30 Percent Off LEGOs and Magna-Tiles: The Best Early Prime Day Toy Deals
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Editor’s note: Prime Day has started, so we’re no longer updating this early deals post. You can find all the best Prime Day deals in every category here, and you can find all our Prime Day coverage here.
October Prime Day officially begins tomorrow, October 6, but there’s already a decent number of toy deals worth shopping for kids of all ages. Prime Day typically brings great discounts on brands like Play-Doh, Magna-Tiles, Crayola, and Melissa & Doug, and many of those discounts have started early. There are also several board games and card games like Dutch Blitz, Bananagrams, and Monopoly on sale. Below, I’ve gathered the best early Prime Day toy deals I’ve found so far. Everything here is at least 20 percent off — though lots of items are closer to 30 or 40 percent off — and I’ve organized the list by age.
If you have your eye on something specific, now’s also a great time to browse our list of products that will likely be on sale for Prime Day and use the Strategist’s “product save” tool to bookmark anything you’re interested in buying. That way, come October 6, you can log in to your New York Magazine account, go to your saved items, and take stock of any new price drops. (You’ll be able to view deal prices straight from your account.) To make sure you don’t miss any of our October Prime Day coverage, you can sign up for the Strategist Deal Freaks Daily newsletter to get the best deals sent straight to your inbox. And if you want even more, sign up for our regular email newsletter and the Strategist Kids’ Department newsletter, too.
Deals I personally think are the best
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Play-Doh makes a great birthday-party favor, especially at this price.
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Save $180 on a huge Brio deluxe train set that kids will play with for years.
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Early Prime Day toy deals for 4-year-olds and under
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This collection of plush sports balls is a great gift for kids around a year old. They can roll or throw the balls; experiment with the squeaky, crinkly sounds each one makes; and practice putting them all away in the gym bag.
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I only buy Play-Doh on Prime Day because the deals on everything from from rainbow multipacks to elaborate activity sets are so good. This set of 36 pots is 36 percent off, bring the cost down to around 50 cents each.
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Serve up piping-hot Play-Doh pizza.
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Run a grocery store that exclusively sells Play-Doh food.
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Sculpt accessories for stretchy Michelangelo and friends.
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This is one of my son’s favorite books of all time, and it’s currently 33 percent off.
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Munchkin Float and Play Bubbles Bath Toy
Watertight bath toys that won’t get moldy inside, now 38 percent off.
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Crayola activity sets are perfect surprise gifts to keep kids busy on rainy or snowy days. I recommend stashing a few away now, while they’re extra cheap.
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Draw all over the tiny flocked animal figurines, then wash them off and do it again.
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This dissection kit that lets you build a shark out of slime before cutting it open.
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The markers in this Bluey activity set only work on special paper so they can't mark up your walls.
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Kwik Stix Solid Tempera Paint Sticks
I just bought my sixth set of Kwik Stix because my 3.5-year-old son is so obsessed with the creamy, fast-drying texture. Right now they are 21 percent off.
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Magna-Tiles City Center 110-Piece Magnetic Construction Set
The early deals from Magna-Tiles are very good, with 30 percent off splurgy themed play sets as well as smaller MicroMags travel packs.
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Comes with a fire truck that has a telescoping ladder.
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Build your own ocean-themed playground with waterfall-esque slides.
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This set has a princess and a flying pink dragon.
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He is also obsessed with the beautifully painted wooden cars from Le Toy Van and would love to unwrap this set that includes a double-decker bus and a London cab.
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Brio is the standard-bearer for all wooden train sets, and the brand rarely goes on sale. But right now you can get 30 percent off, or more, on railway sets as well as individual trains, cars, and helicopter toys.
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An truly excellent deal on a splurge gift for little train lovers.
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I'm buying this for my son and hiding it until Christmas, shhhh.
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Another deluxe set that's nearly 40 percent off.
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Here’s a great first board game for little kids. The spinner determines which numbered puzzle piece players will add to their robot during each turn.
Early Prime Day toy deals for 5- to 7-year-olds
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Melissa & Doug has great deals on activity and craft kits for elementary-school kids, like this DIY stained-glass set that’s 42 percent off.
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This loom lets kids make a custom woven rug for their dolls and stuffed animals.
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Build and paint a fall-themed bird house (for more than 30 percent off).
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Kids can carry this 26 percent off foldable horse stable to the park or grandmas house.
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Coco Wyo Cozy Countdown: An Advent Coloring Book Bundle
There are so many great Advent calendars for kids this year, including this one filled with Kawaii coloring books — and that’s currently 25 percent off.
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Smash a button, “strongman” style, to try to pop open the piñata on this 38 percent off party game. Whoever collects the most prizes wins.
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But if you’d prefer something less rowdy, here’s 25 percent off Bananagrams …
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The Original Spirograph
This 30 percent off deluxe Spirograph set comes with its own carrying case and a built-in work surface.
Early Prime Day toy deals for 8-year-olds and up
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Crayola recently launched a line of acrylic paint markers, and this set of a dozen is 20 percent off.
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On past Prime Days, we’ve written whole guides to the best discounted LEGO sets, so I’m sure there will be even more deals to come. But right now, this Cruella de Vil car and the three sets below are my picks.
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Build a pair of Wizarding World Thestrals with flexible fabric wings for 40 percent off full price.
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Strategist readers go gaga for this compelling card game that the manufacturer describes as “very energetic solitaire” — but don’t be fooled by the “solitaire” bit, as it’s for two to four players. It’s already 27 percent off for October Prime Day and makes a great gift.
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The game of Life seems way more fun when it’s set in Barbie’s Malibu, and right now, it’s 33 percent off.
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If you’ve been thinking about buying your kid a Kindle, Prime Day is the time to do it.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
