Our Favorite Gifts for 30-Year-Olds
If your friend is turning 30, it’s best to meet them where they’re at: If they’re already worried about fine lines, don’t remind them with a tube of retinol. Instead, help them start a new decade with a gift that reflects something they learned about themselves during their 20s. Take, for example, a serial hobbyist: If they’ve perfected crochet but haven’t tried embroidery, get them a needlepoint kit. Your most fashionable friend may want a new pair of CBK-esque sunglasses. A gym bro, whether he is 30 or 21, will always appreciate a powerful massage gun. And if you’re still stumped, I found plenty of other gifts that’ll help them embrace their 30s, whether they’d like to be “flirty and 30” with some new lip gloss or “13 going on 30” with a buzzy LED mask.
For the national-park hopper
New! You can now save this product for later.
Lately, we’ve been thinking about non-dorky hiking gear, from billowy hiking pants to jaunty sun hats like this one from Banana Republic. It’d look nice in your hiking friend’s next photo dump.
For the person still perfecting their lip combo
New! You can now save this product for later.
Lipsticks are typically a “no-no” when it comes to gift-giving, but I’d say Clinique’s universally flattering Black Honey is an exception. In the words of our deals writer Martha Tuber, its “goth-tinged deep-raisin color of the stick is actually nothing more than a sheer veil of color when applied,” making it perfect for the birthday girl going for the “no-makeup makeup” look.
For the Melissa Wood Health loyalist
New! You can now save this product for later.
Manduka PROlite Yoga Mat - 4.7 mm
Our Best in Class yoga mat is grippy and soft, and it breaks in very well. Even if they’re practicing in their living room, the mat “provides cushioning for the joints without sacrificing stability in standing postures,” private yoga instructor Alexandria Brzenk says.
For the sister who’s already rewatched Love Story
New! You can now save this product for later.
Le Specs Outta Love Sunglasses
Carolyn Bessette Kennedy’s signature Selima Optiques may cost half a grand, but these ones from Le Specs make a pretty convincing dupe for less than a fifth of the price.
For the bartender friend
New! You can now save this product for later.
I recently replaced my juicer with this one from Dreamfarm that squeezes citrus in half rather than pressing it, and I’ve been impressed. It’s easy to use and quick to juice, and it catches every stray seed — meaning no surprises in your margarita.
For the serial hobbyist
New! You can now save this product for later.
With thread, needles, pins, an embroidery hoop, and instructions, this kit includes everything your friend needs to finally learn how to embroider.
For the friend group’s sommelier
New! You can now save this product for later.
Here’s the “the gold standard in wine decanters,” according to actual sommeliers and winemakers.
For the one who takes an “everything shower” every time
New! You can now save this product for later.
The next best thing to being in the shower is wrapping yourself in a toasty towel right after the shower.
For the neighbor who’s into color-blocking their wardrobe
New! You can now save this product for later.
For anyone who has wondered if they can pair, say, the lacquer-red socks, kelly-green skirt, and kabocha-orange blouse sitting in their closet.
For the glossy-lip aficionado
New! You can now save this product for later.
This is technically a lip balm, but it’s our beauty writer Tembe Denton-Hurst’s favorite lip gloss. “I can apply the Nécessaire lip balm straight to dry lips and trust that my lips aren’t drying out underneath,” she says. And while the brand advertises a semi-gloss finish, she says, “It gives me full-gloss shine, which is likely due to how much I apply.”
For the person with a Europe trip coming up
New! You can now save this product for later.
Best for separating socks and undies from tees and pajamas. I’m charmed by this “carrots and berries” duo that features strawberries and carrots.
For the sister who’s serious about her sun care
New! You can now save this product for later.
When we interviewed tasteful people about what they would have done differently when it came to beauty and wellness in their 20s and 30s, just about everyone mentioned wearing more sunscreen. Our favorite face sunscreen is lightweight and noncomedogenic, but it’s also pricey, so it’d make a nice gift.
For the friend with a 10-step skin-care routine
New! You can now save this product for later.
If your friend is looking for advice about wrinkles — many say hands are the giveaway when it comes to aging — this retinol hand cream is your best bet. It comes in a rather sculptural refillable container that fits right into an aesthetically pleasing nightstand. I slather it on every night and wake up with smooth, soft hands.
For the new vegetarian
New! You can now save this product for later.
Rather than, say, drain the liquid out of their tofu with a paper towel, they can use this compact tofu press to squeeze it while they prepare the marinade. Even better: The liquid drains right into the container for easy cleanup.
For the friend whose Revlon is on its last legs
New! You can now save this product for later.
It’s lightweight yet powerful enough to blow out thicker, curlier, or coarser hair types. Our writer Dominique Pariso recently named it our favorite blow-dryer brush and says, “The nylon and tufted bristles moved through my hair easily without snagging and created a bouncy, shiny, frizz-free blowout.”
For the brother debating an Equinox membership
New! You can now save this product for later.
Whether or not the Le Labo convinced them to finally join, the very best massage gun (according to us) is powerful yet quiet enough to tend to their sore muscles while watching TV.
For the friend who FaceTimes from the bath
New! You can now save this product for later.
“You can just absolutely shovel them into your tub without the guilt of squandering more expensive salts,” our senior editor Hilary Reid says about these salts she’s been using since last summer.
For the brother with an eight-hour screen time …
New! You can now save this product for later.
… and for the friend who already owns a Brick
New! You can now save this product for later.
Now that they have more time on their hands, they might fill it with some board games, like this one that’s best for game nights. After dividing into two teams, the groups compete to see who can best guess where clues fall on creative spectrums, like “underrated movie” versus “overrated movie” and “smells good” versus “smells bad.”
For the person transitioning to a plastic-free kitchen
New! You can now save this product for later.
If their vice is plastic, consider this permanent-microplastic-free cutting board that’s made with “natural clay minerals and biodegradable biopolymers derived from plants,” according to our senior kitchen and dining writer Emma Wartzman. It has a pleasing, pebbled texture and is my current cutting board of choice.
For the sister who hosts movie nights
New! You can now save this product for later.
When Wartzman hosts movie nights, this floor cushion is the most coveted spot in her living room — even more than the couch.
For the friend who commutes to their office, no matter the weather
New! You can now save this product for later.
The adorable (and arguably iconic) duck-shaped handle is actually lightweight and easy to grip, too.
For the person who plans on registering at Williams-Sonoma
New! You can now save this product for later.
MacKenzie-Childs’s new acrylic pitcher is certainly cheaper than a Courtly Check teapot. It’s outdoor-dining friendly, too.
For the person who wants to get more out of their “Hot Girl Walk”
New! You can now save this product for later.
For anyone on the fence about weighted vests, Stakt made a decidedly sleek version that can be adjusted from six to eight pounds and has a zip-off washable liner.
For the friend who’s calling it “Dirty 30”
New! You can now save this product for later.
Whenever they pull out these fruity cocktail napkins, they’ll think of you (and maybe even pour you a drink).
For the sister who bought a vibration plate
New! You can now save this product for later.
After she used Shark’s CryoGlow mask for four months, even Strategist writer Dominique Pariso’s dad noticed her skin was clearer. It’s outfitted with under-eye cooling pads and a preset routine that cycles through blue, red, and infrared light.
For the person dreading summer public transportation
New! You can now save this product for later.
The subway tropical season is approaching. What better way for them to trek through the Times Square station than with Paris Hilton’s preferred (bejeweled) handheld fan?
For the future bride …
New! You can now save this product for later.
Bangles Wrist & Ankle Weights
If they already have a subscription to Gabby George’s “bridal arms” series, these buzzy wrist weights will help them tone their arms in style.
… and the future marathon finisher
New! You can now save this product for later.
This belt comes recommended by Chris Chavez, the founder of the running-commentary website and podcast network Citius Mag who uses it to carry his phone and other essentials.
For the friend who does her skin care in-flight
New! You can now save this product for later.
During our recent “Wrinkles Week,” we learned about this hydration mist from dermatologist Angelo Landriscina, M.D. “You don’t need to do a whole skin-care routine in that tiny airplane sink,” she says, but if you’d like some hydration, she recommends this face mist.
For the person adopting bird-watching in their next decade
New! You can now save this product for later.
During a recent camping trip across southern Africa, Strategist writer Katherine Gillespie used these binoculars during her game drives in national parks like Chobe and Kruger. They’re waterproof and rubberized for extra durability.
For the person who needs eight hours
New! You can now save this product for later.
This small but mighty white-noise machine has 16 soothing sounds to choose from, 32 noise levels, and a USB-C charging port. As Gillespie says, “Because falling asleep in a new place is hard, no matter how much you splurged on a nice hotel room.”
For the friend who’s trying to go analog …
New! You can now save this product for later.
Our tech writer Jordan McMahon is — believe or not — trying to minimize his screen time. Most recently, he’s been taking notes on reMarkable’s new mini e-ink tablet that feels like writing on paper.
… and the friend who needs to track all the metrics
New! You can now save this product for later.
Oura Ring 4
He’s also been using his Oura ring that fits underneath his kickboxing gloves, so he can track his metrics while throwing punches.
For the brother who still games
New! You can now save this product for later.
Backbone Pro
This mobile controller, which is outfitted with joysticks and actual controls, makes playing games on your phone feel like a Switch. “Its improved ergonomics and more premium controls make long gaming sessions more enjoyable, and its Bluetooth connectivity allows me to switch from playing on my phone at my gate to playing on my iPad mid-flight,” reports McMahon.
More From The Strategist
- Hark, the Advent Calendars Arrived (Very) Early This Year
- The Best Things Strategist Editors Have Bought This Year (So Far)
- 63 Things You Should Never Buy Full Price
- The Strategist Fall 100
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.