamilton says it did made herlipsrosier,livelier, and more noticeable. “My lips do look bigger,” she says. “My top lip can probably be seen from far away. I can’t believe it.”

Who was the hardest-to-shop-for valentine?

Ilford XP2 Super Single-Use Camera With Flash
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If you’re struggling to shop for the man in your life, you’re not alone in your pursuit — and maybe you joined other readers in consulting our list of63 Strategist-approved ideas for himahead of themost romantic holidayof the year. The top-purchased product from the roundup was this black-and-white disposable camera, which can be found in our guide to thebest gifts for photographers.Edith Young, photo editor and author ofColor Scheme: An Irreverent History of Art and Pop Culture in Color Palettes,says it’s “ideal for scenarios when you’d like to be shooting film but would rather not risk toting yourcameraaround (i.e., if you’re on a boat, if you’re a couple to several margaritas deep, if you are venturing into pickpocket-heavy terrain, etc.).”

Was there a cleaning device that resembles a toothbrush?

Sonic Scrubber
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Sonic Scrubber

$21
$22now 5% off
$21

Yes, yes there was. Strategist writer Rachael Griffithsturned tothiselectric-toothbrush-looking scrubber with four detachable nylon heads to annihilate the mold, grime, and stubborn hard-water stains in her London flat. Two brush attachments “are small and round,” which makes them “great for taps, sinks,showertrays,” Griffiths says, while the tapered head is ideal “for scrubbing tight spaces like in between tiles,” and the largest is best for more significant tasks like cleaning a kitchen backsplash. “What would normally take about an hour of manual scrubbing was blitzed by the brush in around ten minutes,” she says.

What about a (celebrity-approved) supplement that doubles as a cocktail mixer?

Natural Vitality Calm Magnesium Supplement - Raspberry Lemon
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Our top-performing post in our “What I Can’t Live Without” series was actress Julie Bowen’s list offavorite things, and readers were particularly interested in the powdered magnesium supplement she drinks beforebedor as acocktailmixer. “It’s got a citrusy fizz that goes well with a little tequila and soda. Why not?” Bowen says.

Which Best in Class story was … the best in class?

Malin+Goetz Moisturizing Shampoo
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Small changes like going tobedearlier anddrinkingmore water often go a long way in making us feel renewed — and so can recommitting to your hair care, apparently: Our “Best in Class” guide to shampoowas the best-performing story in that category. The most purchased pick,Malin + Goetz’s Moisturizing Shampoo, is our best all-around choice and comes recommended by Masami Hosono, creative director ofVacancy Project. They say it works well for all hair textures, “curly to straight, thick or thin,” and despite it being sulfate-free, it’s still very foamy.

Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate, 2 Pounds
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Following the same self-improvement theme is our second-highest-performing “Best in Class” guide toprotein powder. Interestingly, the most sold item wasn’t one of our three best overall picks; instead, readers settled on the best chocolate-flavored whey-protein powder, which, according to Trainer Taj Felix Felix, appeals to many because it “doesn’t have a ton of ingredients, which can make people nervous.” It also mixes smoothly, tastes “very good,” and is never chalky, he says.

The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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