109 Holiday Gifts to Buy Before Prime Day Ends Tonight
In this article
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
October Prime Day is an ideal time to buy gifts for the upcoming holiday season, with covetable items like Yeti cooler backpacks, K-beauty products, and LEGO sets all receiving big discounts as part of Prime Big Deal Days (as Amazon now refers to them). Today is the last day to save, with the sale ending at 3 a.m ET.
Below, you’ll find Prime Day deals on giftable items for everyone on your list, from Bluetooth earbuds to Breville espresso machines to Play-Doh. I’ve broken these gift deals down into price categories to suit all of your gift-giving needs and will continue to update the list as new deals reveal themselves and items go out of stock, although it’s best to act sooner rather than later as the sale draws to a close. We’ve also got a separate guide to the best Prime Day toy deals, if you’re shopping for kids specifically.
The whole Strategist team is online all day today and will be constantly updating our guides to all the best Prime Day deals, so head to the main Prime Day hub and check those out too.
Deals I personally think are the best
New! You can now save this product for later.
A companionable synthesizer toy for both kids and adults.
Gifts under $25
New! You can now save this product for later.
LEGO sets are no-brainer gifts for kids … and sometimes adults, too.
New! You can now save this product for later.
Or for craftier kids, a stained-glass kit that requires zero soldering.
New! You can now save this product for later.
For frequent travelers or concertgoers.
New! You can now save this product for later.
An insulated mug for their morning coffee on the move.
New! You can now save this product for later.
Adorable and affordable baby-shower gift.
New! You can now save this product for later.
Urban Decay Naked2 Basics Matte Neutral Eyeshadow Palette
Help them perfect their cut crease with this YouTube-era eye palette that’s still got it.
New! You can now save this product for later.
Or if they prefer a glowier look to a matte one, Tarte’s popular cheek-and-eye palette is on sale.
New! You can now save this product for later.
Owala FreeSip - 24 Oz.
An insulated water bottle they’ll agree is worth the hype.
New! You can now save this product for later.
Or just get them our best overall water bottle.
New! You can now save this product for later.
DedCool’s perfumed detergent is an everyday luxury item they probably wouldn’t buy for themselves.
New! You can now save this product for later.
Same goes for this rich, almond-scented shower oil.
New! You can now save this product for later.
For their home yoga studio (which may just be their bedroom floor).
New! You can now save this product for later.
For the K-beauty fan.
New! You can now save this product for later.
They’ll hopefully make you a bracelet to say “thank you.”
New! You can now save this product for later.
Kwik Stix Solid Tempera Paint Sticks
Strategist senior writer Liza Corsillo just bought her sixth set of Kwik Stix because “my 3.5-year-old son is so obsessed with the creamy, fast-drying texture.”
New! You can now save this product for later.
Our best multipack boxer briefs are nearly 50 percent off.
New! You can now save this product for later.
New! You can now save this product for later.
Alison Roman’s latest cookbook is her most approachable yet with recipes that mostly use ingredients they’ll already have in their cupboard.
New! You can now save this product for later.
A stocking stuffer for frequent travelers or just that friend who is always losing things.
New! You can now save this product for later.
A surprisingly useful (and delightful) corn-salad time-saver.
New! You can now save this product for later.
Touchland’s mini-sanitizers also make good stocking stuffers.
New! You can now save this product for later.
An entire rainbow of Play-Doh is on sale, which is good, because you can never have enough.
New! You can now save this product for later.
One of our all-time favorite gifts to give people of all ages (but especially slightly older kids) is this “very energetic” card game.
New! You can now save this product for later.
I cannot recommend this card-game version of Monopoly enough; it’s even more fun (and requires significantly less time commitment) than the original.
New! You can now save this product for later.
Bananagrams, the word-tile game that’s like Scrabble but better, is 25 percent off.
New! You can now save this product for later.
New! You can now save this product for later.
Colorful artwork without needing loads of paint or markers.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
New! You can now save this product for later.
The gift of warm pockets in winter.
New! You can now save this product for later.
Plus some cottagecore pillow covers for cozying up their space as temperatures drop.
New! You can now save this product for later.
Biodance Bio-Collagen Real Deep Mask
A mini-facial four-pack.
New! You can now save this product for later.
‘Bad B*tch in the Kitch: Craveable Asian Recipes to Ditch the Takeout: A Cookbook,’ by Cassie Yeung
A slightly passive-aggressive gift to help the DoorDash addict in your life break the habit.
New! You can now save this product for later.
Or if they’re a competent cook who actually hosts a lot of dinner parties, here’s a parlor game that’ll get the table laughing.
New! You can now save this product for later.
Our best overall body lotion benefits all skin types and happens to come in highly giftable packaging.
Gifts under $50
New! You can now save this product for later.
Yeti’s shot glass set is a way better gift for whiskey lovers than those reusable ice cubes.
New! You can now save this product for later.
If they’re snobbier about coffee than whiskey, an Aeropress is more appropriate.
New! You can now save this product for later.
For the co-worker who has been talking a big game about bringing their own lunch into the office instead of paying $25 for a slop bowl.
New! You can now save this product for later.
If they’ve been promising to play pickleball with you, here’s that final nudge.
New! You can now save this product for later.
A candle for a Tabi shoe wearer.
New! You can now save this product for later.
An alternative candle for a Tabi shoe wearer.
New! You can now save this product for later.
An elegant (yet plenty powerful) electric screwdriver for home improvers.
New! You can now save this product for later.
A palm-size bike pump for gadget-obsessed cyclists.
New! You can now save this product for later.
This companionable Japanese synthesizer will delight musically inclined kids and adults.
New! You can now save this product for later.
Get them the keys to a very small Lamborghini.
New! You can now save this product for later.
For the friend or family member who is struggling with sleep these days.
New! You can now save this product for later.
We won’t tell them that this cashmere sweater was half off.
New! You can now save this product for later.
Whoever the new Bond ends up being, they’ll always have Daniel Craig.
New! You can now save this product for later.
Trtl Travel Pillow
This scarflike pillow is my favorite for long-haul flights to Western Australia and would make a thoughtful gift for anybody you know who is traveling soon.
Read more: Everything I Use to Survive 24-Hour Flights.
New! You can now save this product for later.
While you’re at it, they’d probably also like an AirFly, which connects AirPods to in-flight entertainment systems.
New! You can now save this product for later.
Slip-ons to shuffle around in all winter long.
New! You can now save this product for later.
A French body oil to battle dry winter hair and skin.
New! You can now save this product for later.
And a statusy retinol cream to battle dry winter hands.
New! You can now save this product for later.
New! You can now save this product for later.
I spotted some cute iPhone cases (for both minimalists and maximalists) on sale.
New! You can now save this product for later.
A good gift for a Sephora-obsessed teen.
New! You can now save this product for later.
Billie Eilish Eau de Parfum Spray Perfume for Women, Notes of Sugared Petals, Vanilla & Musk
A good gift for a Billie Eilish–obsessed teen.
New! You can now save this product for later.
A good gift for a budding winter-soup maker.
New! You can now save this product for later.
This compact, waterproof speaker would appeal to design-minded music fans.
Gifts under $100
New! You can now save this product for later.
A tiny tablet so they can keep all their books in their pocket.
New! You can now save this product for later.
New! You can now save this product for later.
A 14-karat-gold gift, which many would argue is the best kind.
New! You can now save this product for later.
We especially like Ember’s self-heating coffee mug as a gift for busy moms.
New! You can now save this product for later.
I use this puffy knee-saving yoga mat every day and won’t ever go back to my thinner roll-up one.
New! You can now save this product for later.
Another self-care gift that’s a bit more turbocharged.
New! You can now save this product for later.
A gift that would be appreciated by anybody you know who owns a car.
New! You can now save this product for later.
A skin-calming serum to keep on their nightstand.
New! You can now save this product for later.
Their new favorite personal-item bag.
New! You can now save this product for later.
Bogg Bag Original Large Tote
Their new favorite beach bag.
New! You can now save this product for later.
Fluffy blanket to match their fluffy boots.
New! You can now save this product for later.
If they’ve already got a KitchenAid stand mixer, I absolutely love the idea of upgrading their metal bowl to this prettier (and microwave- and oven-safe) patterned ceramic one.
New! You can now save this product for later.
This updated version of the Beats classic is half-price.
New! You can now save this product for later.
Amazon Fire HD 10 tablet, built for relaxation, 10.1” vibrant Full HD screen, octa-core processor, 4 GB RAM, 32 GB, Black
A full-color tablet for reading, gaming, and even illustrating.
New! You can now save this product for later.
Magna-Tiles City Center 110-Piece Magnetic Construction Set
I’m willing to bet your child would like more Magna-Tiles, and this set is under $100 right now.
New! You can now save this product for later.
A good gift for dads or boyfriends.
Gifts $100 and up
New! You can now save this product for later.
Brother XM3700 Sewing Machine 37 Built-in Stitches
This beginner-friendly (but full-featured) sewing machine has everything they need to sew their favorite patterns from Etsy.
New! You can now save this product for later.
A bright-yellow cooler backpack for the most dedicated beachgoer you know.
New! You can now save this product for later.
A bright-yellow dryer brush for the most dedicated salon-goer you know.
New! You can now save this product for later.
Eberjey Gisele Classic Pajama Set
Our best overall women’s pajamas are buttery soft yet never wrinkle.
New! You can now save this product for later.
A cheeky gift for your partner that you’ll get to enjoy just as much.
New! You can now save this product for later.
Netvue Birdfy Smart Bird Feeder
A classy bamboo version of the bird-feeder camera that delighted Strategist associate editor Jeremy Rellosa’s parents.
Read more: My Family Group Chat Is 95 Percent Birds Now (Thanks to This Smart Feeder).
New! You can now save this product for later.
The red-light tool they’ve almost definitely been curious about.
Read more:I’m 40 and My Skin Has Never Looked Better. I Think It’s the Solawave.
New! You can now save this product for later.
New! You can now save this product for later.
A classic Kindle for the friend or family member who has been sticking with paperbacks until now. Don’t forget to tell them about Libby.
New! You can now save this product for later.
The best gift that a newbie baker could hope to receive.
New! You can now save this product for later.
Give the gift of never having to vacuum or mop ever again.
New! You can now save this product for later.
Hatch Restore 3
Give them a gift of being able to leave their iPhone in another room while they sleep with this gentle sunrise alarm clock.
New! You can now save this product for later.
For the frozen-marg lover in your life.
New! You can now save this product for later.
For the Mister Softee lover in your life.
New! You can now save this product for later.
Shopping for an obsessive runner? Look no further than these bone-conduction headphones.
New! You can now save this product for later.
After that workout, athletes will also appreciate Theragun’s muscle pummeler.
New! You can now save this product for later.
An excellent deal on the previous generation Bose noise-canceling headphones beloved by frequent travelers.
New! You can now save this product for later.
Bose’s more discreet earbuds are also on sale.
New! You can now save this product for later.
Upgrade their morning routine with this matcha set that includes everything you need.
New! You can now save this product for later.
New! You can now save this product for later.
There are a few good Prime Day deals on Breville appliances, including the brand’s popular home espresso machines. The Breville Bambino Plus (which I use daily myself and was named our best overall espresso machine) is 20 percent off and would make a generous gift for a caffeine fiend. But the original cheaper Bambino is still pretty great as a gift for a coffee beginner.
New! You can now save this product for later.
Our Place Titanium Perfect Pot Pro
A snazzy-looking pot that’s nontoxic and nonstick — and that they won’t want to keep in the cupboard — for under $100.
New! You can now save this product for later.
A frying pan for their plastic-free kitchen.
New! You can now save this product for later.
New! You can now save this product for later.
A smart-looking luggage set for under $200. Nobody wants to buy luggage for themselves, so I am always recommending it as a gift.
New! You can now save this product for later.
New! You can now save this product for later.
Away the Everywhere Bag
Speaking of which, our best overall carry-on suitcase is 30 percent off, as is the matching personal item.
New! You can now save this product for later.
A pretty cool cooler with a drawer that’ll keep their sandwiches from getting soggy.
New! You can now save this product for later.
Assuage their fears about aging.
New! You can now save this product for later.
A very fancy Philips.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.