An Under-$50 Brio Train Set and 30 Percent Off Magna-Tiles: The Best Prime Day Toy Deals
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October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
It’s October Prime Day once again and the toy deals are so good that I’m planning to knock out a huge chunk of my holiday shopping today and tomorrow. The sale will last for two days, October 6 and 7, with discounts across fashion, beauty, tech, and more. As the Strategist’s resident toy expert, and mom to a preschooler, I’m focusing on unearthing the best deals on toys, art supplies, games, and craft kits. As we’ve seen in the past, there are solid discounts from brands like Play-Doh, Magna-Tiles, Crayola, Brio, LEGO, and Melissa & Doug. A lot of our favorite board games and card games, like Dutch Blitz, Bananagrams, and Catan, are also on sale. Below, I’ve gathered the best Prime Day toy deals I’ve found so far. Everything here is at least 20 percent off — though lots of items are closer to 30 or 40 percent off — and I’ve organized the list by age.
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The deals I personally think are the best
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Play-Doh makes a great birthday-party favor, especially at this price.
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Save $180 on a huge Brio train set that kids will play with for years.
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Half off baby's first board game.
October Prime Day toy deals for 4-year-olds and under
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Bath toys are an excellent gift for kids around 6 months to a year old. These buggle ones are watertight so they won’t get moldy inside.
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This collection of plush sports balls is a great gift for children around a year old. They can roll or throw the balls; experiment with the squeaky, crinkly sounds each one makes; and practice putting them all away in the gym bag.
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Play-Doh Modeling Compound Cans - 3-Oz., 36 Count
I only buy Play-Doh on Prime Day because the deals on everything from from rainbow multipacks to elaborate activity sets are so good. This set of 36 pots is 36 percent off, bring the cost down to around 50 cents each.
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Serve up piping-hot Play-Doh pizza.
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Run a grocery store that exclusively sells Play-Doh food.
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Sculpt accessories for stretchy Michelangelo and friends.
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This is one of my son’s favorite books of all time, and it’s currently 33 percent off.
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Senior editor Jen Trolio regularly returns to the Step2 Push Car as a gift for 1-year-olds because it was such a fought-over playground toy when her daughters were toddlers.
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Crayola activity sets are perfect surprise gifts to keep kids busy on rainy or snowy days. I recommend stashing a few away now while they’re extra cheap.
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Draw all over the tiny flocked animal figurines, then wash them off and do it again.
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This dissection kit lets you build a shark out of slime before cutting it open.
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The markers in this Bluey activity set only work on special paper so they can't mark up your walls.
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Kwik Stix Solid Tempera Paint Sticks
I just bought my sixth set of Kwik Stix because my 3.5-year-old son is so obsessed with the creamy, fast-drying texture. Right now they are 21 percent off.
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He is also obsessed with the beautifully painted wooden cars from Le Toy Van and would love to unwrap this set that includes a double-decker bus and a London cab.
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MAGNA-TILES City Center 110-Piece Magnetic Construction Set
The October Prime Day deals from Magna-Tiles are very good, with 30 percent off splurgy themed play sets as well as smaller MicroMags travel packs.
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Comes with a fire truck that has a telescoping ladder.
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Build your own ocean-themed playground with waterfall-esque slides.
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This set has a princess and a flying pink dragon.
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Brio is the standard-bearer for all wooden train sets, and the brand rarely goes on sale. But right now you can get 30 percent off, or more, on railway sets as well as individual trains, cars, and helicopter toys.
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A truly excellent deal on a splurge gift for little train lovers.
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I'm buying this for my train-fanatic son and hiding it until Christmas, shhh.
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Another deluxe set that's nearly 40 percent off.
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Here’s a great first board game for little kids. The spinner determines which numbered puzzle piece players will add to their robot during each turn.
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Battat Big Tape Measure Toy
Preschoolers love realistic tools, but many adult tape measures are sharp and retract dangerously fast. So this oversize kid-friendly one is an excellent alternative that’s only $8 today.
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My Little Pony Dolls Rainbow Celebration
Here’s a perfect birthday gift, now half off, to bring to a classmate’s rainbow-unicorn-themed party.
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Lots of Toniebox 2 bundles are on sale, including this one meant for the youngest listeners.
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An easy-to-store wooden balance beam and stepping stones to burn off steam indoors when cold weather hits.
October Prime Day toy deals for 5- to 7-year-olds
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Melissa & Doug has great deals on activity and craft kits for elementary-school kids, like this DIY stained-glass set that’s 42 percent off.
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This loom lets children make a custom woven rug for their dolls and stuffed animals.
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Kids can carry this 26 percent off foldable horse stable to the park or grandmas house.
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Build and paint a fall-themed bird house (for more than 30 percent off).
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Coco Wyo Cozy Countdown: An Advent Coloring Book Bundle
There are so many great Advent calendars for kids this year, including this one filled with Kawaii coloring books — that’s currently 25 percent off.
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Smash a button, “strongman” style, to try to pop open the piñata on this 38 percent off party game. Whoever collects the most prizes wins.
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The Heeler family’s version of Spot It! is 27 percent off.
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Or if you’re more into non-licensed classic games, here’s 25 percent off Bananagrams …
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… And 31 percent off Monopoly Deal.
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Hasbro Grab and Go! Bundle
A four-pack of travel-size classic board games for under $20.
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The Original Spirograph
This 30 percent off deluxe Spirograph set comes with its own carrying case and a built-in work surface.
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Inside this charming book are instructions for doodling animals à la Caldecott Medal–winning author and illustrator Ed Emberley. The now-$5 book starts with simple dots for ants and gradually works its way up to more complicated fare like a lion or a crocodile.
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Mr. Sketch Scented Markers, Chisel Tip, 22 Count
And here’s a 36 percent off set of 22 scented markers to help bring said drawings to life.
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Gotrax Electric Wiggle Car for Kids
Gotrax makes a ton of great ride-on toys, including this 23 percent off electric wiggle car that turns the fun of a manual wiggle car up to eleven.
October Prime Day toy deals for 8-year-olds and up
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Crayola recently launched a line of acrylic paint markers, and this set of a dozen is 20 percent off.
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On past Prime Days we’ve written whole guides to the best discounted LEGO sets, so I’m sure there will be even more deals to come. But right now this Cruella de Vil car and the three sets below are my picks.
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A ‘Wednesday’ set for less than $20.
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A ten-pack of F1 race cars.
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Build a pair of Wizarding World Thestrals with flexible fabric wings for 40 percent off full price.
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If you’ve got a burgeoning engineer on your hands, you’ve got to get them a Gravitrax marble-run set. Instead of racing through tubes, Gravitrax marbles speed down metal rails elevated by hexagonal building discs that click into a beehive-like base plate. This starter set and many of the expansion packs are on sale for 30 percent off.
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This expansion set gets you extra rails, marbles, and discs.
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This one helps you build bridges.
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And this one makes your marbles jump into the air.
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Strategist readers go gaga for this compelling card game that the manufacturer describes as “very energetic solitaire” — but don’t be fooled by the “solitaire” bit, as it’s for two to four players. It’s already 27 percent off for October Prime Day and makes a great gift.
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The game of Life seems way more fun when it’s set in Barbie’s Malibu, and right now, it’s 33 percent off.
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CLUE: Scooby-Doo Board Game
It’s hard to imagine a more perfect licensing link-up than the Scooby squad and the classic mystery board game Clue.
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If you have the time and patience for it, Catan is a fantastic family game. Today it’s 40 percent off.
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But if you’re more of a crafting family, here’s over half-off a Rainbow Loom braclet maker that doesn’t rely on those tiny rubber bands.
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Elmer’s Eclipse Slime Kit
And if you dare, here’s a slime kit that’s almost half off.
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Prime Day is the time to buy a new Kindle. This one is 32 percent off.
More Prime Day Deals
- Gap, Merrell, Rothy’s: All the Best October Prime Day Fashion Deals
- Everything We’ve Written About That’s on Sale for October Prime Day
- Hydro Flasks, Headphones, LEGO, and More: Prime Day Deals That Make Great Gifts
- A Buy-It-for-Life Vacuum Is on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
